"Do you want to buy a car brand in the UK? That's right, I almost forgot, you also have an AMC car company in the United States. Thatcher paused and said.

For Chen Zhiwen's information, she naturally checked it very clearly, but its main industries are still in electronics, real estate, finance, and there is a drink, the scale is not bad, but the specific profitability is not clear, and the automobile industry invested in the United States is also mentioned in the information handed by the people below. However, although the auto industry is a heavy investment, the small-scale car brand is more like an interest investment than Chen Zhiwen's current worth.

"Yes, but AMC can only have a little sales channel market in the United States, in Europe is not a little resource, if you can acquire a European car brand, use the existing channels, then AMC's cars can also be sent to Europe to sell, on the contrary, the European brand, can also use AMC's channels in the United States to sell, it can be described as a win-win situation." Chen Zhiwen said with a light smile.

In fact, this is the case in theory, but in fact it is another matter, because the cooperation between the two forces can indeed complement each other, but the two general level or even the rookie level to cooperate, it is difficult to say, the car brand into a new market, especially when the market has matured and there are a large number of competitors, foreign brands almost have no chance, want to try it, you have to invest a huge amount of money to publicize, just this point, even if the two general car companies merge, I am afraid there is no ability, after allThe cost of ocean transportation is not low, and the cost of American cars transported to Europe to sell or, conversely, European cars to the United States to sell, the cost is bound to be higher than that of local production.

In 1998, Mercedes-Benz acquired Chrysler of the United States, and finally lost $20 billion in 8 years of merger.

However, it is still the 80s, even in Europe and the United States, the local economy still has a lot of room for growth in the future, that is to say, as long as it survives the 80s, then it is very likely that these car brands will be able to recover their previous peaks in the future.

Of course, these are just a matter of luck, the most important thing is to have the opportunity to enter the domestic market, which is the best market for auto companies.

"Eric, I need to be honest with you." Thatcher said: "Although many British car brands are ready to be sold, we prefer to sell to traditional car brands, such as Volkswagen, BMW, Mercedes-Benz, Toyota or the major car giants in the United States, because we don't want to get rid of it, but hope that with the capital, technology and market support of these large companies, we can save these companies." ”

The British auto industry has been bad since the 70s, and in the final analysis, it is because before the 60s, when the relationship between the UK and Europe was average, and the local car industry also had strong protective tariffs on the auto industry, so the internal car brands relied on the local market plus some colonies and the Commonwealth, and they were alive and well.

But after the 70s, Britain's national power weakened, the purchasing power of the natives declined, the influence on the colonies and the Commonwealth also declined, exports were affected, and most importantly, because of various geographical relations, Britain joined the European Union in 1973, and tariffs on European car brands also fell. Of course, British cars can also enjoy low-tariff exports to the European market.

British car brands that have been locked in a cage for a long time, in the face of German, French and even Italian car counterparts, are completely vulnerable, the British government in order to save the automotive industry, spend a lot of money to collect many car brands as state-owned enterprises, unfortunately, the automotive industry is a super gold swallower, if the product is not good, then it will lose money, the British government's finances themselves are affected by the economic crisis plus the Falklands War, and there is no ability to raise these car brands, plus a bunch of loss-making state-owned enterprises.

At the same time, Thatcher's policy was to liberalize the market, so he started a vigorous policy of privatization of state-owned enterprises. But the purpose of privatization, in addition to reducing the burden on the government, is to ensure that enterprises can continue to survive so that jobs can be preserved.

The situation of the British auto industry seems to be saved only by those car giants.

"There are at least 20 car brands in the UK now, right? With so many brands, it is impossible for all of those big car giants to be interested, right? And in terms of capital, I won't have much of a problem here, and the technology may be a little worse, as for the market, I can reveal one more point, I am ready to invest a lot of money in the global market, the layout of terminal sales stores in the automotive industry, I think this will be of great help. Chen Zhiwen said with a light smile.

