"Chen Sheng, there is one more thing, the Hong Kong government is about to start the first auction after the economic crisis, according to my news, many real estate companies are not ready to participate, do we need to go?" Zhou Jiayang asked again.

"What do you think?" Chen Zhiwen did not answer, but asked rhetorically.

"I think we should participate, this is the first large-scale land auction of the Hong Kong government after the outbreak of the economic crisis, in order to save market confidence, the Hong Kong government has come up with a lot of high-quality land, there are Admiralty on Hong Kong Island, there are also Tsim Sha Tsui and some residential land in Kowloon with a large area, if it was two years ago, it is estimated that Hongkong Land, Cheung Kong Industrial, Swire Properties and other companies will rush to compete, and now they have stopped, we want to get these land, it is very easy." Zhou Jiayang analyzed:

"The only problem is that according to the previous economic laws, the real estate market will be sluggish for at least a year or two, and we are now buying too early, and we may lose money in half a year or a year, but considering that the location of many plots is very good, we may not be able to buy it when the real estate price falls again, and when many people are ready to buy the bottom."

"The analysis is very right, the Hong Kong government's auction, we naturally want to go, but it is not really any land, at the beginning of this real estate crisis, just pick those high-quality locations to start, the general location, let it go, as long as there is money, you can buy it at any time." Chen Zhiwen nodded and said.

Not to mention that the real estate crisis has just begun, that is, when the house price was the highest in 81 years, if a super building in Central chooses to sell, Chen Zhiwen will not hesitate to take it down, one is because Central, as the core of Hong Kong's economy, has a strong ability to resist risks, even if it is now a real estate crisis where the average house price in Hong Kong has fallen by half, the average price in Central has fallen by two or three percent, and the core area of Central has even just dropped by one or two percent, or just no, because the crisis has just begun, and no one has made a move.

Of course, the housing prices in Central are so strong, and the owners who hold the Central property insist on not selling, the location is here, even if these owners encounter financial difficulties, they will find a way to raise money from other places, and will not sell the Central property until the last resort, once the time is long, or the crisis worsens, then they begin to sell in batches, and the housing prices in Central will naturally fall, but at that time, other places will not fall even more.

The second is naturally Chen Zhiwen, as a traverser, knows that the future of Hong Kong's housing prices, the high level of 81 years, in fact, will be re-leveled in about 86 years, and in the next ten years, it can rise five or six times, and even wait until the future house prices rise sharply, and the rent will also rise sharply, regardless of the monetary value, the rent in the next few years may be able to buy the once "high-priced" building.

This is also the most attractive part of the Hong Kong real estate market, except for the imminent outbreak of the electronics industry and the Internet industry, there is no other industry comparable to the Hong Kong real estate industry, even the giants of the traditional automotive industry.

However, when it comes to influence, Hong Kong is very different from the auto giants.

"Okay, then I will follow this line of thought in the future, and if I come across a very high-quality land that costs a lot of money, I will inform Chen Sheng again." Zhou Jiayang said.

"Okay, no problem, you can just look at some small projects." Chen Zhiwen nodded, he has begun to delegate power appropriately, otherwise it would be too tiring for him to confirm the auction and purchase of tens of millions of land one by one, and it will be agreed by his direct subordinates plus the headquarters office, and some medium-sized investment matters can be decided.

Both of these parties are their own chosen people, and they have been by their side for a while, and they have a good understanding of their own requirements, and this kind of thing can basically be done very differently, even if they miss or buy more, they will also be reminded when they approve the quarterly results in the future, so that they will also change moderately.

"There is another problem, the Hong Kong government, for the auction of land, there are development requirements, we buy, we need to develop according to the time, is not long-term tun, if the real estate market does not recover for a long time, this will be a lot of pressure for us." Zhou Jiayang said again.

"Try to negotiate with the Hong Kong government to see if we can develop it later, if it really doesn't work, then do it according to the contract, build up the office building, we can hold it ourselves, residential buildings, if the market is not good when it is pre-sold, then we sell within our own group, and attract employees to buy houses with certain discounts and loan concessions, so that we can recover funds, and those employees who are willing to buy houses can also be regarded as receiving benefits." Chen Zhiwen thought for a while and said.

A few years ago, in fact, several of his companies had internal benefits for internal employees to provide partial down payments or loans, but only for a small number of excellent people, and then after 79 years, Hong Kong's housing prices were about to peak, Chen Zhiwen canceled all the support to prevent employees from working hard for a lifetime of money from being taken away by the real estate crisis, it is true that they will earn more in another ten years, but he is not sure whether some people's mentality can still persist until ten years later.

