253 Layout Tin Shui Wai

"You bought a farm in Argentina? Bigger than Hong Kong Island? After returning to Hong Kong, his father Chen Tianfu asked in surprise after learning about his son's operation in South America.

"How big is Hong Kong Island? There are many farms in the world that are bigger than Hong Kong Island, but I can't say that I have the foundation to become a farm, and if I want to develop it into a suitable farm, it won't work without throwing tens of millions of dollars into it. Chen Zhiwen shrugged and said.

The area of Hong Kong Island is less than 80 square kilometers, and the farm I bought is almost 200 square kilometers, which is 2.5 times the area, but in the world, there are really many such large-scale farms, and some farms are even larger than the entire Hong Kong (3,000 square kilometers).

However, this is only the area, in fact, it is unlikely that all of them will be used as farms, the input cost is too high, and the owners of such large farms will only change this to pasture, wild cattle grazing, or this transformation into a scenic area, do tourism business.

"Ten million dollars? That's worth it, such a big land. As a Chinese from the mainland, Chen Tianfu still has an incomprehensible plot about the land, even if he has been in Hong Kong for decades.

"The investment is too big, so if you have this money, why don't you have the opportunity to invest in China in the future? In South America, if the funds are sufficient in the future, it is actually good as a ranch, the investment is much lower, and the risk is much smaller. Chen Zhiwen said.

The cost of using a piece of land for grazing is much lower than converting it into a farm, because the latter requires a lot of water, which is not only a resource, but also requires a lot of investment to carry out all-round covered transportation, the cost of infrastructure is much higher, the pasture is much simpler, the animals can drink, they don't need to be fed, and the animals will walk over on their own.

"Can you invest in farms domestically?" Chen Tianfu asked.

"Maybe in the future." Chen Zhiwen thought for a while and said, he remembered that in the early days of the reform, foreign capital could invest in a wide range of pastures, farms and even forest farms, but don't think about investing in places that have already achieved results in the mainland, it is the kind of place that has not been developed but there is no domestic capital investment.

For the country, anyway, there is no one to develop the land is 0 income, and there is foreign capital to invest and can also obtain foreign exchange, employment and domestic food and meat.

Of course, the initial policy also needs joint ventures, that is, the domestic majority, generally 51%, even the automobile industry is the same, this year, the country frequently sent people overseas to visit GM, Ford, Mercedes-Benz, BMW, Volkswagen, Toyota, Citroen and other international car brands, but also invited these large automobile companies to visit the country, is to want to cooperate in the field of automobiles, there are some international news about this, Hong Kong naturally followed the report.

Although the policy of reopening has not yet been officially announced, the current trend is that it is only a matter of time before foreign capital can invest, and businessmen in Hong Kong have basically felt it.

"Okay, then you don't spend this money in South America, just play over there, or mainly in the country in the future, language communication is much more convenient." Chen Tianfu hurriedly said, he knows that there is a shortage of food and meat in the mainland, and there is a shortage of funds, since his son is interested in farming and ranching, it is better to go to China. Although it may only be an interest for his son, this interest may be able to help tens of thousands of people in China.

"I invested in South America, not for the business of farming and ranching, the main thing is that the land there is permanent, as long as I pull in American capital to buy together, the wealth is eternal, anywhere in the world can be built, including Hong Kong houses can also be built more and more, but the land that can grow food, especially the land that can retain rainwater, the area will never change, and even only get smaller and smaller." Chen Zhiwen explained.

Chen Tianfu thought for a while and said, "There is some truth in what you say. ”

"Domestically, if there is a need in the future, I can also invest, Red Bull has a plan to prepare for a large-scale entry into the food field, and maybe it can also cooperate with the mainland in the future." Chen Zhiwen thought about it, it was better to comfort his father.

"I've heard that Red Bull makes potato chips, and I'm going to enter other food fields?" Chen Tianfu asked curiously.

"Yes, this is Red Bull's internal decision, they have discussed internally, they are optimistic about the dairy market, and they are ready to poach a team from Dairy International to do the dairy business, if they can do it, I can also reinvest to help them expand." Chen Zhiwen replied.

Whether it is Red Bull or Midea or even several other real estate companies, Chen Zhiwen only focuses on the main core business, and in other aspects, he only needs to know the situation regularly.

For example, Midea decided to borrow the relationship chain of Galaxy Trade in European and American supermarkets to develop some kitchen appliances, which are not large-scale, raising hundreds of people, and the annual turnover is only millions of Hong Kong dollars.

Chen Zhiwen didn't object after knowing it, just play by yourself, if the performance is average, then continue to be average, if the performance is good, then he will invest a certain amount of funds and resources to further develop.

