231 Monopoly on Hong Kong's retail trade

"Okay, then I will arrange someone to go to Wanwan and check the basic situation of these people first." Lei Shengli nodded in agreement.

Chen Zhiwen said again: "Xu Sheng's friend can give some benefits, which will be much more convenient." ”

"Understood." Lei Shengli said.

"Okay, this matter is more important, let me know if there is progress." Chen Zhiwen nodded and said, relying on this factory, even if it can really produce the chips they need for the electronics factories in Hong Kong one day, it will not be very profitable, after all, its own technology is still relatively weak, plus Hong Kong is the simplest electronics industry, and there is not much profit margin.

But the meaning is much more important, everything is from easy to difficult, stable development, you can improve yourself.

"Okay." Lei Shengli said again: "Xu Gong, you go and get busy first, I still have some things to talk about with Chen Sheng." ”

"Then I'll go first." Xu Zhishan hurriedly stood up, nodded slightly, and left.

Lei Shengli said: "Chen Sheng, there are some problems in the negotiations with the Hong Kong government about the color tube factory, the Hong Kong government thinks that the color tube factory is relatively polluting to the environment, and is not willing to approve the land in Yuen Long, but suggests that we move the factory to Tin Shui Wai." ”

"Isn't it okay to go to the remote countryside in Yuen Long?" Chen Zhiwen frowned and said. Different from ordinary household appliances, motors, refrigeration compressors and other household appliances or parts companies, many processes in the color tube factory are polluting, and many production processes require different acidic substances, various glues, some chemicals, etc.

When he negotiated with Sony to acquire a production line of the other party, Chen Zhiwen was not ready to put this factory in the existing Midea Industrial Park, one is that the color tube production line needs to cover too large an area, and the Midea Industrial Park is not very suitable, and the second is the pollution problem, Midea Industrial Park has some Red Bull factories plus chip and LCD factories that are being prepared, which are unacceptable to have a factory that will pollute the environment.

Therefore, Chen Zhiwen arranged for Lei Shengli and Lin Yanming from the Ministry of Justice to negotiate with the Hong Kong government to find a piece of land with a suitable area not too far from the Midea Industrial Park to build this color tube factory.

"The area of Yuen Long is not very large, and the Hong Kong government is worried that it will not be possible for them to develop in the future because of the large industrial land granted to us, especially because our factories still have certain pollution problems." Lei Shengli said: "If it is a normal time, Lin Sheng and I can have a good talk with the Hong Kong government, but Sony's side seems to be ready to disassemble and ship the equipment, so I want to ask Chen Sheng what he means." ”

"Don't worry about pollution, Sony's factory in Japan has strong environmental protection facilities, and if it's not enough, I can invest in it." Chen Zhiwen thought for a while and said: "But if you want land, you still need to be in Yuen Long, which is much more convenient, you can give me a map of Hong Kong." ”

Opening a factory is important, but life safety and health are more important, for this piece, Chen Zhiwen has always attached great importance to this piece, many of its factories are from Japan and Europe invited safety experts to guide, but also because the United States is mainly assembly, small accidents have occurred several times, major accidents have not yet come out, and now to involve polluting industries, especially employees face toxic substances, it must be to invest money to protect the safety of employees, as well as the environmental safety of the surrounding people.

"Okay, wait a minute." Lei Shengli hurriedly agreed, and soon brought over a map.

"There must be a few small hills here, right?" Chen Zhiwen pointed to a place and said.

"Yes, there are several small hills tens of meters high, I have also been to this place, and many local farmers have grown some vegetables on the mountain." Lei Shengli said.

"Then discuss with the Hong Kong government, take down this land, and we will level the small hill." Chen Zhiwen said.

"Flatten the hills? That's fine, but it costs a lot of money. Lei Shengli nodded and said.

"It doesn't cost much, and Hong Kong's real estate companies move mountains and reclaim a lot of land for the sake of land." Chen Zhiwen smiled and said.

Many of the hills in Hong Kong are not hundreds of meters high as in the mainland, and many of them may be just one mound, and several of them are enclosed together, which makes it impossible to develop a large area of agriculture in this area.

