In the next two days, Chen Zhiwen went to Shenhai City and Shekou Industrial Park in several other RT-Mart and Parknshop supermarkets, Arowana's edible oil, obviously very popular, in front of this very handy plastic bottle packaging, the traditional oil model is vulnerable, and even some domestic edible oil brands, glass bottles to take the high-end route of edible oil, glass bottles are certainly not as convenient as plastic bottles.

For many people, like plastic bags compared with bamboo baskets, the advantages are too great, and the industrial production also makes the taste of Arowana edible oil much better, and even the cost is lower, which is completely crushing mode.

"Chen Sheng, at present, our production capacity can have 250,000 bottles of edible oil processing capacity of various sizes a day, of which 150,000 bottles are mainly exported, 100,000 bottles are sold in China, and a new Japanese production line will arrive in three months, and the production capacity can be increased by 3 times." Li Weiqing, director of the Shenhai Arowana factory, reported.

No one would have imagined that the top boss of the entire group would actually come to his factory, although the Arowana edible oil factory is in the deep sea, the scale is not small, but within Red Bull, it is only a very small business at present, as the factory director, he actually has not even seen Qin Zhihao, the general manager of Red Bull, but I can't imagine that today I actually saw Chen Zhiwen, the richest man in Hong Kong, this in Hong Kong, it can be said that the mythical level of the business world.

"Is it only 100,000 in China?" Chen Zhiwen asked, in fact, as long as there is Galaxy Trade, it will not be low, not to mention, Costco is still its own, and it is sold in batches, as long as it is cheap enough, it is estimated that many restaurant businesses in the United States will directly buy goods, and the sales volume will be large.

"Yes, Chen Sheng, although the domestic demand is very large, but our goods can only be sold directly in Shenhai City, Guangdong Province is also a little better, you can also have some shipping channels, other places are not very good, our oil is difficult to enter, even if some can be purchased locally, but there are no formal channels, sales are not high." Li Weiqing replied.

"What about the 14 coastal cities that have just opened up recently? There are also big cities like Yanjing and Shanghai, they should have been able to open up a long time ago. Chen Zhiwen nodded and asked again.

The pace of change is also step by step, at present, most of the city's various stores purchase, or the same as before, for the supply and marketing cooperatives model, the source of procurement is also the domestic local state-owned enterprises, foreign enterprises generally can not enter, although Arowana has a factory in Shenhai City, but it still belongs to foreign capital, in Shenhai City, where there is more contact with the outside world, it is relatively free, plus many local supermarkets are still their own, everything is easy to say, but other places are a little difficult, especially in non-coastal areas.

"These 14 cities have just opened up, and they have just begun to trade with foreign capital, and they are currently some relatively important industrial exchanges, and civilian goods especially need them to spend money to buy, and it may take a little time to get in." Li Weiqing paused, and said: "And the biggest problem is not this, including Shanghai and Yanjing, they have oil refining companies locally, if you buy ours, it is equivalent to grabbing business, so it is a bit difficult." ”

"That's right, local trade is protected." Chen Zhiwen also understands this truth, don't say that now, that is, in the 90s, domestic cities or provinces are very strict in protecting local brands, especially tobacco, alcohol, rice, grain and oil, and even stones used to build houses and roads.

There is a simple logic in this, that is, simple and easy to produce things, if local small enterprises can do it, then it will naturally not be the turn of others, even domestic enterprises, provinces and provinces are a little better, everyone takes care of face, and the following counties and cities are difficult to say, before Chen Zhiwen's factory, either to export foreign exchange-based, or to do local products that can not be made, or at least to achieve foreign exchange balance, then the development of the mainland market is naturally not a problem, but now it is in the local business. Although the oil made by itself is different from the local one, it is more popular, and it is even more to grab the market.

"Yes, Shenhai City is a little more open, and although there are other oil companies in Shenhai City, they are all new enterprises like us, and everyone can be regarded as fair competition." Li Weiqing said.

"Then organize the business team, one by one to enter the city that has been officially opened, no matter how much share it can have, go first and then talk about it, and then slowly develop." Chen Zhiwen said indifferently.

Even if we know that free competition is more conducive to economic development, we must also consider whether the local economy can withstand such drastic changes, so the acceptance of foreign commodities will also come step by step.

Now this situation, no matter what, can not be changed, unless Chen Zhiwen personally comes forward to communicate with the top, but there is no need, his face is not used like this, anyway, as long as he waits for a few more years, the domestic foreign exchange improves, the economy is further opened, and the protective trade in various places will be reduced a lot, at least big cities like Yanjing and Shanghai will be much better, at that time it was not only Arowana, but also Red Bull, Very Coke, Master Kong and some of the products of the United States were developed on a large scale and produced in the mainland.

At present, it is enough to win Shenhai and East Guangdong Province first, and in other places, it is enough to mix up the popularity first, so that the local people know that there is this brand, and besides, even if the domestic market is open, it will take several years to increase the production capacity to a certain extent. In this way, the impact is not very large, just take the overseas route in the early stage.

"We have set up such a department and are currently working to send our oil to the supply and marketing cooperatives in Shanghai and Yanjing first." Li Weiqing said.

"Okay, if you recruit business in China, you can find someone with a little background, you should understand what I mean, right?" Chen Zhiwen said again.

