247 First Generation Home Game Console
"Awesome, admire." Henry Morgan gave a thumbs up and said, "If I knew you were prepared, I wouldn't have to worry so much." ”
"In fact, in the market of electronic products, disruptive technologies may appear at any time, so we must not expect to rely on one product to eat all over the world, besides, even if the arcade can be popular for a lifetime, our games may not be able to do it." Chen Zhiwen said with a light smile.
In the past few years, Midea has developed four games, and there are not many games that he can still know that will be successful, because in the past few years when the arcade was just born, there are only a handful of games that can be suited, and the more famous games such as Mario are too complex and have too high requirements for algorithms, and the current chip cannot reach this ability.
And whether it is him now or the few companies that seized the success of the arcade in his previous life, they all relied on the new market and few people entered the market to make a quick fortune, but with the passage of time, the exponential number of entrepreneurs entered, then the probability of a good game will be greatly increased, especially after the chip is getting stronger and stronger, many brain holes can be realized, Chen Zhiwen's prophetic advantage may not be so strong.
Of course, there will still be advantages, for example, if nothing else, Mario can be popular all over the world, but its market share will definitely get lower and lower, whether it is the arcade market in the future, home game consoles, handheld consoles and computer games.
"Maybe I'm thinking too beautiful, and I expect this industry to eat for a lifetime." Henry Morgan said with a smile.
"Actually, it's not necessarily that desperate." Chen Zhiwen said: "The arcade market will indeed decrease, but it can also be maintained for a long time, and even if Midea develops a home game console in the future, future games will be released on the arcade first, and then the family game console will be released when the market is almost up." ”
"Really?" Henry Morgan said movingly, arcades mainly rely on bars, this, Midea needs to cooperate with him, but home game consoles are so small that they are sold to end players, and they will definitely be placed in supermarkets, and they have nothing to do with him, but if Midea's games are released on arcades in the future, there will always be a certain market.
"Of course, and at least in the last three years, you don't have to worry about home game consoles, let's first run the arcade market in these three years, and after three years, then look at the specific situation, we're just speculating now." Chen Zhiwen said.
In the process of Nokia being replaced by smartphones, in 2013 it was still the global mobile phone sales champion, and it also took a process to replace it, not only to seize new products and new technologies, but also to squeeze out the last drop of profits from old goods.
"That's right, let's do what we are doing now." Henry Morgan smiled and said, "Then Eric, when is your next game, Pac-Man, going to be released?" ”
"Space Invaders is selling well so far, right? It is estimated that it will be released in the second half of the year, the arcade market is limited, and the release of two games at the same time will only be infighting. Chen Zhiwen thought for a while and said.
Not to mention the United States, even parts of Europe and Asia, also follow this strategy, such an expensive arcade machine, the market is very limited, so they are all staggered to sell, to ensure high prices and high profits. On the Japanese side, it's a game from two years ago, so it's a lot cheaper.
"Okay, I'm just asking, and I'm relieved in that case." Henry Morgan said: "There is another piece of good news, I know that one of your trading companies is always trying to open up the major supermarket chains in the United States, and I have been taking this route recently, and you also know that many large supermarkets also have a cooperative relationship with our JPMorgan Chase, so I know a lot of people, they have promised to accept some of the goods of your trading company, try it first, and if it is good, there will be more cooperation in the future." ”
"That's great news, thank you." Chen Zhiwen nodded and said.
He and Henry Morgan has always been a cooperative relationship, in this process, the United States gradually occupied the advantage, but Henry Morgan did not give up, although in the field of arcade alone, he can no longer do anything, but in addition to the arcade, he has also been using his relationship to help Chen Zhiwen's other businesses to improve his value, the most important of which is that he has been using his connections to open the door to European and American supermarkets for Galaxy Trade.
The most successful one was that Henry Morgan entered the Celtic, the largest supermarket in the United States, for Midea fans and Galaxy Trading's daily necessities, which is a large supermarket with a turnover of 10 billion US dollars, and its status is like that of Wal-Mart in later generations.
Midea's orders for electric fans doubled last year, relying on Celtic, Galaxy Trade also began to rely on high-quality and cheap daily necessities, and won the recognition of Celtic, plus some special customer service, Celtic's order share in Galaxy Trade has been close to 3 percent, but this is just a drop in the bucket for Celtic.
It is true that Wal-Mart, Costco, and even Auchan Carrefour in Europe are the future of Galaxy Trade, but Celtic is now.