The cost of removing the hill is not low, but if it is compared to the profit of real estate, it is a small child, for example, the recent Dad's Hengyi and the future four major family consortium are planning to reclaim the land in Sha Tin, which requires a consortium composed of several companies to reclaim the land, and then the Hong Kong government will take away a part of it, and the rest will be regarded as the return of this consortium.

In general, the cost of reclamation is higher than that of moving mountains (small hills), but real estate consortiums can only obtain part of the land for reclamation, which is enough to see the high value of the land.

"Having said that, it's just that the real estate company is for commercial land, and after we develop it, it can only be industrial land, which doesn't feel very cost-effective." Lei Shengli said with some regret.

"Those real estate companies can't get all the land, the Hong Kong government doesn't do good deeds, since we are industrial land, then discuss with the Hong Kong government, give us a larger area, the future color TV is our main project, maybe the same as the fan, how many people can be employed, how much export amount and how big the industrial chain, there are two or three small villages near this large area, all moved, and then this piece belongs to us, we will move the mountain." Chen Zhiwen drew a circle on the map and said.

Although it is exaggerated, the color TV project is indeed the main goal he is preparing to focus on in the future.

At the beginning, the fan was able to expand on a large scale,Because the industrial chain is simple,Chen Zhiwen is under heavy pressure,Most of the entire industrial chain is produced by itself,And now the core component of color TV is also produced by itself,That is naturally the next。

The reason why air conditioners and refrigerators do not take the road of fans is because air conditioners need to be installed, and this labor cost wants to be controlled, unless it is rolled out in the United States, but this is impossible, at least not now, and refrigerators, although they basically have an industrial chain after the acquisition of BITZER, and they do not need after-sales service, but the volume of refrigerators is too large, the proportion of marine transportation and land transportation costs is too high, and the proportion of transportation costs is too large.

Color TV,It's just in between,Perfect to become the next home appliance that Midea is ready to invest in publicity。

"Okay." Lei Shengli looked at the circle on the map,The area is definitely not smaller than the Midea Industrial Park,If you really win it,Then Midea's color TV industry will be much more convenient。

"Chen Sheng, at present, Parknshop Supermarket has acquired 238 properties in Hong Kong, and another 56 are leased, basically covering 9% of the population of Hong Kong, and the rest of the people are not suitable to open new stores there because of the remoteness of their lives or transportation difficulties, which is the location map of all our stores." Wu Weibing, who was in charge of Watson's company, had just gone to work in the morning and brought over a piece of paper that was almost half the size of a table.

"It's mostly on both sides of Victoria Harbour." Chen Zhiwen looked at the map and said, this paper is a map of Hong Kong, which indicates the location of each PARKnSHOP supermarket.

"Almost 75% of Hong Kong's population is now in Kowloon or Hong Kong Island, and we have almost 200 stores in this area." Wu Weibing said.

"Okay, now that it's almost, that's okay, is the money enough? How much is left of the re-pledged HK$200 million? Chen Zhiwen asked.

Previously, HSBC borrowed 250 million Hong Kong dollars to Watsons to expand Parknshop Supermarket, if it was just to open a supermarket, these funds would naturally not be a problem, but the purpose of Parknshop was to acquire property, and the 200 properties were a bit stretched, so Chen Zhiwen asked Parknshop to use the property as collateral after acquiring some properties, and then obtain bank loans in reverse, of course, the second loan is no longer HSBC.

"There are almost 34 million left, and this fund should be enough to maintain the daily operation of the supermarket, but the problem is that the debt of Parknshop is a bit too heavy, and the income from retail cannot support the interest of the loan of nearly 500 million Hong Kong dollars, unless we significantly increase the price of the item, but this may also lead to the loss of users." Wu Weibing said tentatively.

"The price can't rise, we just monopolize and don't have to make this kind of money, the right price for a long time and stability is the safest, if the interest is too heavy, you can properly use the supplier's delivery funds to balance it, and if it doesn't work, I'm adjusting a little money to you." Chen Zhiwen thought for a while and said.

If you want to develop the retail industry for a long time, even after the monopoly, you can't do whatever you want, and you can win with cost performance for a long time in order to sit firmly in Diaoyutai, plus the property is held by yourself, as long as you survive the repayment of the loan in the first few years, then the days after that will be very easy.

