"The car's central control system? We can do it, it's not difficult, the real problem is that there has to be some technology that can attract automotive OEMs, otherwise, we can't compete with suppliers who have a stable supply. Lei Shengli said.

"yes, so we need to be more attractive as well." Chen Zhiwen said: "For example, the current liquid crystal technology has been able to make palm-sized liquid crystals, if in a few years, the liquid crystal technology is more mature, can make larger liquid crystals, so such liquid crystals, can it be placed on the car central control or dashboard?"

In this way, the LCD screen can display a lot of things, such as speed, temperature inside and outside the car, car fault alarm, gasoline amount, and can even replace many existing mechanical display mechanisms, more exaggerated, if the memory technology is high enough, we can also put the map in, with the development of semiconductors, this field, the development potential will be very large. ”

"LCD screen? It's a bit incredible, we have an LCD screen in the United States, and I drive every day, but I've never thought about it. Lei Shengli said with some surprise, even Zhou Jiayang on the side felt that the boss's words suddenly made him feel that even the car had a lot of room for improvement.

"The LCD screen is just a carrier, the real core is the integrated circuit and software behind it, how to integrate these together, it requires deep research, and then you can also do research and development in this direction." Chen Zhiwen said.

The use of LCD screens in automobiles first appeared at the end of the 80s, and began to be widely used by various automobile factories in the 90s, but this does not include the domestic environment, in the environment at that time, domestic fuel vehicles have been several generations behind foreign technology.

Now it is the early 80s, and it will take a few years for LCD technology to be able to get on the car, however, this is not that such an LCD screen cannot be built, but the cost is too high, so it is no problem to find such a screen, and at the same time, it will take several years to develop such a central control, which is also in line with the iteration time of LCD technology.

The research and development of the automotive industry takes much longer than that of consumer electronics, and even if it is researched, it still needs to pass various extreme performance tests, and then it needs to be tested synchronously according to the new car research and development of the automobile factory.

"The research and development of this body electronic parts control system, the technical problems can be solved, but the automotive industry, the automobile factory is to control everything, the general logic is that the automobile factory out of the design order, and then other parts companies to implement, we try to upgrade the air conditioner, how is it also parts, but the central control system, but involves a lot of other companies' parts, which requires the cooperation of the automobile factory." Lei Shengli said.

"So we have AMC, as long as you develop it, AMC will cooperate, and this is also an opportunity for AMC." Chen Zhiwen said with a light smile.

Research and development of new technology, the most difficult step, even if you persuade a car factory to use your new gadgets, this is a bit difficult for many innovative parts companies, but they have AMC, and may acquire some European car companies in the future.

Anyway, in terms of direction, there is no problem of correct direction and wrong direction in the research and development of LCD central control screen and dashboard, the only problem is quality and technology. So it's also an opportunity for AMC.

In terms of traditional technology, Chen Zhiwen asked AMC to focus on the research and development of turbocharging technology, and strive to have the ability to make achievements in this field, so that not only will their cars be fuel-efficient and powerful, and can barely compete with Japanese cars in dislocation, but also rely on this technology to sell turbines or related patents to other companies.

However, there are many technologies in automobiles, and relying on a turbine technology may not be able to completely gain a foothold, so the gradual electrification is another opportunity for AMC.

Although they are all enjoyable configurations, but in areas with good economy, many modern car users eat this set, in the case of everyone's other technologies are similar, if the comfort is done, the market is as big, such as the "ideal car" after a few decades, people do not engage in any high-tech, that is, to do intelligence, improve the comfort to the extreme, the same sales are hot, after 2024, gradually begin to hang the BBA high-end market, because in essence, BBA's technology does not have to be much stronger than General Toyota, It's just because the product is positioned as a high-end.

This point, and the domestic is the opposite, the country only needs to be able to drive, not to mention enjoyment, is to drive the car while creaking, as long as it can not be broken, or the noise is too big, otherwise there will be no problems, and if it is placed in Europe, America, Japan and other regions, the car can be complained about a little abnormal noise.

Therefore, in the future research of automotive technology, the domestic is the pursuit of practicality, the foreign is the pursuit of comfort, and the future domestic economy is strong, and then the overseas comfort configuration will be introduced.

"That's also very good, with the cooperation of a car factory, it is much easier for us to study various technologies." Lei Shengli nodded and said.

"In addition to the enjoyment configuration, there are some safety electronic technologies, Midea can also try to develop, but this is very difficult, I suggest starting with simple technology, such as the most basic and practical reversing radar technology, that is, we can install a radar sensor at the rear of the car, when reversing, the radar can sense that there are people within a certain range behind, or there are objects, then you can alarm in the center console, how about this?" Chen Zhiwen said with a smile again.

As a traverser, he has seen a very ordinary car function in later generations, which may be a groundbreaking function in this era, which can be regarded as a current advantage, and it is unlikely that he will be able to achieve anything in the traditional three major fields, but in these places, everyone does not have it, so he will have a chance.

"It shouldn't be very useful, right? We reversed and basically looked in the rearview mirror and it was enough. Zhou Jiayang said.

"That's because you are all old drivers, many novice drivers are very cautious, reversing is also very difficult, besides, even if you are an old driver, you can guarantee that you can see everything, the car has a dead end, who can guarantee that they will not reverse and hit something in their life? There is an electronic function monitoring, at least there is a high probability of reducing possible problems, and even, if the radar is advanced enough, it can also accurately measure the distance between the rear of the car and the obstacles behind it, and then tell the driver. Chen Zhiwen said.

