"The new game is already available, and this time I asked you to come over, just to experience it first." Chen Zhiwen nodded and said, "Here, please." ”

"Okay, I'm looking forward to it." Henry Morgan suddenly came to his senses, although he was forced by Chen Zhiwen to give up part of the profits on the second game arcade of Magic Cube, but the whole was still profitable, and now he is naturally looking forward to the next new game.

The two came to the corner of the office, and now the Galaxy Building can provide Chen Zhiwen, the boss, with a bigger office, and it is impossible for Henry Morgan to see it in advance.

The arcade machine located here has already been opened, obviously ready for a long time, Chen Zhiwen stood in front of the arcade machine and said: "This new game is called Space Invaders. ”

"Space invaders? Is this trying to capitalize on Star Wars fame? Henry Morgan asked.

"Can I say, is it a coincidence?" Chen Zhiwen shook his head and smiled.

"Star Wars", a science fiction movie shot by 20th Century Fox last year, almost invested all the resources of the entire company into it, so to speak, if this movie fails, then the whole Fox can declare bankruptcy.

"Star Wars", the release time is in May of a few years, and there is still about a month before now, and as a Hollywood giant, it will naturally promote a lot in advance, the promotional pictures of various places, part of the plot broadcast of TV channels, the personal promotion of Hollywood movie stars, etc., judging from the results of the current social feedback, the public is still looking forward to this movie, and the fame is naturally getting bigger and bigger, and space war and science fiction have also become the mainstream topics of leisure in American society.

Did you take the opportunity to get on the bus? Chen Zhiwen naturally didn't, but the original historical "Space Invaders" was released next year, that is, after "Star Wars" has been released, and when it was at its most famous, Japan's Taito Company may indeed have this idea.

"Coincidence is no problem, this is indeed our opportunity, and the customers of this kind of sci-fi movie also coincide with the customers of our game arcades." Henry Morgan naturally doesn't believe that this is a coincidence, but there is no need to dwell on this topic, it is also a good thing that it can really continue the fame of the movie.

"I've already set it up, can you play for a while?" Chen Zhiwen stepped aside to give up his position and said: "On this, you can think of it as a spaceship, they will descend step by step like the setting of the magic cube, and the speed is also adjustable, the difference is that these spaceships will come down together, the following thing like a fighter jet is controlled by the player, the fighter can fire bullets, the bullets are to destroy the spaceship, and they can move left and right, if the spaceship reaches the bottom, then the game will be lost." ”

The game is naturally very simple.,This game,In the original history,When it was in Japan.,It's called a little bee.,When you get to the United States, it's become a space invader.,It can only be said that the person in charge of marketing.,It's a bit level.。

"Understood." Henry Morgan nodded, then stood in front of the console and played.

The first game was lost quickly, but it made him a little familiar, the second game lasted for a while, and then he lost, and by the time of the third game, it seemed to be started, and then, the "spaceship" that fell above was getting faster and faster, and Henry Morgan's operation began to be a little rushed, and after a while, he lost again.

"How does it feel?" Chen Zhiwen leaned against the wall next to him and asked with a smile.

"It's very good, it feels very good, it's completely different from the previous magic cube." Henry Morgan thought for a moment and said: "It doesn't seem to have as many ways to play as magic cubes, and it doesn't require much thought, but it's exciting to play, especially when the speed on it gets faster at the end, and the adrenaline feels full." ”

"Henry, you're about to become an expert in video games." Chen Zhiwen smiled and said.

Magic cubes, the main test is the brain, when a shape of the block down, the player needs to consider where to put it in order to ensure the maximum benefit (score) in the follow-up, even the snake is of a similar nature, the control of each direction, will affect the fate of the future.

But "Space Invaders" is a completely different way to play, it doesn't need to know any brains, just do it.

"Of course, it's my business." Henry Morgan chuckled and said, if he came to Hong Kong two years ago to try to be a distributor of the Snake arcade machine at that time to make a profit, then now, he is ready to make a career, after all, Midea's arcade machine has shown a trend of long-term development, a long-term stable product, and its distribution channel is naturally a stable business.

"Okay, let's discuss the follow-up plan." Chen Zhiwen nodded, and then motioned to take Henry Morgan back to the rest area.

