Director Wang can be said to know the price level of domestic automobiles best, and he himself works under the First Machinery Department, mainly managing domestic automobile companies, including cars, trucks and foreign joint ventures such as Jeep.

At present, before the investment of Yanjing Jeep, the Jeep 212 built by Yanjing Automobile Factory was priced at more than 20,000 yuan, the price of Yanjing Jeep was about 70,000 yuan, the current price of SAIC Volkswagen Santana was 50,000 yuan, and the price of a Jiefang brand truck was about 60,000 yuan.

Of course, these are the official selling prices, in fact, the transaction price of the terminal is much higher, because the car is still a luxury in this era, the demand is large, and the production capacity is seriously insufficient, and the number of imported cars is very small because of foreign exchange reasons, even if there is, it is not the turn of ordinary people.

The Wuling brand that I just took is a little strange in appearance, like a small bus car, although Director Qian doesn't seem to be saying very well, but Director Wang is very clear that this is much stronger than the previous Jeep 212, if the price is more than 30,000, it is okay, but if it drops again, not only Jeep 212, I am afraid that many other car companies will have to be impacted, especially Director Wang has just learned that this Wuling is not only the first time that a foreign brand has developed a model in China, but when it was developed before, Basically, the parts are made in consideration of domestic conditions, and all but a few are domestic parts.

This is much stronger than Yanjing Jeep, not to mention SAIC Volkswagen, the introduction of foreign brand cars, many things can not be changed, including standards, because once it is changed, no one knows what will happen? It has to be retested, which is not possible because it is better to redesign a new car.

Therefore, Jeep or Santana has high requirements for parts, and many domestic companies can only import them if they can't be made, and the Jeep company in Yanjing, the boss behind it is very rich, and has spent a lot of energy to localize, but compared to the parts required for the whole car, it is still far from enough, and because of the shortage of foreign exchange and the high import tax rate of control, therefore, the price of these two cars is higher, which also gives other domestic brands room to survive.

But Wuling is newly designed, if most of it is self-produced, then the impact on foreign exchange is not great, his selling price can be reduced to a very low level, and the government will not be able to operate by adjusting the import tax rate, so that this relatively higher technology car will inevitably squeeze the domestic brand.

After thinking for a while, Director Wang still asked, "Director Qian, Mr. Chen, can the cost of this car be reduced to such a low level?" ”

"Of course, as long as the production is large enough, the price can be reduced, I am in Southeast Asia, has created a terminal channel for selling cars, as long as the overseas sales are enough, then you can spread a lot of costs, so that the domestic price can also be reduced, get higher sales, under the virtuous circle, whether it is the cost of the car factory or the cost of all suppliers can be greatly reduced, and finally everyone can buy a very cheap car." Chen Zhiwen smiled and said.

The price of a car in China is very expensive, to what extent is it expensive, the price of Santana is 50,000 yuan, and in foreign countries, such as the same level car in Japan next door, the arrival price of exports to Hong Kong is about 3,000-4,000 US dollars, and if calculated according to the official exchange rate of RMB, it is less than 10,000 yuan.

There are two important reasons for this price difference, the first is the exchange rate difference, the official exchange rate of the US dollar against the yuan is about 1:2.5, but in fact, it is far more than that, therefore, it is not appropriate to define the price of foreign cars purely by the official selling price, if it is according to the exchange rate of the black market, it is almost the same.

Second, the price of goods is different all over the world, such as oil, which is relatively expensive in importing countries, but in the Middle East, which is oil-flowing countries, it is even cheaper than mineral water. The same is true for industrial products, when a country has a strong industrial chain and industrial production capacity, the price of industrial products is very low, such as a bunch of small things on Taobao in later generations, which can push the cost to this price, in fact, because of the epitome of strong industrial capacity, and the same thing, in Africa, South America, Southeast Asia and other places in the 21st century, the price will be much higher.

However, some of the world's best-selling goods, such as mobile phones, computers, etc., although these are also expensive in these industrially underdeveloped places, but compared with other countries, it is not very outrageous, which is also because of the huge number of global production capacity, unified reduction of production costs.

Although the global demand for cars is high, there are too many categories of cars, and the transportation cost of cars is very high, and it is a high-value commodity, and it also consumes precious oil, so many countries will also carry out price controls.

At present, the domestic is a type of serious lack of industrial capacity, even if the introduction of Western car brands to invest in production, but most of the parts still need to rely on imports, and even in the assembly process, due to various reasons, resulting in frequent rework or quality problems, or in the process of trying to localize, there are quality problems, which will eventually be spread on the car.

Third, it is the sales of domestic cars, which were too low in the 80s, and the production capacity of SAIC Volkswagen is only a few thousand units a year.

As for the rumors on the Internet in later generations, the German price is 80,000, and the domestic price is 180,000, that is a pure rumor, and many people will believe it, and the pricing logic in this is a bit reasonable, and the country definitely does not want foreign brands to dump at low prices, because then the domestic automobile industry will no longer have a chance, but it will not be priced at 180,000.