"If you look at it this way, there is indeed a large market, but the problem is, we don't have any experience with sensors? In particular, ultrasonic sensors are needed for ranging, so do you need to acquire overseas companies in this area? Lei Shengli asked.

"In this field, they are basically novices, even if they are, they are also those cutting-edge industrial companies, and it is difficult to acquire, however, you can try to cooperate with the country, radar technology, itself is the object of key research in various countries, although their radar is very different from the radar required by the car, but it is always the same thing, we can entrust the domestic expert team to research and development, or research and development together, build a laboratory in a large city in China for research and development, and then try to install it on the car to see." Chen Zhiwen thought for a while and said.

"This is indeed a method, although these technologies are not involved in China, but the principle is the same, let them develop it, it is much simpler than our own research and development." Lei Shengli nodded and said.

"On this point of Hong Kong's population, the industrial base is not good, and we will not be able to do R&D bases in the future, and we still need to rely on talents from the mainland, whether it is home appliances, consumer electronics, or automobile-related technologies, this is the case, try to use domestic talents to develop the technology we need, we just need to control the capital investment and R&D direction." Chen Zhiwen said.

The domestic population of one billion, there are actually a lot of related technical talents, especially many professors in universities, but because the technical foundation is a little worse, but the advantage of quantity, screening, is enough to meet the needs of the United States in several fields, plus a large number of college students will enter the society in the next few years, although most of them will enter the state-owned enterprises or government departments, but in today's era, as long as the foreign exchange is opened, it can still dig a lot of people, not to mention, the deep-sea science and technology university invested by itself has been built.

"Understood." Lei Shengli nodded and said.

"For the time being, there are so many car technologies, but they are all relatively complex, we will at least prepare a large number of R&D teams, and after some of these technologies are successful, we will develop others, after all, our energy is limited." Chen Zhiwen continued.

In the 80s, in fact, the foundation era of the development of various electronic technologies of automobiles, in this decade, many automobile OEMs and large auto parts companies have really studied the basis of many technologies, such as turbocharging technology, body stability system ESP, high-performance automatic transmission, ABS, EDB, navigation, LCD central control, multi-function central control, full-range airbags and air curtains, head-up display, etc.

In this, some fields themselves have the opportunity to enter the market, therefore, Midea needs to invest in these aspects, but any of these technologies from the beginning to maturity, need to invest a lot of money and resources, although Midea is not bad for money, but it is impossible to carry out multi-faceted research and development at the same time, therefore, Chen Zhiwen first chose some of the most likely to break through.

Wait until the team is built, there is a little achievement, research and development has a certain basic ability, and then research and development of more advanced technology, for example, if the reversing radar is successfully developed, then you can try the front vehicle radar according to this foundation, and march into the field of active safety.

However, there are also some that he is unlikely to interfere with, such as the body stability system ESP, of course, he knows how lucrative this technology will be in the future, almost all cars in the world need this system, and Bosch even charges according to the percentage of the car price. It's just that this system, although Bosch has not yet launched, but Chen Zhiwen already knows that they are already developing it, and it is impossible for him to keep up, besides, this kind of technology cannot succeed without a large number of research and development foundations, a large number of professional high-tech talent teams, and sufficient development experience, and Midea does not have such conditions at all.

"Okay, then I, like Hutchison, will directly set up a large-scale automotive research laboratory in Yanjing City, and hire all kinds of high-tech talents from the mainland and overseas talents, and the joint venture between AMC and China is also in Yanjing, which is also much more convenient to cooperate." Lei Shengli nodded and said.

"It's okay in Yanjing, but it's also needed in other places, such as Shanghai, where there are also a lot of talents, and they have to be utilized, and in the future, the budget I give to Midea, our research in automotive electronic components, will exceed hundreds of millions of dollars every year, as long as you can come up with better results, I can invest more money." Chen Zhiwen said again.

Now the United States, in the electronic consumer market, has gained a very solid position, just the game market, a year is estimated to have a net profit of not less than 1 billion US dollars, the original history of Atari is almost this value, and now the United States, the achievement is higher, the future when the personal computer begins to explode, then the computer game market and the computer software market will have rich returns, not to mention, he also has the opportunity to invest in the future technology giants of the United States, these giants, to the 90s, Which one is based on tens of billions or even hundreds of billions of dollars as the market capitalization unit.

When the electronic product market has been successful, a normal company should not be satisfied with the existing success, to enter new areas, it is also necessary, such as the later generations of Apple, after the success of the mobile phone market, also want to enter the field of electric vehicles, however, pedantic thinking, led to a complete failure, if in 2013, Apple invested in its own factory, rather than blindly trying to copy the model of mobile phone OEM, then after 20 years, maybe the global car market, Apple may also have a slight chance.

To make a car, is Chen Zhiwen's goal, but only rely on AMC or the future acquisition of some other brands, that is not able to do anything at all, at most can take advantage of the prophet opportunity and a large amount of money, to improve a little, want to really grow in the field of automobiles, it is necessary to deepen the technology, after more than ten years or even decades of research and development, so that their own company's cars, in many aspects can compete with big brands, so that it can be regarded as a real success.

The long-term income in the field of electronics can just become the capital of research and development in the automotive field, and the country can provide a large number of talents, as well as the market that can continue to try, and as long as the first few steps are successful, it is only in the auto parts industry, you can get returns, so that the whole business itself can form a cycle, and finally feed the terminal automobile market.

(End of chapter)