Supermarkets that open stores in cities are estimated to have such a high property ownership rate in the history of the world, and this kind of upfront investment is huge, coupled with the recent high-interest rate policies adopted by Europe and the United States in order to suppress inflation, the pressure on PARKnSHOP is naturally too great to bear.

"Okay." Wu Weibing was also relieved.

"In fact, if the house price rises again, the property in the hands of PARKnSHOP can be mortgaged three more times." Zhou Jiayang on the side reminded.

"It's a method." Chen Zhiwen nodded, as long as there is a property, almost all financial problems can be solved, but Hong Kong's housing prices are rising too fast. Hong Kong giant fraud Chen Songqing is using this routine, plus some fraud, to keep expanding the scale of his company, and then go public for financing, get funds and buy property to continue to remortgage, and then buy things and property, and then speculate on stock prices, come and go, the bubble did not burst until the outbreak of the real estate crisis in 82.

"That's fine, but more money is needed later." Wu Weibing said with some embarrassment.

"It's okay, as long as it lasts for a while, I'll settle this debt for you later." Chen Zhiwen said with a smile that as long as it goes well in two or three years, funds will no longer be any problem for themselves.

"Okay, thank you Chen Sheng." Wu Weibing said.

"In addition, PARKnSHOP also needs to undertake some social obligations for our entire group factory, recruiting this part, which can be for some disabled people, or some part-time workers, so that some ordinary people can make more money, and if there is excess food or some daily necessities every day, it can also be distributed to people in need nearby, but pay attention to some legal risks." Chen Zhiwen said again.

When Midea, Hutchison, and Galaxy are large enough, there will be no shortage of such things, one is to promote their own positive, and the other is that a large enterprise really needs to do these things, and many British-funded enterprises like to donate funds to government agencies and nursing homes. It's easy, but Chen Zhiwen still hopes to be more practical and help those Chinese who are really in difficulty.

"That's no problem, Parknshop Supermarket has also been recruiting people with disabilities who are not very serious to help them get jobs, that is, the food, which is more difficult to distribute, and many people who don't need it at all will also run over to receive it, and there will be people who don't buy it, just waiting to receive food." Wu Weibing replied.

"What time is it after the supermarket gets off work?" Chen Zhiwen asked suddenly.

"It's about 11 o'clock." Wu Weibing replied that PARKnSHOP supermarkets generally close at 9 o'clock, and then they need to carry out a partial inventory of the entire supermarket and add additional goods, or when there are activities, they also need to re-arrange.

"Then send it again at 11 o'clock, and those who really need it will come." Chen Zhiwen thought for a while and said.

The kind of sprinkling sand into the porridge in the disaster relief plot in the later costume TV series, although it is not benevolent, is indeed a method that can really screen out refugees, of course, you can't play like this in modern times, but if you drag the time to very late, then many people who are not short of food will not come.

Although the 70s is the era of Hong Kong's economic take-off, there are still many people living at the bottom, many people can only say that they will not starve to death, but starvation may also be the norm, or can only eat the cheapest food, especially people from the mainland, it is difficult to find a job at the beginning, PARKnSHOP supermarkets will have expired food every day, in the past, Hong Kong and even Europe, the United States and Japan supermarkets are to throw expired food directly into the trash, but after Chen Zhiwen took over, he still felt that it was good to distribute it.

Even if someone takes advantage, as long as the difficulty of obtaining it increases, some of it can still be given to those who need it.

"Okay, let's try it first." Wu Weibing nodded and said.

"That's okay, Hong Kong's market, basically no big problem, we have completed all the layout, the possibility of other consortiums coming in again is almost 0, just wait for the debt to reduce a little bit, but Hong Kong is only the starting point of ParknSHOP or Watsons, my plan is to start expanding overseas after 80 years, there are still 2 years, your team can study more Wanwan or Southeast Asian countries, especially Wanwan, which will be our next major market." Chen Zhiwen continued.

