"Well, okay, try to use a local team in Europe, if Tesco is acquired by Watsons, you can transfer people from Tesco at that time." Chen Zhiwen also said that Costco still needs to expand in Europe, even if it is not as successful as the United States, but as long as the scale comes up, there are still interests, but it is not as good as the United States, and the retail industry is not adapted to the local water and soil, almost an iron law, the best way is to let the local team be responsible, that is, the future of the mainland, may need to operate like this, the Hong Kong team, manage the mainland factory is no problem, but retail may be different.

“OK。” Pierce nodded and asked again: "Then this financing and listing, do you still find Morgan Stanley as a middleman?" ”

"Let's release the news first, these investment banks in the United States, whoever gives the highest preferential treatment will look for whomever they want, and they have to give others a little sweetness, and the Morgan consortium is not single-handed." Chen Zhiwen thought for a while and said.

In the past few years, Chen Zhiwen has given priority to cooperation with Morgan Stanley, although the other party has also given discounts, but he has been involved in too many industries in the United States, whether it is employment and supply chain, it has also given a lot of benefits to the United States.

Regardless of the eventual eventuality, if there is a chance, it means that we can still work together in the future, and at least it may be profitable in the future.

"Okay, then I'll send the message through some law firms." Pierce nodded and said that law firms in the United States have great functions, and they have long-term cooperation with many large groups and large banks.

"Okay, but remember one thing, whether it is the current management team or the current future management, the core business will always be retail, or related business, not finance, finance is just auxiliary." Chen Zhiwen said again

Last year, Costco made a profit of more than $250 million, surpassing Walmart to become the most profitable emerging retail group in the United States, despite the fact that Costco was building 11 new supermarkets at the same time.

Although profitability is not everything, scale may be more important, but the ultimate goal of making a big scale is to make a profit, with profit, the capital market is more optimistic about you, large local consortiums are more willing to invest and provide more resources, and it will be easier to obtain financing after listing.

Now, Costco's scale has reached the stage where it needs to be prepared to go public, otherwise, if it continues to make money in the United States, it may attract some targets, and it is of the greatest significance to introduce enough strategic partners so that the company can develop normally.

Costco's previous financing, but only released 10% of the shares, this time will be a little more, about 15%, it still depends on the situation, when the financing is over, you can also apply to the Securities and Exchange Commission for listing, only need to be listed before the 87 stock market crash, first raise a large amount of money, and then take advantage of the stock crash to recover the stock at a low price, the future stock price is high and then shot, these two come and go, the profit is estimated to reach Costco's net profit for several years.

The charm of the financial industry is so awesome, the United States and even some European countries in later generations have turned from real to virtual, which is actually a historical trend, except for the electronic industry or the Internet industry can be born of a few global monopoly giants, any other company, in terms of profits, is not as good as finance, such as the American manufacturing giant General Electric, at the beginning of the 21st century, the net profit of its financial companies accounted for 60% of the company's total profits, Volkswagen at its peak, 55% The net profit came from the installment loan business when the car was sold.

When a company has a certain scale and a certain amount of funds in the market, it will find that it only needs to invest a little in the financial industry to make a lot of money, and even can easily surpass its original traditional business, while the former only needs a small amount of investment, and the latter requires a lot of money, a lot of resources and a lot of risks.

"Large companies in the United States do have a great trend towards financialization, but that is also because their scale has reached the limit, or because of the market, it is difficult to expand at a high speed, and the annual profits on the account will either be returned to shareholders, or they can only invest in finance or real estate, but we are still early in Costco, and there are many supermarkets in the United States that we have not set foot in." Pierce smiled and said that as an elite who has been in the American shopping mall for decades, he naturally knows the current trend of American companies, one is industrial transfer, and the second is financialization.

"Well, yes, but after going public, you will experience the benefits of finance." Chen Zhiwen smiled and said: "It's not that I don't allow money to be invested in the financial industry, but retail will always be the core of Costco." ”

"I understand, I will do my best to expand the number of Costco members and stores." Pierce nodded.

"Okay, so be it, as long as we work together to minimize costs, then getting more markets is just around the corner." Chen Zhiwen smiled and said.

As Chen Zhiwen's early start-up, even when the funds were very tight, Costco had to invest, and today, it has been able to develop self-sufficiently, with 105 large-scale retail terminals in the United States, more than 4 million member users, not only providing hundreds of millions of dollars in membership fees every year, but also almost becoming Costco's most loyal customers.