"The distribution channel is basically very mature, we can still go the way before, first ship hundreds of units to some bars in the United States to test the water, and then according to the feedback results, I place an order here, you produce here, how about it? Eric. Henry Morgan said.

"Yes, but in terms of price, we have to renegotiate." Chen Zhiwen said calmly. The arcade machine is not a car, it is actually for those bar owners, shopping malls or a few commercial establishments, which have basically stabilized after two years of development by Henry Morgan, and there may be occasional new customers, but the scale is not too large, in this case, the importance of distribution has actually been greatly reduced.

"And how much does this arcade machine cost?" Henry Morgan asked with some distress. Although he has built a channel, but the product, or Midea, has absolute control, even if this channel is gone, with the current Midea arcade machine in this small range of fame, it is completely easy to build another one, because many bar owners will take the initiative to contact Midea, he can not forcibly separate customers and suppliers, every arcade machine has a contact information.

Even if there is a contract in hand, there is a time limit for the contract, and it will be gone when it expires, and besides, the liquidated damages on the contract are not very many, and Midea can fully bear it.

He also knew that the reason why Chen Zhiwen did not breach the contract was also because in many other aspects, he could give the other party some help, or help in the future, but this was not enough for Midea to share a lot of profits with him, the era when he earned four or five hundred dollars for an arcade machine in the era of the snake has long passed, and he can only earn more than two or three hundred dollars on the arcade machine of the magic cube, but even so, he can earn tens of millions of dollars in total.

"The price is still the same as before, 3,500 US dollars a unit, at the terminal, when the initial demand is tight, we will increase the price, and then resume when the Hong Kong production capacity can be supplied and the demand decreases, or appropriate discounts, but the price I give you may have to increase a little." Chen Zhiwen said with a chuckle.

"How much?" Henry Morgan asked with a frown.

"$2,800." Chen Zhiwen said: "The price of the increase is still seven or three for us, and I will share seven for you." ”

"Eric, it's okay to increase the price by 73%, but the difference is only 700 US dollars, and I have to count the transportation costs, the profit distributed to the dealers, and the 3% tariff, I'm afraid it's not enough?" Henry Morgan said with a frown.

The share of the previous price increase is also seventy-three, but there is no big problem, the United States is very strong in this area, and this piece is not a big head, with the current production capacity in Hong Kong, it can keep up in one or two months, and after the supply exceeds demand, it is naturally impossible to increase the price.

But the distribution spread has been falling, but it makes him very uncomfortable, Snake is $1,000, Magic Cube is $850, and now it's down to 700.

"Henry, your dealer team can be said to be the most relaxed dealer team in the world, right?" Chen Zhiwen said lightly.

"This" Henry Morgan was a little speechless, Chen Zhiwen was not wrong, their team, except for the first year of looking for potential customers, was lying down to make money, because there were so many customers, and the products were popular, even if there were new customers in the back, there were very few, and most of them took the initiative to come to the door.

"It's too easy, you can't make too much money." Chen Zhiwen continued: "Although I am lowering the price here, you can do the same, can't you?" ”

"Yes." Henry Morgan nodded, the entire dealer team is indeed too relaxed, theoretically speaking, he can indeed suppress the price, when the price of the magic cube was reduced before, he actually pressed a little, but it is not a lot, this time, he was pressed too hard by Chen Zhiwen, so he had to press it even harder.

As for the rejection of Chen Zhiwen, it is really unconfident, the agreement signed by the two parties at the beginning is negotiable, if the reverse channel is strong, then it will definitely be more tough to reduce the price.

But how can we be strong? They can't do it, only there are many companies in the market, and they are all very popular, all the bars are choosing, then they have a lot of right to speak, but now, it's purely a dream, there is no one in the market who can play, even the founding company of the arcade, Atari, under the pressure of the snake and the magic cube, has produced a few games, and it hasn't even been a water drift.

However, Henry Morgan still likes the current situation, Midea's arcade machine has no rivals, they can make easy money, even if it is a little, it is much better than under multi-party competition, after all, they cannot monopolize the sales channels of all game companies.

Of course, there is also the possibility that Henry Morgan has a very large power in the United States and can control the market for consoles and not let disobedient brands in. But this is a dream, even if the Morgan family, with a lot of resources, may be able to do this, but for what? Just for a game distribution market? With this ability, there are more ways to make money, so why bother so much.

