329 Ambitions to invest in mainland automobiles
In the next few days, Chen Zhiwen still stayed at AMC's headquarters, and had a deeper communication with some AMC personnel, and at the same time, he also visited another factory also located in the Detroit area, which is AMC's car production line, these cars are also AMC's main models, but under the huge pressure of today's Japanese brand cars, they have also been in a state of loss, but fortunately, the brand has a certain continuity, and AMC small cars have been somewhat famous in the American market for many years. Therefore, even if the Japanese series is more fuel-efficient, there are still some people who are willing to buy it.
At present, AMC can barely maintain the balance of its own operations, and may lose two or three million US dollars per year, resulting in a crisis in the capital chain.
However, with the current trend, no matter what, at most to maintain normal operations, want to have opportunities for rapid development with other industries under Chen Zhiwen, it is unlikely, the automotive industry, is the crown of human industry, any gold finger is useless, even if there is a large amount of money to inject research and development, it will take a long time to have results, besides, compared to General Motors, Toyota and other car giants, even Chen Zhiwen in gold futures profits, far from comparable.
After the preliminary inspection of AMC, Chen Zhiwen took Gu Dehua to a café next to the AMC office building, where the sun shines directly on everyone through the glass.
"A cappuccino, thank you." Gu Dehua said to the waiter.
"Me too." Chen Zhiwen continued.
"The coffee here is very good, sweet, very suitable for our Asian tastes, and many Chinese people in this neighborhood also like to come here to drink coffee." Gu Dehua said with a smile.
Chen Zhiwen nodded and asked, "Are there many Chinese in Detroit?" ”
"There are a lot, but most of them are in the service industry, and in the world, our Chinese catering is absolutely No. 1, only those who have not tried it like to sit in the well and watch the sky, wishful thinking about how good European and American food is." Gu Dehua said with a smile: "Many big cities in the United States have Chinatowns, and Detroit also has them, but the area is not large, and there are many Chinese living here. ”
"How many of them work in the automotive industry?" Chen Zhiwen asked again.
"In the automotive industry, there aren't a lot of them." Gu Dehua thought for a while and said: "There are basically very few ordinary workers, not even blacks, the automobile industry is a high-welfare industry in the United States, it can be said that except for Wall Street and Silicon Valley, which has just risen in the past decade, there are few other industries comparable to automobiles, and these high-paying jobs are difficult for non-whites to get."
However, engineers or managers depend on ability, and there are still some Chinese in the three major auto giants, some of whom are from Wanwan, and some of whom are Chinese Americans who grew up in the United States. ”
"Well, then I'll give you another task, recruit more Chinese engineers, especially in terms of quality and technology, but if you are a Chinese who grew up locally and don't even know Chinese, you don't need to think about it." Chen Zhiwen continued.
The acquisition of AMC requires certain conditions to be reached with the company, the labor union and the U.S. Department of Commerce, the most basic is the employment problem, plus this investment, he also needs to rely on the existing AMC management personnel, therefore, after the acquisition, there will be basically no change in the top management of AMC, but Gu Dehua, as his spokesperson during this time, will stay in AMC, as vice president, the main task is to be in charge of personnel and financial monitoring, recruitment, this part of the matter is the most suitable.
"Recruiting Chinese? Boss, recruiting too many Chinese, it's more difficult, and the purpose is easy to discover, can I know why? Gu Dehua thought for a while and asked.
It is not difficult for AMC to recruit people, but it is much more difficult to recruit engineers of Chinese descent who are very few, and a large number of Chinese people are hired, which may cause trouble.
"Because I want to invest in the mainland." Chen Zhiwen said suddenly.
"Mainland?" Gu Dehua was stunned for a moment and asked: "The mainland market is indeed not very small, boss, do you mean to invest in sales terminals and after-sales in the mainland, and then send the car to the mainland to sell?" ”
"How can there be such a good thing? There are so many cars on international brands, Volkswagen, Toyota, and General Motors, which one is not much better than us, if you are an official in charge of importing cars in the mainland, will you choose us? Chen Zhiwen asked with a smile.
