"Japanese anime has been selling well in the U.S. in recent years, right?" Chen Zhiwen suddenly asked again.

"Yes, Japanese anime and manga have a higher and higher market share in the United States, and even Marvel and DC are starting to be no rivals." Eisner nodded and said, "Our Mickey Mouse and Donald Duck have also been shocked, probably because the story is too old-fashioned." But if you want to innovate, it's hard. ”

"Japanese anime, from the adult market to the children's market, is starting to compete in the American market, and in short, it is difficult to win, so we have to stagger the competition and focus on American culture." Chen Zhiwen smiled and said.

"American culture?" Eisner didn't understand it for a while.

"I mean, our comics, if we can, try to bring an American background, so that the first is easy to bring in, and the second is easy to arouse the feelings of the Americans themselves, which Japanese animation can never do, and their modern animation, which can bring the current background, is also Japanese." Chen Zhiwen said.

For example, Ultraman, Detective Conan, and even Digimon, Slam Dunk, etc., all of the backgrounds are Japanese, but Chen Zhiwen also has to admire, they are all based on Japanese backgrounds, but they can write world-selling comic books, in this era, the Japanese animation culture output is too strong, and fortunately, Japanese TV series and movies are not very good, otherwise TVB and Hong Kong movies will be dangerous.

"Our Disney anime is basically a children's story, and it is difficult to add a national background, and even many anime have no background." Eisner said with a frown.

"I know that." Chen Zhiwen smiled and said: "Disney's anime is not easy to change, but others may be okay, I have another idea, I want to buy Marvel, what do you think?" ”

"Buying Marvel?" Eisner was shocked, and then said: "Marvel is also losing money at the moment, and it may not cost much to acquire them, but it is a bit difficult to restore them to normal." ”

"In fact, after all, it is still a matter of price, Marvel itself is in decline, and it is controlled by a lot of capital, and it refuses to give those comic artists enough income, resulting in a large number of talents leaving, and many of them go to DC, as long as the money is in place, not only can these people be kept, but then those talents will be poached from DC or other places, which is not a problem at all." Chen Zhiwen said with a light smile.

Speaking of American comics, no one can do without the two giants, Marvel and DC, but no matter which one, it is not easy in this era, one is that the overall economy of the United States has not been good in the past ten years, and the demand for such non-essential goods has naturally decreased, the second is the competition of Japanese comics, which has led to the decline of domestic comics in the United States, and the third is that capital has settled in and only cared about short-term interests, which has led to Marvel's performance getting worse and worse after a long time.

And of the two, Marvel is even worse, falling into a crisis in the 70s, changing hands several times in the 80s, and going bankrupt in the 90s.

"That's not a problem, but we can't integrate Marvel's resources? Is it to make anime movies? Eisner asked, puzzled.

"No, it's purely a matter of acquiring first and ensuring that it can continue to produce classic comics." Chen Zhiwen smiled lightly and said: "You should also know the Star Wars movie, this movie is very successful, what is the reason?" ”

"Sci-fi background?" Eisner was an understanding person, and immediately asked, "Boss, do you mean that the various science fiction stories in the Marvel series can also be similar to Star Wars?" ”

"Not now, Marvel's story is actually very cliché, but as long as you use the computer to make a visually stunning plot, it can become the most classic movie, and you may need to wait until ten years later, and this decade, I just need Marvel to keep creating more superheroes." Chen Zhiwen said.

Marvel's plot, or most of the sci-fi plots are very cliché, in the entire Marvel series, many planets are infinitely developed in technology, but they use the most primitive hand-to-hand games, such as the big boss Thanos, and the large-scale war fighting plot is not even as good as the use of technology in World War II for humans, which is the so-called gods, and they are all a group of idiots who like melee combat.