"Or, Henry, you can cut off some of the second-tier dealers, this simple business model, one tier of dealers is enough." Chen Zhiwen went on to say that when looking for customers in the early days, it did require a lot of manpower and material resources, but now, there is no need for it, but this kind of thing, Chen Zhiwen can be lazy to do, in the case of tightening prices, Henry Morgan naturally wants to take action, just like the automobile industry in the mainland in later generations.

Even Europe, Japan or other countries and regions, also need to reduce the profits of dealers, now the United States is strong, monopolizing the arcade market, naturally need to press this group of dealers.

Business is like this, if the beautiful arcade machine does not sell well, according to this group of people will also take a bite in return.

"I need to think about it." Henry Morgan shook his head helplessly, but he was not worried, obviously it was not a psychological burden.

"The factory in Hong Kong has produced 1,000 Space Invaders, and you can arrange for them to be sent to the United States for testing." Chen Zhiwen said.

"Okay, I'll arrange for an American Airlines cargo plane to come to Hong Kong to pick up the cargo." Henry Morgan nodded and said. This is already a normal process, and he is familiar with it.

"Okay, the factory here in Hong Kong has moved to a new site, if you are interested, you can go and have a look." Chen Zhiwen said again.

"I'll arrange my subordinates, I don't know about technology or production." Henry Morgan shook his head and said.

"Whatever you want." Chen Zhiwen paused and said, "Henry, I have something I want to entrust to you. ”

"What's the matter? Although? Henry Morgan said happily, although the price is depressed, but he can also press others, and the comprehensive calculation will not lose too much, now the United States products are strong, monopolizing the entire market, as a dealer, it is also the norm to be depressed, any industry is like this.

And if you want to maintain a stable relationship, or don't be so ruthless next time, you have to show your value, which can't be reflected in the arcade machine that doesn't sell at all, and can only be in other fields.

"I hope to bring in a state-of-the-art wafer production line from the United States for the production of chips." Chen Zhiwen said.

"The most advanced?" Henry Morgan frowned and said, "Eric, are you going to produce the chips for the arcade machine in Hong Kong by yourself?" That's too risky, isn't it? ”

"Of course not, my home appliance industry is developing quite well in the US market, as far as I know, many Japanese home appliance giants are preparing to use integrated circuit technology in home appliances, and I also need to develop in this direction, so I am ready to build a wafer factory in Hong Kong and produce it myself." Chen Zhiwen said.

The chips of the arcade machine are all chips with the most advanced process of Intel, this piece, Chen Zhiwen categorically did not dare to replace it casually, now it is the time when the arcade machine is crazy to pick up gold on the market, even the cost of the chip is far less than the profit of the arcade.

But household appliances, especially refrigerators and air conditioners, involve temperature control, the previous such household appliances, are controlled by various relays, everyone is the same, naturally there is no problem, but recently several major appliance giants in Japan, have begun to prepare to try integrated circuits, although the design cost of integrated circuits is higher, but once large-scale production, the cost will be reduced linearly, and the weight of household appliances can be reduced, killing two birds with one stone.

In Midea's laboratory, the inverter air conditioner that has been investing in research and development is actually an integrated circuit, and samples have been made, but there are still some problems.

Other household appliances produced in the industrial park of the United States, still traditional control methods, before these products can be exported to the United States, in addition to Chen Zhiwen's terminal layout, the most important thing is that the labor cost is much lower than that of Japanese home appliances, once Japanese home appliances are on the integrated circuit, then the advantage of the United States is gone.

Reducing costs is the lifeblood of all enterprises, even cars, but fortunately, the Japanese home appliance giants have just begun, and if they want to launch the market, it is estimated that they will have to wait until the early 80s.

"Home appliance industry? This kind of chip doesn't need the highest process production line, right? Henry Morgan asked.

"Yes, there is no need, but the chip industry is upgrading too fast, according to Moore's law, basically doubling in a year and a half, I buy the latest production line now, and when it comes to production, it is estimated that it will be behind, and if you buy the old one, it will be too far behind." Chen Zhiwen replied.

"Hong Kong is now a British colony, and there is nothing wrong with buying the most advanced production lines such as wafers, but you also know that the actual situation will definitely be different, so let's go to a few friends and ask to see the recent policies." Henry Morgan thought for a moment and said.

"Okay, thank you very much." Chen Zhiwen said.

(End of chapter)