The same is true for Red Bull, Chen Zhiwen only set the Red Bull drink, very cola and the instant noodle business to be prepared for the mainland in the future, and the rest, the Red Bull management has the right to make their own decisions, that is, they are optimistic about a market, and they can invest and enter, as long as they inform Chen Zhiwen, under normal circumstances, what can be decided by so many management to do is that there is a market or opportunity, and Chen Zhiwen will not be idle to oppose it, anyway, there is always trial and error, ten mistakes, as long as one is up, it is a great success.

Of course, the fundamental reason for being able to toss so much is Chen Zhiwen's layout in the overseas retail market, Costco can promote electrical appliances or food in Hong Kong for free, otherwise, if a food is made, without fame, it can be said that it is difficult to enter a supermarket with a large scale.

Another reason is that one of the previous middle managers of Red Bull was from Dairy International, and after being acquired by Hongkong Land, Dairy International shifted its focus to real estate development, and the milk business was thrown aside, so he had the idea of poaching the Milk team.

"Dairy, do dairy products to export to the United States? This market is big enough, but there aren't so many cows here in Hong Kong? You can't import milk powder from abroad and sell it as a dairy product to the United States, right? Chen Tianfu asked with some curiosity.

"Let's take the Hong Kong market first, although the United States has Costco's help, it is still relatively far away." Chen Zhiwen shrugged and said: "And there are actually still places in Hong Kong, Red Bull is ready to buy a large area of land in Tin Shui Wai to build a dairy farm, but the Hong Kong government directly vetoed this plan, and is now ready to buy land from the Zhao family, a big landlord in Tin Shui Wai." ”

"Tin Shui Wai? Yes, yes, but the cost of raising cattle must be very high? You're going to take the opportunity to hoard land again, right? Chen Tianfu asked with a look of disbelief.

"Why choose one or the other, can't I have both?" Chen Zhiwen smiled and said.

"But a place like Tin Shui Wai, so remote, really has real estate development value?" Chen Tianfu asked curiously.

"Do you think that 20 years ago, apart from Tsim Sha Tsui and Hung Hom, which are close to Victoria Harbour, Kowloon had development value in other places?" Chen Zhiwen asked rhetorically.

"There's a point in that." Chen Tianfu also nodded and said, 20 years ago, when he had just entered the real estate market, basically all companies were begging for a living on Hong Kong Island, and a small number of small companies or bad ones came to Tsim Sha Tsui or Hung Hom. As for Yuen Long, Sha Tin, and so on, they are all places inhabited by some indigenous or displaced people, and even the Hong Kong government is reluctant to set up administrative institutions in these places.

But now, Yuen Long, Sha Tin, Kwai Wan and Tuen Mun have become the favorites of many real estate companies, and the Hong Kong government's policy has begun to shift to these places, intending to build new residential areas around these towns.

Ten or twenty years later, it is really difficult to say what will happen to Tin Shui Wai.

"With the current situation in Hong Kong, it will not be able to develop in Tin Shui Wai in more than ten years, so I can buy it for Red Bull to raise cattle or build a dairy factory, and I can change it when I need it in the future." Chen Zhiwen said.

According to estimates, after the pre-sale, the entire Hutchison Group will be able to net HK$1.2 billion plus a large self-owned commercial plaza.

The remaining three, two of which are located on Hong Kong Island, are the sites of the two large power plants left behind after the relocation of HK Electric, and now Chan has ordered the securities department to slowly absorb HK Electric shares, and then they will be started after a period of time, and these two plots of land can only be developed after the power plants are relocated, at least until the mid-80s.

The last one is the "Jiahu Villa" in Tin Shui Wai, which was only developed in the 90s. It is really because it is too remote, and only when the housing prices on Hong Kong Island, Kowloon, and the southern New Territories are too expensive, some Hong Kong people have no choice but to settle in Tin Shui Wai.

That is to say, it will indeed take a long time to buy this land now, and now I intend to buy a piece of land here, just for future consideration, and Tin Shui Wai is very close to the future Shenhai City, which will be much more convenient in many aspects.

"But in the New Territories, there's a lease issue, don't you think about it?" Chen Tianfu asked.

"This has never been a problem for me, and now that the mainland intends to shift the focus of work to economic development, at this time, there is an urgent need for Hong Kong's experience and help, and Hong Kong can be used as an intermediate bridge between the country and overseas, and Hong Kong will definitely continue to be stable like this." Chen Zhiwen smiled and said.

He knows history, and naturally he is 10,000 at ease about this kind of thing.