With Chen Zhiwen's current cooperative relationship with the mainland, if he really wants to do this, it is not impossible for the mainland to choose some AMC cars, but after all, there is no reputation, and it is impossible for people to purchase on a large scale, which is the instinct of people to shop, and everyone wants to buy a more famous one, unless it is too expensive, but large car companies will basically be involved in low prices and high prices.
"Are we going to build a factory in the mainland?" Gu Dehua said in surprise.
"Yes, build a factory, only by building a factory, can we reduce costs on a large scale, and then have the opportunity to win part of the mainland market." Chen Zhiwen nodded and said.
Unlike other countries, China has always had the idea of self-reliance and development, or it can be said to be obsessed, that any industry wants to be able to produce by itself, unless it is mineral resources that it does not have.
This is the case in the household appliance industry, although the mainland agreed to the investment of the United States, but there are a lot of restrictions, in fact, it is to introduce foreign capital at the same time, learn the technology and management mode of foreign capital, and then develop their own industry, of course, this process is difficult, but also led to a lot of former electrical big brother was joint venture mergers and acquisitions, a pool of blood and tears, but in the end domestic household appliances still defeated foreign brands after the new century, but also towards export, so that the entire mainland has become the world's largest production base of household appliances.
The same is true for the automotive industry, and because of the higher technical barriers, the domestic senior management has long known that it is impossible to reach the level of international counterparts in a short period of time, so they put forward the most famous "market for technology" strategy.
Let's not talk about the outcome, but on the surface, if you want the mainland market, you need to come to the mainland for joint venture production, otherwise, you need to expect to produce in your own country and then export to the mainland, then basically don't think about it.
Before SAIC Volkswagen did not have large-scale production, there was indeed no way to import cars every year, but after that, the number began to decrease on a large scale, and the tariffs were set very high.
"Will the mainland have such a large spending power?" Gu Dehua asked with some hesitation: "I know that the former CEO of GM went to the mainland in 78 and talked about cooperation, but in the end it was rejected by the board of directors, because the information from GM's survey shows that the monthly per capita income of many people in China is only a few dozen dollars, and some are even only a few dollars, and many people may not be able to afford to drink Coke for a lifetime, so how can they afford to buy a car?" ”
"Although you are Chinese, you also grew up in the United States, and you will have the opportunity to go to the mainland in the future, which is a market for one billion people? The annual import and export trade volume is also as high as tens of billions of US dollars, even if there are only tens of thousands of cars a year, it is also cost-effective, in this regard, I have long investigated, you should also know, my company in Hong Kong also has a large investment in the mainland, this area, I know more than the board of directors of GM. Chen Zhiwen said with a light smile.
GM went to China as early as before the domestic reopening, visited some well-known domestic factories, originally the domestic meaning was to ask GM to buy technology, but GM's CEO Thomas was smarter, knowing that the long-term profit is greater, so he put forward a proposal to build a joint venture, which can be said to be the first time in China to understand this way of cooperation, but also the basic regulations for foreign investment in the automotive industry in the following decades.
It's a pity that the smart CEO met a group of directors who didn't understand anything, vetoed Thomas's proposal, and the oil crisis broke out again, Thomas did not give up the joint venture investment plan in the mainland, and when Volkswagen relied on the joint venture to make a lot of money in the mainland, GM reacted and wanted to return to China to invest, but it was already 15 years later, the market was basically occupied by Volkswagen, and after more than ten years of efforts, GM made great achievements, but it didn't last long.
At present, in China, that is, in 80 years and the next few years, the automobile consumption capacity is indeed very weak, but things are developing, and the development speed of the domestic economy has exceeded everyone's expectations, and even several planning leaders who have changed the opening cannot predict the future.
In the original history, at the end of the 80s, SAIC Volkswagen produced Santana, basically in short supply, in addition to government procurement, the biggest demand is a bunch of enterprises from Hong Kong, Wanwan and some overseas enterprises to invest in China.
If you lay out the domestic layout earlier, maybe you still have the opportunity to grab a little Volkswagen's business, besides, even from the original history, the Yanjing jeep in the 80s is the same as the god car in the eyes of the people, especially when the domestic road conditions are not good, the jeep is very useful. In this life, it is impossible for him to make the mistake of AMC again, even if a Jeep, if it really becomes the representative of the SUV in the hearts of the domestic people, it can also make a lot of money, and at the same time, it can also help the country reduce the loss of foreign exchange for a large number of car purchases, and can cultivate a related part of the industrial chain as soon as possible.
