337 Progress of co-operation in the automotive business in the Mainland
On February 1, a week before the Chinese New Year, Gu Dehua, the vice president of AMC, came to Hong Kong.
"Chen Sheng, I was contacted by a friend of mine more than a month ago, and I have had several conversations with their people, and they are currently very interested in introducing AMC models." After coming to Chen Zhiwen's office in the Galaxy Building, Gu Dehua reported.
"This is very good, continue to talk, technology, cost, patents, quality, your professional team is responsible for the maximum profit, but there is no need to be too extreme, at least to ensure that there will be no losses in the mainland, especially in foreign exchange." After listening to it, Chen Zhiwen said.
In fact, there is nothing unexpected about this, as expected, the domestic current cooperation with overseas industrial giants, the intention is particularly strong, it is really the current domestic industrial level is too far from foreign countries, it is too difficult to chase, even if the mainland government pays money, it can only participate in some of the most basic heavy industry base project investment, such as steel, basic chemicals, petroleum refining, fertilizer, etc., and there are thousands of other projects, you can only rely on the market.
At the same time, because of domestic demand, if the country can build a car, the foreign exchange will save a lot, and if it can be exported, it will be more profitable.
It's just that the current auto giants except Volkswagen are disdainful of the mainland market, which gives AMC a chance, although AMC is not as good as those giant companies, but it has survived in the American market for decades, at least the technology and quality have been recognized by the American market.
However, the best way to cooperate is always a win-win situation, only if both parties can make long-term profits, that is the basis for long-term cooperation, so that everyone's benefits will be higher, and on this basis, we will strive to get a little more benefits.
The auto giants of the 80s, except for Volkswagen, were too greedy, relying on their own technology, eager to earn all the domestic foreign exchange, and in the end all of them were not negotiated, and the success of Volkswagen proved that as long as you take care of your partners, you can get huge profits.
Of course, the current internal struggle among the public is also very strong, and whether or not to cooperate with the country is also vacillating from left to right.
"Okay, that's no problem, in fact, there is overcapacity on AMC's side, if you cooperate with China, some old production lines can also be sent to China for production, and you can get the mainland market, and you can also make money." Gu Dehua said.
"So have you negotiated what models are you going to introduce?" Chen Zhiwen asked.
Gu Dehua replied: "The mainland team means to introduce the Jeep CJ series, which is our current flagship model, this car has very good off-road ability, is the favorite of many off-road people, I probably know some of the domestic road conditions, it is quite suitable."
However, they have a condition, Yanjing Automobile Factory, itself also has a jeep called BJ212, they hope that we can provide technical help, to improve the technology of this car, but this will usher in a problem, if we improve its technology, then the CJ series is estimated to be difficult to sell in China. ”
"Can we merge as a whole and put this BJ212 within the joint venture?" Chen Zhiwen asked.
"It's been discussed, but they haven't replied yet." Gu Dehua said.
"Well, I will go to Yanjing after the year, and I will go to the relevant departments of Yanjing City to discuss these things involving big investment." Chen Zhiwen nodded and said.
He doesn't know much about technology, but he still has to take charge of things involving investment, and tens of millions of dollars is nothing to him, but for AMC, it's a lot of money.
"There is another thing, the mainland team proposed to cooperate with our R&D department to develop new models in China, and the internal opposition of AMC is quite strong, boss, what do you think?" Gu Dehua asked again.
From the perspective of his own company, this matter must not be agreed, but it is difficult to say the attitude of his boss.
"If they are developed together, will the patents of the developed models belong to the joint venture company?" Chen Zhiwen asked.
"Yes, that's the logic, so the Yankees at AMC don't agree." Gu Dehua said.
"It's right not to agree, the current domestic R&D capacity is basically none, this cooperation, in fact, is mainly due to our efforts, patent sharing is too much of a loss, and according to the joint venture method in the mainland, they still account for the main shares." Chen Zhiwen nodded and said: "Cooperation is still to cooperate, not to change the way, let me think about it." ”
The introduction of foreign-funded car companies, in addition to wanting to increase the domestic industrial capacity, the most desired is naturally a variety of technologies and research and development capabilities, etc., this is a norm, from the perspective of any country that wants to develop industry, it is normal.