And now, the price of land and housing prices have plummeted completely, if you get some residential development land, build some residences, when the market is not willing to buy, to your own internal employees, is a win-win choice, because from 85-97 years, housing prices can rise tenfold, this growth ratio, bring a sharp increase in wealth, the world is also very rare, in this way, even if the future of the United States manufacturing base transfer, then these employees who follow themselves can be regarded as a guarantee.

But if some employees decide that the market is bad and don't believe in the future of Hong Kong, then there is no way.

"This is a good way, our group has almost 100,000 people, and even a small part of these people buy a house, and our internal capital flow can be turned." Zhou Jiayang nodded and said.

"In that case, in the auction of the Hong Kong government, we will try to win good land, commercial and industrial buildings will be built for self-sustaining, and residential buildings will be sold internally plus externally, and we don't need to increase our own land bank for the purpose of making money in the last two years." Chen Zhiwen said.

"Okay, Mr. Chen." Zhou Jiayang received an affirmative answer, immediately agreed, and then asked: "The land that is not auctioned, do we need to buy it in the market from now on?" ”

"It's about the same situation, the same logic, the location is rare, start directly, don't think about whether it will fall a little bit in the future, otherwise you will miss it completely, and the residential land acquired in the market can be held by yourself for a long time, which is stronger than the official auction." Chen Zhiwen said after thinking for a moment.

"In fact, the best way to acquire a large amount of land in the market is to directly acquire a company that holds a lot of properties, but the current economic crisis has just begun, and many companies can hold on for a while, and I estimate that by next year, we will have a lot of opportunities." Zhou Jiayang said.

"It's almost, but there is no need for ordinary small companies to start, with our current size, we have to spend energy to arrange for small fish and shrimp to take back, it's not worth it." Chen Zhiwen said again.

"Yes, I think so too, recently I have arranged for someone to investigate the debt situation of the top 100 real estate companies in Hong Kong, and with this data, I can first judge which real estate companies will have problems first." Zhou Jiayang said with a smile.

"This is naturally the first land, but with the scale of Hongkong, it can still hold on for a long time." Chen Zhiwen said with a light smile that because Hongkong Electric was acquired by himself in advance, Hongkong Land had one less big goal to spend money than in history, but Chen Zhiwen guided the Hong Kong government to bid for the land king in advance, which cost Hongkong Land nearly 3 billion Hong Kong dollars more, which is about the same as 35% of the stock value of Hongkong Electric.

In other respects, Hongkong Land, as in its previous history, invested heavily in various real estate projects before the real estate crisis, and the scale of debt can be said to be less than the previous history.

"Hongkong Land's share price has also fallen to more than 10 billion Hong Kong dollars, Chen Sheng, do we need to start re-acquiring now?" Zhou Jiayang asked again.

As early as after the acquisition of Hutchison, Chen Zhiwen ordered the acquisition of Hongkong Land's shares, but when it came to the forced acquisition of Wharf, it stopped, which was also for the smooth acquisition of Wharf, and after Wharf arrived, it did not continue, because Hongkong Land became very cautious at that time, and Hongkong Land's stock price was already very high, and it was not cost-effective to be found if it was acquired in large quantities.

Today, it has been silent for almost 3 years, and there is no trace of the transactions in the market for a long time, so this time is a good time to start.

"How many shares do we have in Hongkong Land?" Chen Zhiwen asked again.

"That's a 13 percent difference." Zhou Jiayang replied: "Originally, we had close to 20%, but Yizhi mutual control diluted the stocks of the entire market, and our equity also fell. ”

After Wharf, in order to prevent the large Chinese-funded group from falling into action, Jardine Matheson and Hongkong Land privately increased shares to each other, so that Jardine Matheson and Hongkong Land each held 30%+ shares of the other party, so that the holding ratio of other shareholders was all diluted, and according to the Hong Kong government's 35% trigger takeover offer regulations, Jardine Land has been as stable as Mount Tai, which is also the fundamental reason why Hongkong Land dared to expand desperately in the future.

"Then continue to acquire, not only Land, Jardine Matheson also gave me the acquisition, the time is still early, just during this time the stock price is at a low level, our acquisition, as long as it is well controlled, can do two or three times the previous speed, and it may not be able to arouse suspicion." Chen Zhiwen nodded and said, "If the funds are not enough, I will mobilize them from other places, and you can start with peace of mind." ”

"Okay, then I'll start tomorrow." Zhou Jiayang said.

"In addition, almost 15% is enough to acquire all the shares of the Real Estate Five Tigers for investment purposes." Chen Zhiwen said again.

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(End of chapter)