This is also true, in the future, when the amount of funds comes out of the Japanese market, or from the American IT market in the 90s, or the return on other investments, when the amount of funds is too large, it is impossible to reinvest in stocks and continue to double as before, the upper limit of financial investment has basically been reached, and in addition to the Internet industry, other markets are basically solidified, and the Internet industry, in the initial investment, does not need a lot of money.

The future of domestic infrastructure will be a good place to invest, but the first he can not invest too much money into it, the second is that the country will not give him this opportunity, the right amount is almost, he himself is only interested in the high-speed between the big cities or large projects in big cities, this kind of discerning people know that the lucrative investment, the competition must be fierce, eat part of it, eat too much is unlikely.

On the farm side, although it seems to be a large area, it will not consume too much money, after all, he does not need to think about food for more than 100 million people like Japan, and he is almost as the world's largest farmer.

In addition to Costco's traditional retail industry, automotive terminal retail is also a very large market, when the scale is large enough, it can also reverse the impact of large brand car companies, and the demand for funds in this market is also very high, and the future income is also very stable, after all, in 50 years, even if the electric vehicle transformation, everyone still needs to buy a car offline, the Internet can not affect the car store. Even if a small brand is sold in a shopping mall, he also has a layout in the shopping mall.

"So, Eric, which car brand do you want?" Thatcher asked after thinking for a moment.

Although she wants to sell so many car brands in the UK to international auto giants, Chen Zhiwen is right, you don't have to sell people, even if you want to, you will have to fight for a long time, and I don't know that the transaction can only be completed in the Year of the Monkey, and there are so many of them, it is estimated that they may not be able to sell all of them when they retire, and now there is a buyer who is not ideal but still suitable to ask, and there is no reason to refuse.

"I want a mini and a Rolls-Royce." Chen Zhiwen said.

There are many car brands in the UK, and many of them will not be bad in the future, but things have to be figured out slowly, it is impossible for him to acquire too many British car brands at one time, and there is a time node for acquisition.

Rolls-Royce and mini, these two companies, in later generations, for most people, have heard of, the former is a world-famous luxury brand, take the extremely high-end luxury route, only the rich group can buy, is now Hong Kong, the number of Rolls-Royce is only a few hundred, not that only a few hundred people in Hong Kong can buy, but willing to buy this car, basically worth hundreds of millions or even higher level of rich.

Of course, Rolls-Royce's own internal business methods also have certain restrictions, not ordinary people, even if they have money, they don't sell. Although this kind of economic restriction restricts itself, but it also marks the high-end nature of the brand, it is really difficult to say whether it is good or bad.

As for the mini, this car also has a certain reputation in the mainland in later generations, before the rise of the tram, many people who are a little worthy, it is more convenient to buy this kind of car to drive in the city. The original appearance of mini was actually in a Middle East crisis in the 50s, when the price of oil rose, the British company BMC launched a small car, which was favored by the market.

It stands to reason that this kind of small car should be very popular in the context of the two oil crises in this decade, but the British brand did not seize this opportunity, because in the early years they did not promote the brand internationally, in a hurry to open the market, and there is not much publicity budget, it is not easy to export, after all, European or American customers, have not seen or heard of this brand, how can they buy?

This is just like a few decades later, Fiat in Europe and Chrysler cars in the United States and even in South America have a lot of sales, but they have not developed the mainland market much, no matter how good the quality of the car is, there will be no mainland consumers to pay.

But Chen Zhiwen knows that mini will be very popular in the future, because its own product power is not bad, and it only needs a lot of publicity to succeed, such as in Japan, in 1985, the national sales were less than 1000 units, but in 92 years it exceeded 12000 units.

Therefore, mini car is the easiest brand to become bigger after Chen Zhiwen acquires it, and it is very much in line with the business model of the next few decades: fuel-efficient, small and easy to pass in the city, although it can basically only take the route of female consumers, but the car, except for the most common sedan, is a differentiated customer.

"Mini vs. Rolls-Royce?" After thinking for a moment, Thatcher said: "Eric, these two brands, mini may still be able to discuss, but Rolls-Royce is the most high-end luxury brand, even if it is our government, we do not have a lot of decision-making power." ”

(End of chapter)