But many people in Hong Kong don't know that if they are cautious, they will invest all their funds on Hong Kong Island, because it is not within the scope of restrictions, and there are even more fearful ones, who will withdraw their capital directly and prepare to run away.

"Okay, that's fine, the area over there in Tin Shui Wai is big enough, you can use it to raise cattle, anyway, the feed is imported from overseas." Chen Tianfu nodded and said: "It's the group of people from the Zhao family, whether you can convince them or not, I'm afraid it's a little difficult." ”

"Yes, the people of Red Bull took the initiative to communicate before, but they didn't express their position, probably because they wanted to wait for the price and sell." Chen Zhiwen smiled and said.

Tin Shui Wai, one of the most remote places in Hong Kong, but the land here is not ownerless, a family surnamed Zhao who has a hundred years of inheritance has here, it is rumored that their family is the descendants of Ming Dynasty officials, after the fall of the Ming Dynasty, they came here, and have been settled, because the place is remote, since the British ghost came to Hong Kong in the 19th century, he did not care much about this side, and the Zhao family has been firmly in control of nearly 5 square kilometers of land in Tin Shui Wai.

However, this land does not have commercial value, not even agricultural value, not because the soil quality is poor or there is no water, but that no one grows it, besides, Hong Kong's grain, vegetables, and meat are all from China, and even if the Zhao family has land in Hong Kong, it is impossible to fight the domestic price of goods in terms of cost.

"Do you want to develop real estate?" Chen Tianfu asked.

"Who wouldn't want the whole of Hong Kong?" Chen Zhiwen smiled and said, "In a few days, I will ask their family master to come out and chat, there will always be a price that he can agree to." ”

The time soon came on July 10th, and Hong Kong had entered summer, and there were not many pedestrians on the road under the scorching sun.

"Chen Sheng, according to our estimates, by the beginning of next year, Harbour City will be able to open." Zhao Lilin, the person in charge of Wharf, made a routine report once a month, which is the routine operation of several non-core business companies under Chen Zhiwen, nothing big, just develop at his own pace, and then report the progress of various things once a month.

"Okay, the progress is no problem, just ensure the quality." Chen Zhiwen nodded, after entering the Wharf, he did not develop Harbour City at a turtle speed like Jardine Matheson, but joined hands with several Chinese-funded companies to develop several non-core plots of Wharf, and after obtaining funds, he asked the construction and decoration company to start construction in three shifts 24 hours a day to ensure that it opened at the earliest time.

Even in the early 80s, the annual rent of this harbour city had an income of three or four billion yuan, and after deducting operating costs, there was also an income of one or two hundred million Hong Kong dollars, which was enough for Wharf to completely get rid of the financial problem.

"Okay, the financial statements have been handed over to the Finance Department of the General Directorate." Zhao Lilin went on to say that generally their own bosses only pay attention to the development of key projects, and as for finance, they are basically reviewed by the finance department of the head office, and the boss generally does not care, unless there is a separate major investment project.

After Zhao Lilin left, Chen Zhiwen was in a good mood, once the Harbour City opened, it will shock the whole of Hong Kong, its ability to absorb gold, far more than many skyscrapers in Central, even the crowd that often shops in Central, a large part of them are attracted by Harbour City, after all, Hong Kong's summer, rainy days, will seriously affect the shopping crowd between the various commercial buildings in Central, but can not affect all indoor shopping in Harbour City.

After a while, Xu Jinhong, the head of Galaxy Group, walked in with a burly middle-aged man.

"Chen Sheng, this is Zhao Defeng, the head of the Zhao family in Tianshuiwei, Zhao Sheng, this is Chen Sheng." After Xu Jinhong came in, he introduced each other.

"Zhao Sheng, hello." Chen Zhiwen nodded.

"Chen Sheng, hello, I have admired your name for a long time." Zhao Defeng said politely, although the person in front of him may be much younger than him, but his status in Hong Kong is basically in the top five, which is still counting people in the political circles.

"You may be seated." Chen Zhiwen signaled, and several people came to the sofa next to the floor-to-ceiling window, through the floor-to-ceiling window, you can see half of Hong Kong, Victoria Harbour and a bunch of buildings on the other side, if you have good eyesight, you can also see seagulls hanging in the air.

The young female assistant came over, inquired and went to prepare the corresponding tea.

"Zhao Sheng, I think the people from Red Bull and Galaxy Real Estate have communicated with you in advance, we want to buy the piece of land in Tin Shui Wai in your hand, and we invite you to come here today, just to hear the right words, what kind of conditions do you want to sell that piece of land?" Chen Zhiwen asked.

PS: Ask for a monthly pass

(End of chapter)