Because shopping, you can have points, and points can be deducted from the annual membership fee and some discounted products, etc., after a circle, all the money does not reach the customer, but it makes the customer feel very cost-effective.

Of course, the most loyal reason is that the price is low enough, the cost performance is high enough, and the large-scale purchase of Galaxy Trade + the main production model of some countries in the mainland or some Asian countries has almost reduced the cost to the minimum.

In the past, Costco in the future did not have today's cost advantage or capital support in the early days, and it has become a retail giant with a total turnover of up to $220 billion in the future, and now, Chen Zhiwen's goal is naturally greater.

But the risk is that even if it is an ordinary industry, the scale of doing it is too large, it may still cause dissatisfaction with the United States, especially when the relationship between China and the United States is not good in the future, so Costco will strive for the market of other countries in the future. Anyway, there is no direct conflict with Watsons, it is a completely different customer positioning, and the proximity of the terminal can also reduce various operating costs.

Soon, Peirce gradually released Costco's preparation for a second financing, and after that financing, it was ready to go public on the Dow Jones.

Costco, as the most powerful retail chain group, will inevitably become one of the largest financings in the United States in the past decade, which can bring hundreds of millions of dollars in revenue to any investment bank.

And if Costco is successfully listed, it will also become a very beautiful advertisement for its own investment bank, with Costco's current results, the recovery of the overall U.S. economy, and the continuous rise of the stock market, it is difficult to succeed.

Jim, the vice president of Morgan Stanley, called Chen Zhiwen as soon as possible, intending to win the project first, but Chen Zhiwen naturally couldn't just agree and push the matter to Pierce.

Costco's affairs, he is only responsible for the decision of some major things, such as large investments, such as new stores, logistics centers or the procurement of large quantities of materials, listing and financing, etc., and the details of these things are naturally responsible for Peirce's team, which is also the right he granted to them at the beginning, and even in Hutchison, Midea, Red Bull These companies, this is also the current operation, otherwise he is alone, it is estimated that he will be busy with a company.

When many investment bankers from New York came to Los Angeles, Chen Zhiwen came to Disney's headquarters, and he gave more power to this company, except for discussing Disney's future development with Eisner in the early days, and the rest, that is, approving more than $1 million in investment.

"Boss, please be seated, it's been a long time since you've been to Disney." Michael Eisner said with a smile as he motioned for the secretary next to him to serve coffee.

Although on weekdays, Eisner can be said to be very rude to his subordinates, but in the face of the boss, he is still very polite, especially the boss who can give him the freedom to play his strength, which is much stronger than when he was in Paramount before.

"Yes, I've been busy in Hong Kong before, so I haven't come to the United States much." Chen Zhiwen said with a light smile, Hong Kong is busy on the one hand, but the most important thing is the whole United States of a number of businesses, in the early years to prepare the next stage of the development process, do not need him to pay too much attention, the United States people go to Hong Kong every once in a while to report, bring relevant information, plus daily annual audit.

"It just so happens that the summer vacation is coming, and several animated movies shot by Disney are about to be released." Michael Eisner said with a smile.

Disney has a lot of business, and it is also generating a lot of losses, and if you want to recover quickly and boost the confidence of the company's employees, you need to win a battle in a short period of time, so Eisner discussed with Chen Zhiwen before and decided to start with movies, because movies are one of the easiest business models to quickly gather a lot of cash in addition to finance, especially explosive models, which can easily earn hundreds of millions of dollars. At the same time, this in itself is Eisner's strength.

Disney doesn't really need to launch any hits, there are not a few such movies in the United States a year, but as long as one is about the same, it will ease the company's financial pressure.

"Yes, it's finally going to be released, and the summer file in the United States is also very suitable for our anime movies." Chen Zhiwen smiled and said.

He doesn't have any anti-heaven memory golden fingers, although in the original history, he has also seen some American movies in the 80s and 90s, such as "Jurassic Park", "Forrest Gump", etc., but decades have passed, and he only knows what the story is.

For example, Jurassic Park is nothing more than the story of a group of scientists cloning and cloning genes on an island, but he doesn't remember what the specific plot is, let alone let alone let people shoot it. Of course, "Jurassic Park" mainly relies on special effects, and the plot is not very important.

But other movies can't, so Disney still has to do what it does best: anime movies.

Chen Zhiwen only suggested a remake of "Beauty and the Beast", but it was all prepared and filmed by Disney itself, and the content is definitely different from the original history.

As for what kind of results you can get, it's half a matter of luck.

(End of chapter)