A company's R&D capabilities are limited by factors such as the total population, total number of talents, and educational environment in the region, and Hong Kong, as a city with a population of only 5 million, is currently moving from real to virtual and real estate financialization, and talents in electronics and IT are naturally far from enough.

To solve this problem, there can be two ways, the first is to attract overseas talents to Hong Kong, over the years, the United States has been poaching people from Japan, Wanwan, but although the United States is not bad money, but the number of people needed for research and development is also very large, the same level of large companies are tens of thousands of people, obviously only by poaching people from overseas is difficult to meet this demand, most people are still reluctant to leave their hometowns, including the mainland, although there are some talents, but the total number is not enough, even with deep-sea universities, It will take a few years for talent to be created in batches, and it will not be effective until the end of the 80s at the earliest.

The second natural thing is to build various R&D centers around the world, recruit various talents locally, and serve the headquarters.

In the short term, the second model is more realistic, Midea has already set up relevant laboratories in the United States, but in the context of the rapid development of personal computers and chips, the general scientific and technological talents have been poached by these large companies, even if the treatment given by Midea is not lower than IBM, Apple, but the attraction is still not enough.

And now that Atari has gone bankrupt, a large number of game talents have suddenly lost their jobs, and they have absorbed it to make up for their shortcomings, and the recruitment cost can be reduced a lot.

The most important thing is that these talents cannot fall into the hands of competitors, especially some American game companies or even Japanese companies, or these people cannot find suitable positions, they may start their own businesses, and no one knows whether among the hundreds of R&D talents at Atari will develop a work comparable to "Mario".

History has changed, no one knows what the future will be, Chen Zhiwen just tries to avoid a situation that is unfavorable to himself, the field of games, even if it is a garage, once a popular game is developed, it will immediately be able to press other giant companies, the characteristics of the technology industry are like this, otherwise, it will not attract so many people to start a business.

This is still a little different from the computer.

"Okay, I'm going to focus on some of the technical guys at Atari and the likes of product managers." Lei Shengli nodded and said.

Chen Zhiwen said: "Now that Atari is bankrupt, the entire game market is basically our monopoly, but this model is still not stable, the first is our game development speed, can not keep up with the needs of users, there are tens of millions of users, everyone's hobbies are different, whether it is [tank battle] or even the [Mario] we are developing, there will always be many people who don't like it, but we can't meet so many different hobbies."

And secondly, when our game category is not large enough and not wide enough, it is unlikely to attract this part of the population to buy our game consoles, making less money is secondary, but this market is easy to cultivate other competitors. ”

"Chen Sheng, you mean that we are going to open up our console platform to other game companies?" Lei Shengli quickly understood what the boss meant.

"What do you think are the problems?" Chen Zhiwen asked.

"Theoretically, it's not a big problem, but in fact, it's difficult for us to control the quality of other games on the market, Atari's problem this time, although it was directly caused by itself, but the essence is because the Atari game console platform was opened very early, and the market is full of all kinds of garbage games, many people also believe that Atari's own games must be of guaranteed quality, and the reputation of [ET Alien] is very attractive, the greater the expectations, the greater the disappointment, which eventually led to the current situation of being forced to go bankrupt." Lei Shengli thought for a while and said.

Atari, before becoming famous earlier than Midea, although it did not gain an advantage in the face of strong competition from Midea, it still won a part of the home game console market, and its open policy led to a lot of its game types, relying on these, it can compete with Midea.

Such a company, the financial resources are still sufficient, although this time the game failed to lose a lot, and it was no problem to break the bones, but no matter what, it would not go bankrupt at once.

The most fundamental reason is that the quality of the game on the market cannot be controlled for a long time, resulting in deep complaints from players, and in the end, this [ET Alien] big return is just the last straw that crushes the camel.

"Atari's experience is indeed worthy of our attention, a local American company, plus there are many large American conglomerates behind it, but it still can't cope with so many third-party garbage games, so we need to have a strict control system while accepting third-party games, even if it is a third-party game, it also needs to go through our sales channels, and everything needs to be controlled in our hands." Chen Zhiwen nodded and said.