You know, the customers of the first generation of Santana were not the general public, but local government departments or state-owned enterprises, and set such a high price, didn't it make it clear that they would send money to Germany? You must know that although the cooperation ratio of SAIC Volkswagen is 51:49, in terms of profit distribution, Volkswagen can get about 70%.

In fact, the price of Santana was about 50,000 or 60,000 yuan in the beginning, and then the price slowly increased according to demand, and it was not until the 90s that it rose to 180,000 yuan. Another reason for this is the price barrier, at that time, pots and pans were all robbed, not to mention cars.

Of course, the specific price of Wuling still needs to look at the market feedback at different times, there is no reason not to make more money, after all, this is not a necessity of life, and there is no logic that affects the basic life of ordinary people after the price increase.

"This Wuling brand, can it still be exported on a large scale?" Director Wang was shocked again, not only to introduce a sedan brand, but also to develop a car, and at the same time to export, so much added up, he also knew that Chen Zhiwen was ready to reinvest in Yanjing again.

And he has a car sales channel in Southeast Asia, and he also knows a little about this, a small number of Yanjing Jeep models have been sent to several countries in Southeast Asia to test the water through their department, so it seems that from a few years ago, before Yanjing Jeep was established, Chen Zhiwen was planning to do something like today, developing new models internally and creating sales channels outside.

"Yes, including Yanjing Jeep, if it can be welcomed in Southeast Asia, it will be the same." Chen Zhiwen nodded and said: "Detroit is on the east coast of the United States, and the cost of transporting cars there to Asia is too high. ”

In Southeast Asia, the layout of automobile terminal sales channels, itself is also a high-profit market, these places do not have an automobile industry, but with the development of the economy, there are many rich people, cars have become a rigid demand, and at the same time can also take care of the sale of their own brand cars.

For the country, to be able to export, even if it is socks, as long as it can earn foreign exchange, it is fragrant, not to mention cars, but unfortunately, before 2020, the export of domestic cars is very average, and it has been rising slowly until 21 years later, it is a straight line to take off, and now in China, how can there be export capacity, and the cars made by themselves are not willing to be used internally.

As for the joint venture brand, it is impossible to build a factory in the mainland and then export to foreign countries, normal Japanese and German cars, if people can export, they will definitely be exported from their own country, only AMC is more special, Chen Zhiwen is impossible to put overseas orders to the United States, because if their own channels do well, the orders will skyrocket, and the factories in the United States will still have to recruit people, I am afraid that they will be targeted by UAW, and the gains will outweigh the losses.

Of course, Jeep's models, in Southeast Asia is estimated to be difficult to have any achievements, Chen Zhiwen is optimistic, or this Wuling car, comfort nothing, practicability, low price, absolutely suitable for a large number of economic development areas as a small business owner use, including the mainland and Southeast Asia, in the original future history, around 2015, Wuling's maximum sales, in fact, in the domestic fourth and fifth tier cities and rural markets, while exports are very good, but also to some countries with a not very good economy.

If it weren't for the rise of electric vehicles in later generations, Wuling's type of car might be able to go far in the field of fuel vehicles.

"Mr. Chen has given us too many surprises today." Director Wang said with a smile. Originally, Midea's super factory has attracted the attention of domestic high-level officials, and before in Shanghai, it planned to build a large-scale food factory, these two big projects, Yanjing actually wants to fight. However, this has nothing to do with him, because he is in charge of cars, but it is unthinkable that Chen Zhiwen came to Yanjing Jeep this time, originally thought that it was just a visit, but he did not think that the main purpose was to put forward two new plans to the central government through himself, one is the introduction of new cars, and the other is the export of Wuling.

The Wuling project, in fact, was set three years ago, and it was also given the qualification at that time, but no one could have imagined that it would be developed so quickly and so successfully, and it would take three years to prepare for testing and preparing for production, and even Chen Zhiwen specially created the Southeast Asian market for this car.

To be able to export cars, even if it is low-end, for the current mainland, it is also an unexpected surprise, not only to earn foreign exchange, but also to prove to the outside world that they also have an automobile industry, although it is also a joint venture car development, but this is also the first foreign brand car developed in the mainland, once successful, can be exported on a large scale, for the domestic automobile industry, it is also a big encouragement, although this car is relatively low-end.

At the same time, you can also use the foreign market to improve your own domestic industrial chain, which is one of the things that the leaders are most concerned about.

"It's nothing, as a Chinese, I naturally hope that the domestic auto industry will be stronger and can be exported to all parts of the world." Chen Zhiwen smiled and said, "I have to ask Director Wang to be more concerned about this matter." ”

PS: Regarding the price of cars in the 80s, I also checked a lot of information before I was sure, it should be right.

(End of chapter)