There are also a lot of talents in the mainland, many of them are lacking in the world, to help the country increase its research and development capabilities, which is naturally no problem, and they will also have benefits in this process, but the patent rights of the models developed by themselves belong to the joint venture company, and the mainland side dominates, which is definitely not good.
Unless one day, the country has enough capacity and has to rely on it, then we can talk about such cooperation.
"There are some other controversies, but the problems are not very big, it takes a little time to negotiate, I have recorded them in this book, boss, you can take a look at it if you have time." After Gu Dehua finished speaking, he handed over a notebook.
"Okay, I've worked hard to take care of you, so you have to pay more attention to this matter." Chen Zhiwen took the notebook and probably flipped through it, it is true that there are some small problems, and there are not many funds involved, or some technical cooperation problems, but as professional managers, they need to deal with these things, because they need to get the maximum benefit for their company, Chen Zhiwen, the boss, only needs to know these things and know the final result.
Moreover, at present, it is only the intention of cooperation, and a large number of real contradictions will probably appear after the two sides decide to cooperate, you know, the public has been talking with the mainland for nearly 6 years, even if Chen Zhiwen is the boss to promote, but many problems still need to be negotiated before cooperation, otherwise, there will be problems after cooperation, and there will be endless troubles.
"That's what I'm supposed to do." Gu Dehua nodded and said.
"From Chrysler, did you buy the technology you wanted?" Chen Zhiwen put together his notebook and asked, the affairs of the mainland are very important, but Gu Dehua's visit to Hong Kong this time is not only to report on the cooperation of the mainland, but also the situation on the AMC side of the United States, he needs to know something.
He has known AMC's car sales and financial data for a long time, and some internal things will also be reported by fax, but before the advent of Internet mailbox technology, these things are very inefficient. Therefore, it is best to have someone to report specifically.
"We applied Chrysler for the purchase of 5,000 different patents, and they only agreed to 2,800, most of which are ordinary patents, and a few are useful and can also help us somewhat, especially the chassis." Gu Dehua said.
"That's okay, when it comes to engine gearboxes, even if they sell them, it's unlikely to be very important, which is normal, if it weren't for Chrysler's tight funds now, it is estimated that it would not be possible to buy 50 patents." Chen Zhiwen said with a light smile.
"It's the same, if we want to develop, we still have to rely on ourselves." "We've interviewed a lot of teams in Europe involved in turbocharging technology, and some of them have already agreed to work in the U.S. to join AMC, and I think in a few months, we can start research and development in earnest," Gu said. ”
"Okay, in terms of technology, you can guarantee that I will come to the market." Chen Zhiwen nodded and said: "When you talk to Chrysler, I will take over Chrysler's 330 car dealerships, and I have also started to lay out in Malaysia in the Middle East and Southeast Asia, but it will take at least a few years for this area to be effective." ”
"It's already an unexpected joy to be able to open up overseas markets, we have actually started to cooperate with Costco, 73 Costco have our cars on the door, just last month, more than 2,000 cars were sold from this channel, the data is very pleasantly surprised." Gu Dehua said with a smile that AMC's monthly sales are about 350,000 yuan, which can be 5-8% more, which is already a very amazing increase, which is still the case that Costco is not enough and has not increased publicity, if it gets 330 sales stores and some overseas markets in the future, AMC's sales will increase on a large scale.
The higher the sales, the lower the cost, and then you can reduce the price and promote it, and get a larger market, the stronger the stronger, which is the truth of this market.
"The good news for you is that Costco has plans for a massive expansion in the coming years, and it is possible to double the number of stores." Chen Zhiwen smiled and said. Mastering the terminal sales channels, and then using them to promote their own products, is really fragrant, in fact, this logic is a bit like the Internet, supermarkets, in fact, it is the flow of people, but unfortunately Costco's business model is membership, if it is Wal-Mart, the effect will be more amazing.
"That couldn't be better." Gu Dehua smiled and said that when the boss of his company has a lot of resources in other aspects and is not short of funds, they are professional managers who live a very comfortable life, but the disadvantage is that they can't reflect their abilities.
"Let's do it first, Lao Gu, you can play in Hong Kong for a few days first, and stay at the Hilton Hotel, which is my hotel, and you will go back before the New Year, and the ticket will be set first." Chen Zhiwen said with a smile.
"Okay, thank you boss." Gu Dehua said politely.
(End of chapter)