Atari is not a fool, a long time ago, when the first batch of garbage games appeared, he noticed that something was wrong, and tried to find a way to restrict these garbage games, and even took some game production companies to court, but it was too late, even if Atari won the lawsuit, it only stopped one company from doing so, and the others, or thousands, many companies are not headquartered in the United States, or don't know where they are? Nor could Atari sue one by one, or go to a cross-border lawsuit.

When they don't have a special identification chip installed in their game console, it is useless to do anything behind it.

"In other words, we give identification chips to all third-party game cards, and then we have to give us the finished product first, and then we sell it to the global market?" Lei Shengli understood.

Midea's game console,At the very beginning, there was an identification chip,Only recognize its own game card,And the card slot design is different from other games,All are protected by the patent application,Even if people with technical ability modify it appropriately,Can't bypass the chip level。

Of course, this is not insurmountable, as long as someone ignores the law, the identification chip can also be bypassed, but the cost of doing so is not low, it must be made to a sufficient scale to make a profit, and once it becomes a scale, it is easy to be discovered, and small-scale operation, it is not cost-effective, and it will not have a great impact on the United States.

In the past few years, only Midea game cards can be played on Midea game consoles.

This model, in fact, Atari also wants to learn, but there is nothing to be done, not at the technical level, but the market does not allow it, and only Midea, with several popular games, can attract a large number of buyers and customers, can be so strong.

However, as the boss said, this model is fine at the beginning, but after the scale is large, it is to limit itself.

"Think a little wider, we have a perfect production capacity of game electronic products, and we can directly OEM the production of various game cards, so that in addition to game playability, quality can also be well controlled." Chen Zhiwen smiled and said: "And for third-party game companies, the scale is generally not very large, many are even the same as Apple a few years ago, they are all companies in the garage, and it is already very difficult for them to develop games, let alone try to produce, even if they find OEM by themselves, it is difficult for us to come forward to solve this trouble, and they can design games with peace of mind." ”

"Good idea, so that the difficulty of starting a business is much lower." Lei Shengli said in surprise.

"It can be regarded as maximizing the use of resources, in the future, what we need is not to continue to launch popular games, but to stabilize our hardware position in the home game console market, which requires a large number of high-quality, non-high-quality, niche games to fill all kinds of gaps, what we have to do is to give game developers a certain convenience, so that they only need to create games with peace of mind, and even if they don't have money, as long as they have the ability, we can invest some money, as long as we stabilize the hardware market, then in the field of home game consoles, We're also semi-monopolies. Chen Zhiwen paused, and then said: "Of course, we also have to develop new games ourselves, and it is naturally better to develop them ourselves!" ”

In Chen Zhiwen's memory, there are still some classic games, but now that the chip industry has developed significantly, plus a large number of users have become accustomed to interesting and complex games, and the requirements for games are getting higher and higher.

Moreover, in the original history, even if the top 10 games combined, they only accounted for a part of the entire game market, and the rankings from 11th to 100 and beyond, the total ranking was definitely higher than the top 10. After all, game cards are not like cars or mobile phones, they have strong exclusivity, and many people have the money to buy many sets.

What Midea needs to do now is to use countless third parties to develop games for itself and complete the first game platform in the history of the world.

Maybe in the future, this platform will be challenged by computer shocks or other companies, but that will be a long time later, and I will eat this market first.

"So, how do you share the profits?" Lei Shengli asked.

"Seventy-three points, my thoughts are two situations!" Chen Zhiwen said: "If the game company signs an exclusive licensing agreement with us, that is, its games are only used on our game consoles, then 7% of the profits will be given to their developers, and we only need 30%, and various marketing expenses and OEM costs will be calculated separately, which are two things."

The second is that there is no exclusive authorization, our platform is only one of the alternative platforms for the other party's game, in this case, we want 7 percent of the profit, give the other party 3 percent, marketing or OEM costs are still the same! ”

PS: There is one more at night, ask for a monthly pass

(End of chapter)