301 Legendary CEO Lee Iacocca
All the top executives of Apple plus investors, are very satisfied with the success of Apple's listing, a company that has only been established for a few years, and has become one of the top 500 listed companies in the United States as soon as it is listed, which is also one of the few major events in the history of science and technology in the history of the United States, and unlike traditional companies, Apple's business has just begun, its turnover last year has just exceeded 100 million US dollars, and this number has been reached in the first 4 months of this year. Under Jobs' passionate speech, many people were full of confidence and believed that Apple would be the next IBM.
"Hello Mr. Chen, it's a pleasure to meet you here, I'm Goldman Sachs Group Investment Vice President George J. York. A thin man about 50 years old walked up to Chen Zhiwen and said politely.
"Hello, Mr. York." Chen Zhiwen nodded politely in response, one of the stock issuers of Apple's listing is Goldman Sachs.
"Mr. Chen, one of our Goldman Sachs businesses is responsible for the company's listing, and if your Red Bull, Midea or other companies have listing needs, we Goldman Sachs are happy to serve you." After York finished speaking, he immediately handed over a business card.
"Well, at that point, if my company is going to be listed in the United States, I'll seriously think about it." Chen Zhiwen nodded and said.
In addition to assisting investors in making investments, investment banks in the United States also have an important business as issuers of listed companies. The latter's profits are also very high, it can be said that this market is basically monopolized by several investment banks, and other small investment banks can naturally operate the listing, but if the publicity ability and roadshow arrangements are not in place, the listing and financing ability will be greatly reduced.
Even if it is Apple, although it is famous, if there is not enough publicity, how many people in the whole United States know what day Apple will go public? Without enough upfront momentum, how can you attract more funds to enter the market? This is different from Hong Kong, a small city like Hong Kong, where companies that are about to go public spend some money to buy a few newspapers and news, and even let shareholders spread it orally, it is almost known to the whole people.
For example, Apple's IPO needs to pay up to $20 million to investment banks, and many large American companies cannot make this amount of money in a year.
Assuming that companies like Red Bull and Midea are also going to be listed in the United States, they also need to cooperate with such big investment banks.
"Thank you, Mr. Chen." George York continued: "I heard that Mr. Chen is preparing to buy AMC? ”
"Yes, there is a plan for this, does Goldman Sachs have any ideas?" Chen Zhiwen asked with a smile that the acquisition of such a large company is actually not a big secret for the big investment banks in the United States, especially because it involves the acquisition of local industries by foreign capital, which needs to be reported to the US Department of Commerce, so the investment banks that have these relationships leading to the White House are naturally aware of it.
After all, if the acquisition that Morgan Stanley is preparing to promote, if it is leaked to the public in advance by Goldman Sachs, causing losses, then the next time Goldman Sachs does the same thing, others can do the same.
"Although Goldman Sachs and Morgan Stanley are competitors, you are already talking about cooperation, and we will not interfere, but I have another business, maybe Mr. Chen will be interested." George York said.
"What business?" Chen Zhiwen asked.
"Mr. Chen should know that Chrysler is now in a life-and-death crisis, although last year, the White House agreed to allocate $1.5 billion to Chrysler to save itself, but for a loss-making auto giant company, this money is a drop in the bucket, so they urgently need more funds, therefore, Chrysler is preparing to sell a large number of assets in its hands, one of which is 330 car dealerships covering the whole United States, many of which are in very good locations, if you acquire AMC, Coupled with these car sales terminals, it will be even more powerful, right? George York said.
"Mr. York joked, now the car sales in the United States are basically falling in half, and these stores themselves are suffering serious losses." Chen Zhiwen said with a light smile.
The outbreak of the second oil crisis, not to mention car dealers, is that many gas stations have closed due to lack of fuel, Costco also relied on strong relationships to directly purchase a batch of gasoline and diesel from Southeast Asia, only to make up for the gap in its own gas stations, and because of the oil, it also attracted many people to come to membership.
