398 TVB's ambitious expansion plans
"Okay, I'll look into the resources." Zhou Jiayang nodded and agreed, the rental cost of satellites is naturally expensive for ordinary TV stations, but for his own group, it is nothing, as long as the boss agrees, it is no problem to launch a satellite. It just depends on whether it is cost-effective, and his boss's retail company in the United States has launched one.
"Let Liang Shuyi, the general manager of TVB, come to me in the afternoon, there are some things I need to know." Chen Zhiwen said again.
"No problem, I'll let her know right away." Zhou Jiayang agreed.
……
The order of the big boss is naturally the most important thing in the group, and Liang Shuyi immediately put down everything after being notified and came to Chen Zhiwen.
"Hello Chen Sheng." Liang Shuyi said politely. Although TVB is the largest TV station in Hong Kong, it is only one of the second-tier enterprises in the entire group, and the persons in charge of them can usually meet the boss at the annual meeting, and rarely meet with the big boss alone.
However, I often receive some opinions from the boss through Hutchison, which has nothing to do with business, but some programs of the TV station, some requirements, and even more funds for the filming of TV dramas, maybe this is the boss's separate needs, after all, no matter how rich you are, you may also like to watch TV series, and when you are bored on weekdays, you can rely on these to pass the time.
It is also for this reason that TVB has had a lot of TV dramas in recent years, far more than before, all kinds of original martial arts dramas, ancient costume crimes, modern crimes, and police and gangster films are very good, and at the same time, whether it is a screenwriter or an actor, they are also required by the boss to give higher income and benefits than before. Of course, under Run Run Shaw's management, these people's incomes were indeed low.
"Sit down!" Chen Zhiwen waved his hand and said: "Recently, I heard that TVB has a very strong fight with Jiayi and Li. ”
The emergence of Chen Zhiwen has changed a lot of history, especially in Hong Kong, except for the economic crisis, which is a major event in the historical cycle, many others are no longer the same.
For example, in the field of Hong Kong's television station, in the original history, Jiayi TV station only survived for three years, and the essential reason for its collapse was because the Hong Kong government had a requirement for this TV station to broadcast educational channels in prime time, which was naturally fatal to a TV station.
However, the reason for the direct collapse of Jiayi TV Station was that Liang Shuyi, who jumped from TVB, adopted a very radical model and filmed various TV dramas on a large scale, which eventually led to the rupture of Jiayi TV's capital chain.
And now, with the support of Chen Zhiwen, TVB has enough funds to carry out all kinds of shooting, which is a completely different style from the previous Shaw era, so Liang Shuyi naturally did not leave, and used her ability to shoot a lot of good TV series for TVB.
However, it is a good thing for Jiayi TV, although it has been crushed by wireless in various ways, but in the case of low cost and the pursuit of rapid development, Jiayi TV is still alive today, but it has no sense of existence.
However, Li's TV station, which received investment from Jardine Matheson two years ago, may not be short of money now, and has also begun to fight wits with wireless.
"Chen Sheng, although Hong Kong is not big, there are only two or three TV stations, and the TV series we shoot at the same time cannot occupy the time of all users, at most compete for prime-time ratings." Liang Shuyi said. Although several TV stations have competition, everyone is not stupid, and they are not able to provide content for users every day, so most of them are also competing at staggered times, at least when the blockbuster premieres, it will definitely not be hard-hitting.
"It doesn't matter, the bigger the competition, the better, and there is no vitality without competition." Chen Zhiwen said indifferently.
Jardine Matheson will invest in Li, probably because of the reason why he forcibly acquired Wharf, which made Niu Bijian and others very unhappy, but Chen Zhiwen's core industry, Jardine Matheson is not able to compete, and finally chose a few small industries to play.
And Li, who has funds, has also filmed a lot of good-quality TV series and programs in the past two years, which has also benefited the Hong Kong people, including Chen Zhiwen and his family.
This is meaningful healthy competition, which was the case in the 90s in the original history, when the Asian TV station [Li's back] had a huge wealth in South Asia behind it, and there were many classic TVs, such as "I Have a Date with a Zombie" series, also because of competition, TVB's various classics are also endless, and in the 21st century, after ATV is gone, TVB's innovation ability has been greatly reduced.
"Li's TV station has recently carried out a financing, and there should be no shortage of funds in hand, I heard that they are also preparing to go public, but they encountered an economic crisis, and even Jiayi has received a capital increase from the shareholders behind it." Liang Shuyi said again.
"Don't care too much about Jiayi or Li, they are competitors, but it is also because of their existence that TVB can shoot more classic TV series, which is also the basis for us to expand to Southeast Asia in the future!" Chen Zhiwen said.