"No thanks, you and I should help each other." Henry Morgan said with a smile that Chen Zhiwen has business ideas and cheap industries here in Hong Kong, he has American resources, and the cooperation between the two sides, even if there is no arcade, can become a stakeholder in many ways, and this is what he aims to do now.
Over the years, he has watched Chen Zhiwen step by step to the top, from a young entrepreneur who was not as valuable as him to today, far surpassing him, whether it is Midea, Red Bull, Galaxy Trading, Costco, any of them can become a big customer of JPMorgan Chase-level banks, and Henry believes that this is far from the end of Chen Zhiwen.
"Henry, if you believe me, you can transfer some of your funds to Hong Kong, the real estate market here will definitely not disappoint you." Chen Zhiwen thought about it and said, he actually understood what Henry Morgan meant, so help himself, then he has to reciprocate, not to mention anything else, it is still okay to inform the other party of some opportunities to make a fortune.
"What is the property market in Hong Kong? I don't know anything about real estate, I don't know anything about Hong Kong, and I can't stay in Hong Kong forever. Henry Morgan said with a frown.
"You don't need to stay in Hong Kong, you just invest in some companies, I'll give you the names of a few companies later, you can think about it, buy the shares of these companies, these companies, I am more optimistic, I also invested in some of them." Chen Zhiwen said with a smile.
"Okay, let me think about it, it just so happens that I still have a sum of money in a Swiss bank, and I still need to pay interest there, so I can invest in Hong Kong." Henry Morgan nodded and said.
In the evening, Chen Zhiwen took Lei Shengli and Henry Morgan to have a dinner together in a nearby Chinese restaurant.
Chen Zhiwen and Lei Shengli were much better, but they also went back to rest, the next morning, when Lei Shengli arrived at the company, Chen Zhiwen smiled: "Old Lei, your amount of wine is not bad, I called in the morning to ask Henry, he is still sleeping." ”
"It's not good, it's not as good as Chen Sheng, I slept when I went back last night, and I was a little uncomfortable when I got up in the morning, but now it's a little better." Lei Shengli smiled awkwardly.
"I'll have to drink less in the future." Chen Zhiwen smiled and said, tobacco and alcohol are not good things, he will not touch cigarettes in his life, and he must control alcohol as much as possible, fortunately, with his current status, he does not have to drink with others, and he will not drink a lot, but Henry has a good relationship with him, so he made an exception.
"Sometimes I still can't run away, but I've heard that there are some mysterious hangover remedies in many places in Southeast Asia, and I'll drag someone to find some next time to try it." Lei Shengli said with a smile.
"It's better to touch those things less." Chen Zhiwen shook his head, and then said: "You also know about Henry Morgan's coming to me yesterday, what do you think?" ”
"Henry Morgan was the first to discover the potential of arcade machines, which shows that his vision and business sense are very powerful, and this time he also discovered the potential of home game consoles, which is really capable." Lei Shengli nodded and said.
"So it's kind of useful to work with him." Chen Zhiwen smiled and said: "What I told him yesterday is right, the arcade is estimated to have two to three years of glory, and at that time, home game consoles will inevitably become popular on a large scale, and even countries like Europe and the United States will become the same as household appliances, each of them has one, or at least a few have one." ”
"Atari's home game console, one is only five or six hundred dollars, this price, European and American families can indeed afford, if there is really one of several, this is probably a billions or even tens of billions of dollars of market." Lei Shengli said.
"So next, our task is to develop such a similar home game console, and the American team has already disassembled and analyzed it, and the follow-up is to study our own." Chen Zhiwen said.
Chen Zhiwen alone knows, when Atari was at its peak in later generations, its home game consoles sold as much as 10 million units in the United States in a single year, and almost every 3 families had a game console, such a market is much larger than arcade machines, even if the existence of computers in the future will impact home game consoles, but this is not similar to replacing feature phones with smartphones, only one will live, but similar to mobile phones and computers.
In the future, smartphones will impact the computer market, but they will not destroy computers, and in the same way, computers and home game consoles are also in this relationship, and furthermore, developed countries can popularize computers on a large scale, but developing countries are far behind, and the market is just as large.
A long-standing market, Chen Zhiwen will naturally not let go, which is actually more significant than the arcade.
"In terms of research and development, I have also discussed with the engineers in Hong Kong, their capabilities, I am afraid they can't do this, they can only rely on the United States, but this capital investment is sky-high, Atari spent 20 million US dollars before and did not study it, and then sold Time Warner to have follow-up funds, before and after the research and development of 100 million US dollars, and so much money to the United States, I am a little uneasy." Lei Shengli said with some concern.