"yes, so Chrysler isn't going to sell it for a very high price, and you know where Chrysler is now, as long as they can get the cash, they can sell anything." George York said: "The price of oil is very high now, which makes it difficult to sell cars, but this gasoline can't always be like this, the problem in the Middle East will be solved sooner or later, so many developed countries in Europe, the United States and Japan will not allow this shortage of oil, and I can tell you one thing, the US government is ready to spend hundreds of billions of dollars to prepare the federal oil reserve, as long as the price of oil returns to normal, in the next three years, the United States will reserve a year's oil demand in the United States, and Europe and Japan will do the same, In other words, if another war breaks out in the Middle East in the future, it may not lead to a doubling of oil, and the future of the automotive industry is still unlimited. ”
"You have a lot of point, but I still need to put the money to AMC." Chen Zhiwen shook his head and said.
"AMC's company is not large, and with Mr. Chen's financial resources, it is actually nothing." George York continued: "We are not here for a detailed discussion, how about we make an appointment tomorrow?" Chrysler's CEO, Lee. Iacocca is also in New York now, and I thought you could meet him. ”
"Lee. Iacocca in New York too? Okay, then I'll be here tomorrow and I'll charter a café. Chen Zhiwen thought for a while and said.
The current Chrysler has indeed made everyone feel that it is about to go out of business, that is, the US government, which has borrowed $1.5 billion, has officials who have publicly said that it may face a financial loss of $1.5 billion, but Chen Zhiwen knows that the top 100 CEOs of the 20th century saved Chrysler within a few years, and then became one of the most influential figures in the global automotive industry.
In the original history, AMC was acquired by Renault of France next year, but it was still unable to be saved after a few years of tossing, and then sold to Chrysler.
Chrysler is now in a serious crisis, but this kind of century-old enterprise has a lot of heritage in its hands, and it may be able to get some unexpected benefits from it.
The next morning, Jobs invited Chen Zhiwen to Silicon Valley to discuss some plans for the future of Apple, but Chen Zhiwen declined, he didn't want to participate in the future of Apple, because history is estimated to repeat itself, and the next two years may be the peak of Apple, and he doesn't need to get involved.
At two o'clock in the afternoon, George York wore a Chinese face with a Lee . Iacocca arrived at the Waldorf Astoria Hotel, a private room in a Western-style café.
"Mr. Chen, this is Chrysler's CEO, Mr. Lee. Mr. Iacocca, Lee, this is what I mean by Mr. Chen. George York introduced with a smile.
"Hello." Chen Zhiwen and Li. Iacocca greeted each other.
Then the three of them sat down, and after the waiter asked, they went to prepare the corresponding coffee.
Plum. Iacocca took out a stack of materials from the bag behind him, handed it to Chen Zhiwen and said: "Mr. Chen, here are all the information of Chrysler's 330 automobile sales branches, including assets, liabilities, operations, labor, etc., as well as the number and distribution of sales branches in the entire country, so that you can know the value of these automobile sales branches very directly." ”
"Mr. Iacocca is very well prepared." Chen Zhiwen turned the first page and saw the list of catalogs, so he nodded and praised.
Because this document is bilingual in traditional Chinese and English, this is obviously to facilitate his reading, but it also reveals another information, from last night to now, in such a short period of time, it is unlikely that this traditional Chinese information will be prepared, so either the two of them have been thinking about selling these car sales stores to themselves a long time ago, or there are other potential Chinese customers before.
The latter is unlikely, looking at the whole world, there are only a handful of Chinese who can help Chrysler, these people are unlikely to be interested in Chrysler's branches, only Chen Zhiwen, because he is ready to acquire AMC, and its asset investment covers many retail terminal areas, if an investment professional analyzes, it can be judged that Chen Zhiwen, who is ready to enter the automobile industry, will repeat the old path of other industries, first rely on strong capital to start the terminal car sales field, and then give back to its own manufacturing industry.
"That's what we're supposed to do, so let me give you a brief introduction." Plum. Iacocca said: "These 330 car sales stores, located in 170 cities on the east and west coasts of the United States, mainly sell Chrysler's various models, but also sell other brands of cars, such as General Motors, Ford, and even some Japanese brands, the location is very good, and it is also well-known in the local area, in terms of profitability, there was a loss last year, but it was also because of the oil crisis, and before the year before last, that is, only in 74 when the first oil crisis occurred, that is, If there was no oil crisis, these stores would be profitable.
At present, there are almost 13,000 car sales stores in the United States, and we have about 2% of the total sales and about 1.5% of the national turnover. ”
PS: There is one more at night
(End of chapter)