"Understood." Li Weiqing hurriedly said, this kind of thing, you can only understand, you can't say much, everyone who understands understands, not to mention China, in Hong Kong, and any other country, in fact, it is almost the same.

"Okay, then work hard to do a good job, Red Bull has high expectations for Arowana, as long as you can win the domestic market, there is no problem with the quality, and the foreign market is not a problem, and the future Arowana will also be a large-scale business comparable to Red Bull Drink itself." Chen Zhiwen said: "Next year, I will let CCTV broadcast this advertisement to help you open the market, but you must be prepared in the early stage." ”

Although the frequency of consumption of edible oil is much lower than that of beverages, it still has the commercial needs of restaurants, in addition to this is a necessity, human cooking, whether it is an Eastern model or a Western model, all need oil, especially Chinese cooking will consume more fuel, and Red Bull, is one of thousands of drinks, at most in the market segment to become bigger, but Arowana is expected to win the mainstream position of the edible oil market, and if the oil is bigger, you can enter the terminal food industry through channels, upstream and downstream, the simplest is that you can also sell rice, flour and so on, and thus entered the grain industry.

For entering the global food industry, Chen Zhiwen is also very interested, from the initial end of food production, processing, sales, as long as it is opened, then the entire industrial chain will be there, the most important of which is the market, with the market can control the front-end industry, and when the scale is large enough, it can affect many agricultural countries, such as Argentina, Brazil, some countries in Eastern Europe in the future, etc., even if the scale is difficult to compare with the four major grain merchants, but if it can become the top in the second echelon, it is also a good choice. Even in the future, if you are really willing to invest, it is possible to resist one of the four major grain merchants.

"I understand, we will do our best to make Arowana the largest brand in the country." Li Weiqing said with some excitement.

He was originally the deputy general manager of a grain and oil company in Hong Kong, which was a good mix in Hong Kong, but suddenly Red Bull bought their company, and the original general manager and major shareholder cashed out and left, and he became the top leader of Arowana after the renaming.

Follow-up Red Bull built a factory in Shenhai City that was ten times larger than Hong Kong, and he was sent over, but only later did he know that the factory here is just a pilot, as long as it is done, it is possible to expand a hundred times in the future, it is really the entire Red Bull and the group behind it is too strong, just overseas orders, it is said that a small part, so that the entire Arowana factory has no time to produce, if it is not for the fear that the expansion will cause quality problems, I am afraid that the factory in Shenhai City will be bigger now.

At the same time, the group also gives financial resources, intending to build distribution agencies throughout the country, which is a big investment, the future Arowana, if it is really successful, he as a veteran, even if he can't do the position of the boss in the future, it can be regarded as a hero.

"Okay, once every six months in the future, sort out all the information, and then go to Hong Kong to report to me." Chen Zhiwen also said that at present, Arowana is still in the early stage, but it will not be reported once a month like the others, and the edible oil market, which belongs to the traditional industry, will not have any major reforms, the taste is actually similar to everyone, such as Coke, the competition is actually brand promotion and first-mover advantage, once the initial success, it is half the success.

Including Master Kong, Coke, and Red Bull are all the same, and the purpose of winning CCTV advertisements in advance is this.

"Okay, Mr. Chen." Li Weiqing said with a smile that being able to go to Hong Kong to report to the big boss in person was enough to greatly improve his status within the entire group.

The hot sale of Arowana can be regarded as the first step to the success of the layout in the field of edible oil and grain.

As the most influential tycoon in Hong Kong today, Chen Zhiwen came to Shenhai City, and it is impossible for the local government and even Guangdong Province not to know, but he still respected Chen Zhiwen's request in the early stage and did not bother. When the time was almost over, I came to visit.

"Hello, Director Li." In a five-star hotel in Shenhai City, Chen Zhiwen met Li Chuanfang, the current director in charge of the economy of Shenhai City.

"Hello Chen Sheng, I have heard of your name for a long time, but unfortunately I have never had the opportunity to meet." Li Chuanfang smiled and shook hands and said.

He was also transferred to Shenhai City last year to be in charge of economic work, and many projects in Shenhai City at that time had a lot to do with Chen Zhiwen, especially Shekou, where the industrial capacity of an industrial zone even exceeded that of Shenhai City, because of Chen Zhiwen's large investment, but in the past year, Chen Zhiwen has never been to Shenhai City, and he has never had the opportunity to meet.

"I was also busy with business in Hong Kong and overseas in the previous year, and I haven't been to the mainland for a long time." Chen Zhiwen smiled and said, "But although we didn't come, our investment in Shenhai City will not be less, isn't Yantian Port?" ”

At the end of last year, Hutchison reached an agreement with Shenhai City to invest in Yantian Port, funded by Hisense Bank, but this project, at present, is only a little more than 10 million yuan, so it is not a big one, not as good as the Arowana factory.

"It is naturally a great honor for us to be able to cooperate with Chen Sheng." Li Chuanfang said with a smile: "If Chen Sheng has any new cooperation, we are very happy to cooperate with you." ”

"Naturally, there will be new collaborations." Chen Zhiwen nodded and said: "Director Li should know about Midea Group, and we are ready to choose another place in the mainland to build a super factory with an annual production capacity of more than one billion US dollars." ”

(End of chapter)