The retail in Hong Kong is very simple in Hong Kong, with the crushing of big capital and the high-quality supply of Galaxy Trade, but the Hong Kong market is too small, and after winning it all, it must go out, otherwise it can only become a small local retail company.

However, it is relatively difficult to open a supermarket on someone else's territory, especially the historical experience from later generations shows that basically retail supermarket groups can only dominate in their own country, and they are struggling to go overseas.

For example, Wal-Mart has done a huge job in the United States, but it has gone to Europe, Asia and South America to achieve average results, which is still the result of its own huge supply chain control capabilities. Similar to the European supermarket giants Auchan and Carrefour in the global market, it is the same.

But it's hard to return, Chen Zhiwen still has to try, not to mention anything else, Wanwan is full of Chinese, and the probability of success should be much higher, even if it doesn't make money, the scale of the industry is larger, and there is no harm to himself.

Zhou Jiayang said: "Chen Sheng, over there in Southeast Asia, I have been to many countries, and I have worked there before, and the xenophobia there is more serious, unless we are going to invest in factories and there is no conflict with local business giants, then there will be no big problem, but if we go to open a supermarket to make their money, it will be a bit difficult."

To develop the market there, the safest way is to cooperate with the local big conglomerates, they are responsible for stabilizing our investment, we provide cheap goods, and finally the profits are divided according to the ratio, it is best to find local Chinese capital, in fact, many industries in Southeast Asia are controlled by the local Chinese. ”

"That's okay, that's the main thing to find the right partner, first try to communicate with those well-known Chinese billionaires' enterprises, you try first, if there is a chance, if I see them, I will also mention it." Chen Zhiwen nodded and said.

I have to say that in Asia, the Chinese are still the most diligent and smart, countless Chinese have gone overseas, many have become local business tycoons, and they will be suppressed by local groups in Europe and the United States, while Southeast Asia on the same starting line is much more obvious, exaggeration to say, the Chinese account for half of the rich list in Southeast Asia, which is basically correct.

"Okay, I'll send someone to Southeast Asian countries to investigate, and then try to get in touch with them." Wu Weibing agreed.

"The focus is still to prepare Wanwan first, and Southeast Asia is also carried out simultaneously." Chen Zhiwen thought for a while and said: "Watson's own cosmetics brand has also developed well in Hong Kong recently, and it can also try to expand outward, but this kind of small shop does not have much interest, just look for ordinary merchants to join overseas, and in terms of goods, we will purchase in a unified manner, and strive to reduce the cost of the procurement chain as soon as possible, so as to expand internationally." ”

Watson's current two main businesses, one is Parknshop supermarket, the other is Watson's own cosmetics chain store, during this time, the focus has been on Parknshop supermarket, because this can rely on rapid investment to obtain the absolute monopoly position in Hong Kong, and Watsons cosmetics chain stores, the investment is not large, after opening 30 in Hong Kong, it has been kept as it is, this kind of cosmetics chain stores, can only take the multi-city expansion route, the future market is mainly overseas, and they are scattered.

It takes a long time to operate, and it also requires continuous investment of funds, but the advantage is that the benefits of this kind of store swallowing up in one place are not large, and it will not cause the covetousness of local snakes, and it will also take the form of joining, which is also benefit sharing.

"Then does Watsons also want to open the Wanwan market first?" Wu Weibing asked.

"You can try it first, but the overall economy of Wanwan is a lot worse, just choose to find franchisees in a few big cities in Taipei, mainly to accumulate experience, Watsons still needs to focus on Europe and the United States, the United States, I will find a way to find some partners to invest together, it can be regarded as paving the way first." Chen Zhiwen thought for a while and said.

In the original history, Li Jiacheng's Hutchison also valued Watsons' cosmetics business, and successively invested in Europe, America, Southeast Asia and even Japan, but with his capital at that time, it was only in the 90s that he became rich, and now Chen Zhiwen will not wait so long, especially in the United States, he still has a certain amount of resources over there, as long as he invests a sum first, opens the market first, and then uses these successful cases as publicity, he can guide others to join, and as long as the number is large, You can choose the best quality suppliers.

The operating logic is actually the same as that of supermarket chains, except that the cosmetics store cannot be large, and it must be spread out to the world.

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(End of chapter)