"You're rightly worried, so I'm not going to develop a game engine like Atari, our first generation console, as long as it can fit a few of our own games." Chen Zhiwen said.
"Just for our own game? In this way, the cost will indeed be much lower, and the technical difficulty will be much lower. Lei Shengli thought for a moment and said.
"Yes, our games have proven their success in arcades, and it is theoretically possible to put these games on home consoles, and when the first generation of consoles makes a lot of money in the international market, then use those proceeds to develop a second generation of universal game engines." Chen Zhiwen said with a light smile.
In the development of the semiconductor industry, the existence of games is a very important guiding factor, such as in the 21st century, when the performance of computers can meet the business needs of most people, people's desire to replace will be greatly reduced, and the orders of chip manufacturers will also be greatly reduced, and there will not be enough funds for iterative production, and at this time, the existence of games can stimulate a large number of players to buy high-configuration computers, which demand high-end chips and complete the commercial closed loop.
In the same way, the same is true for the smartphone industry, which often relies on the gimmick of being able to make a certain game bigger to sell high-end mobile phones.
Now, the game engine is actually a similar computer, and Atari's original idea was to make it a platform, and in the future, you only need to write the game software into the card, and you can play it directly, including all games.
This requires very strong compatibility, and at the same time, it is also necessary to consider the signal transmission with the TV, the signal transmission of the controller, the difficulty is far from the arcade machine that welds a game into a big iron box.
Moreover, the arcade machine has a large space, and there is a special large cooling fan, and the research and development of home game consoles is a summer heat dissipation problem, which can make it difficult for countless people to die, which also requires the ability of the chip to be applied to the extreme, and it must not be too hot, and the manufacturing cost must be considered.
All told, developing a game engine is no less difficult than developing a state-of-the-art computer, and far more complex than the current Apple 2.
The success of Apple2 is actually the first to put forward the concept of personal computers, and other big brands did not react, but when they reacted and spent a few years developing their own products, the cost performance of Apple2 is not so high, according to the original history, after going public in the 80s, Apple got hundreds of millions of dollars plus annual profits were smashed in, but developed 2 failed products, which also led to the kicking of Jobs from the board of directors and the subsequent decline of Apple.
Chen Zhiwen is well aware of the high risk of high-tech research and development, so when the initial funds are insufficient, he will definitely not take this trick, and after the acquisition of Wharf, there is no big problem in terms of funds, and it can be invested appropriately.
However, it is still too early to develop a comprehensive game engine like Atari, which requires a lot of manpower and material resources, and can only be carried out in the United States, and the risk is too high, and it may not be successful.
In this case, if you only develop a home game console for a few games of your own, the risk and investment will be much smaller, and it can also avoid the collapse of Atari game consoles in the future, because Atari's home game consoles, after becoming popular, opened up third-party platforms, but they can't control the quality of the games of the three parties, resulting in all kinds of garbage games running rampant.
In the end, Atari's own garbage game became the straw that broke the camel's back, otherwise, on Atari's scale, if it was just a garbage game, it would not have gone out of business.
Besides, in the past few years, there will be no game on the market that can beat its own four.
"Okay, then I'll go to the United States and communicate with the team over there, but it's a pity that Woz left, otherwise it would be much more convenient." Lei Shengli said with some pity.
"The significance of personal computers is far more important than games, and they can't keep people, besides, we have a good relationship, you can also go to him for consultation, and the family game console that specializes in adapting our three games may not be very difficult for him." Chen Zhiwen smiled and said.
"Okay, I'll also go to Apple then, and I can also see what this company, which is known as the future hope of Silicon Valley, is like." Lei Shengli nodded and said.
"It's okay to go and see it, you should have heard of Jobs, and you can also get to know him, but he's crazy, don't be angry with him." Chen Zhiwen said with a smile.
Apple was the first to launch a personal computer, and at the same time declared that every family should have a computer, this ambition has made him the current entrepreneurial hero of Silicon Valley, while Woz, who can only engage in technology, is much more low-key, and basically no one knows him outside Apple.
Under the spotlight, Jobs also began to become irritable, probably because his long-term vision of the market exceeded his current technical ability, but this temper is also one of the reasons for his future failure.
"I've heard of it too, anyway, it's just to make friends, after all, Chen Sheng, you are also a major shareholder of Apple." Lei Shengli said with a smile.
"I can only say that Apple has gone through several financings, and although I followed a little, it was still diluted partially." Chen Zhiwen smiled and said that Apple's financing is not for money, but to attract resources, in this case, the three original shareholders need to be diluted shares, and it is impossible to hold 33.3% all the time.
(End of chapter)