"What does Chen Sheng mean by overseas authorization of TV dramas? We've just started trying this area, and so far there are still some achievements. Liang Shuyi replied.
"Yes and no, it's very good to sell overseas rights to TV dramas, but in this way, we will always eat a small profit, even if we can make a hit TV series, it will be difficult to have an advantage in terms of channels, so I am ready to lease a satellite signal, and then launch our TVB channel to the whole of Southeast Asia." Chen Zhiwen said.
Hong Kong's TV dramas and films, in the original history, were also large-scale overseas in the 80-90s, especially movies, in the Southeast Asian market, is the only region in the world that can compete with Hollywood movies, many stars in Hong Kong have also become Asian superstars, before the rise of the Korean Wave, the hottest in Asia is the Hong Kong Stream.
"Satellite TV? That's a good idea, but in terms of cost, I'm afraid it's hard to control. Liang Shuyi thought for a moment and said: "Although the satellite TV signal can cover a large area, it is not easy for the Chinese in these areas to develop the habit of watching our TV station, and most of these overseas Chinese do not speak Cantonese. ”
Chen Zhiwen said: "How to get more overseas users, this does not need to worry now, I will provide a certain amount of funds and resources, I also know some local influential Chinese in Southeast Asia, give them some benefits, they will cooperate with us, but how to promote efficiently, it is your business, you need to prepare early, as for the language problem, you can't let customers learn Cantonese, then launch a Mandarin channel, so maybe there is a chance to enter the mainland market in the future!" ”
"It's a bit difficult to get all the actors to learn Mandarin, and the most efficient way is to find people directly and convert various programs, advertisements, TV dramas, etc. into Mandarin. Liang Shuyi said.
"You can do it yourself, just how convenient it is." Chen Zhiwen nodded and said, in Hong Kong now, Cantonese is still the mainstream, and there are very few people who can speak Mandarin.
Even after a few decades, Cantonese is still the mainstream group, and among Hong Kong stars, only those who need to explore the mainland market will learn it, otherwise, Zha Zahui and Cai Shaofen are representatives.
"There are a lot of Southeast Asian countries, and the culture of each place is different, and the hobbies may be different, even if they are Chinese, they may change, and if they push satellite signals, I also need to make different preparations according to different places." Liang Shuyi continued.
"There is no TV station that can meet the needs of too many people, we can only say that we can try to find a balance, and we are unlikely to do multiple channels, how to operate it, it depends on you, this difficulty is very high, very challenging." Chen Zhiwen smiled and said.
"The more difficult things are, the more I like to do them, my goal in the past was to make TV dramas that can sell well among Chinese people around the world, and now I can add a TV station, it will be even better." Liang Shuyi said with confidence.
"Okay, let's start with Malaysia, where there is a large population and a large number of Chinese, and I also have certain relationship resources over there, which can help us solve a lot of problems." Chen Zhiwen nodded and said.
As far as he knew from the original history, Liang Shuyi is a very capable person, and she also likes to challenge herself very much, jumping from Hong Kong's most powerful wireless to Jiayi, because wireless was already the boss at that time, and there was no challenge and room for improvement for her, so she went to Jiayi.
And the original Jiayi actually caused a lot of pressure on wireless, but Jiayi's TV station itself was deformed, and the capital behind it was unwilling to continue to invest, which led to Liang Shuyi's failure, but then she switched to politics, and she was just as mixed and powerful, which is relatively rare among Hong Kong women.
"Malaysia? Okay, I'm going to arrange for someone to investigate over there! Liang Shuyi nodded and said, she naturally knows that her boss's relationship with Malaysia's richest man Guo Henian is not ordinary, and satellite TV stations are gray areas in many countries and regions.
"In the past, TVB, in fact, didn't mean much to me, after all, it could only be broadcast in Hong Kong, and my main industry, in addition to real estate, other markets were not in Hong Kong, so if you want to get more group support, you must expand in some markets around the world." Chen Zhiwen said again.
In fact, even in the real estate market, Chen Zhiwen does not need TVB, he knows the future trend, whether there is publicity or not, and the impact is not great. In addition, with Hutchison's ability, the intensity of publicity can be very good even if there is no TV station.
When I acquired TVB, I actually wanted to build it into a TV station with a certain influence in the Asian region, but this is different from the electronic products and real estate market, and the success rate is difficult to estimate, and it can only depend on various opportunities and capabilities. The next point is that you can shoot high-quality TV series non-stop in the future, and then sell them in the global Chinese market.
Only in this way can TVB become a branch that he deserves to pay attention to.
"Okay, I understand, Chen Sheng." Liang Shuyi nodded and said, her eyes were still full of confidence.
(End of chapter)