"I see, then I'll contact some Chinese engineers in Detroit." Gu Dehua nodded, and said: "It's just that we have a time plan for investing in the mainland, so I can arrange it?" ”
"Not for the time being, although I want to invest in China, but I prefer that China can take the initiative to find AMC, after all, our reputation is not very big, and if we are too active, we may have a hot face and a cold ass." Chen Zhiwen said with a light smile.
Even if it is an investment in the United States, he basically waits for some officials in the mainland to take the initiative to come to him, he has foreign exchange in his hands, there is no need to take the initiative, people with vision in China will naturally take the initiative to contact him. Only to help his uncle's business, he proposed it himself, and this is also because of his family, he also hopes to use these powerful investments to send his uncle to a higher position.
It's the same with the automotive industry, and he's been paying attention to this news for a long time.
Although it was the end of 1978, the domestic decision to develop the economy wholeheartedly and use foreign capital to develop was a decision that had been made at the beginning of 77 years, but the pace would not be big at one time, so in the early stage, the country still sent a large number of officials and relevant experts to overseas countries to visit some major local large industries.
Automobile is naturally one of them, and the First Ministry of Machinery Industry, which is in charge of automobiles in China, sent experts to visit General Motors of the United States, Toyota of Japan, Mercedes-Benz, BMW, Volkswagen of Germany, Renault Citroen of France, Fiat of Italy and other automobile giants, with the intention of reaching cooperation.
However, except for the initial GM CEO who had intentions, and Volkswagen has not refused, the rest feel that the best model for cooperation with China is to produce it in my own country and then sell it to you.
Although Volkswagen is willing to invest, but the conditions put forward are also very many, more cumbersome, in the original history, from the beginning of 78 contact, to the cooperation to build the factory in 84 years, it took a total of 6 years, more than 60 negotiations to succeed.
If you cooperate with the country, the progress of the negotiations will naturally be reduced a lot, so it is not very urgent now.
"Then if that's the case, we can release a message." Gu Dehua thought for a while and said: "Considering that boss, you are from Hong Kong, we can declare to the outside world that AMC is going to build a branch factory in Asia to facilitate the development of the Asian market. ”
"Yes, I was also going to invest in automotive channel terminals in Southeast Asia, so that they can be matched." Chen Zhiwen nodded and said.
Later, Jardine Matheson had a very large car sales company, which owned terminal retail stores such as automobiles and motorcycles in many Southeast Asian countries, which was a pure capital investment, and after the acquisition of AMC, Chen Zhiwen also had the same plan.
The industry itself can make money, because in these places in Southeast Asia, there is no local automobile industry, foreign cars want to enter, they have to rely on a large number of sales terminals, and at present, the economy of Southeast Asia is also the same as the mainland, just improving, the number of cars is also very low, the future market belongs to the rising period, as long as they will do the sales terminal, do not worry about no business.
The second role is naturally to help their own cars, whether they are imported from the United States or from mainland factories in the future, one can drive American employment, can better stabilize Chen Zhiwen's business in the United States, and the second can drive the domestic foreign exchange to earn foreign exchange, killing three birds with one stone.
Of course, in order to quickly expand and strengthen this kind of industry in Southeast Asia, it is still necessary to cooperate with local giants, such as Guo Henian, or partners introduced by Guo Henian, and appropriate benefit sharing should still be done.
"I think of a person who is a colleague of mine at General Motors, who is said to have a certain relationship with the mainland, and if the news is released to her by chance, it should be able to reach the mainland." Gu Dehua said.
"Well, then give it a try." Chen Zhiwen nodded, and said: "One more thing, my agreement with Li Iacocca also includes some patent purchases, you discuss it with Hughes, see what is needed, make a list, and now Chrysler begs us, there will be no such store in this village after this." ”
PS: Today's chapter is this.,Part-time code words plus something at home.,It's a little too busy.。
(End of chapter)