Of course, you can say that this is a comic, in order to cater to consumers, because everyone likes individual heroes and so on, and from the capital level, it is true. It's really like the three-body problem.,It's completely a high-tech struggle.,Without the performance of the individual protagonist.,The attraction is much weaker.,If it weren't for the three-body problem itself, the content setting was too exciting.,I don't know which sewer to pounce on.。

The world of capital really doesn't need hard sci-fi, Marvel and even the DC series are like this, and the same is true for Ultraman in Little Japan. Unreasonable, but in line with the capital market.

"In other words, after the acquisition, there is no need to consider commercial profits in a short period of time?" Eisner asked again in confirmation.

"Yes, that's what it means." Chen Zhiwen nodded and said.

Although after Marvel went bankrupt in the 90s, he could acquire the same, but the popularity of Japanese comics during this period of time still made Chen Zhiwen decide to start next, that is, to consider that history has changed more, and he acquired Disney, and it is really difficult to say what will happen to Marvel in the future, in case it completely goes bankrupt, or the original company sold a large number of copyrights when it was in economic difficulties, or if it was acquired by others and did not sell it, then he would have no chance, anyway, even if Marvel has not gone bankrupt and collapsed now, It's not worth much either.

At the same time, if you intervene yourself to ensure that in the 80s, the entire Marvel team does not have to worry about financial problems and creates with peace of mind, will it create more superheroes? If this is really the case, then after the 90s, when computer technology has developed to a certain extent, the current investment can be returned dozens or even hundreds of times in the future.

You must know that even in the original history, Marvel's huge profits made Disney the world's largest entertainment company, and even many monopoly Internet giants wanted to imitate this miracle, such as Netflix, Fuji Xun and so on.

"Okay, I understand, I'll arrange someone to check on this matter, Marvel, a company, was only worth tens of millions of dollars at its peak, and now it's good to have three achievements." Eisner readily agreed.

"Okay, in terms of funds, I'll come out, Marvel, I will buy it alone, but you take care of it first, and you don't need to ask too much, just ensure that they can operate normally, and then come up with some encouraging policies to stimulate innovation." Chen Zhiwen said: "But to ensure a balance, they don't die, it's best to cultivate their own ability to survive in the market, especially when Japanese comics are currently encroaching on the American market, they can be successful, and it shows that they have been recognized by the market." ”

Keeping Marvel's creativity is not spending money to support them in vain, as long as anyone has no pressure, it is almost impossible to struggle, unless there are a very few people with very big ambitions, such as the founders of many large companies, etc., but these people are none in a million, and the vast majority of people can't do it, and if there are such people, they will already go out to start a business.

Therefore, this balance needs to be well grasped, which is also a difficult point in the company's management, Chen Zhiwen does not have this ability, so he can only ask Eisner to do this

"Okay, I understand." Eisner nodded and said, there is no need to ask, Eisner will know, Chen Zhiwen must attach great importance to Marvel, otherwise, it is completely possible to put Marvel under Disney.

This is because according to the agreement signed with the U.S. Department of Commerce at the time of the acquisition of Disney, Disney still needs to go public after the economy improves in the future to ensure the characteristics of an "American company". After joining Chen Zhiwen's subsidiary, Eisner also learned about the character of Chinese bosses, generally speaking, Chinese bosses are not very resistant to going public, but some companies still prefer to own themselves.

"Okay, this matter is also more important, complete it as soon as possible, although the release of several anime movies on Disney's side is important, it basically depends on the results, and it does not conflict with Marvel's affairs." Chen Zhiwen said: "These animated movies can be said to be Disney's present, and Marvel's so many IP superheroes are the future of Disney in the future." ”

Any large company absolutely needs to have a long-term vision, rather than just staring at the recent development and a few years later, such as HSBC, Chen Zhiwen often admires Shen Bi, he single-handedly constructed the blueprint of the entire HSBC in the next 30 years, after his retirement in 1987, the entire HSBC Bank has become one of the top ten banks in the world in the 21st century according to his development.

In the financial industry, this is actually incredible, more exaggerated than the rise of a technology company, and even more powerful than the rise of Wal-Mart, because technology companies rely on a popular product, Wal-Mart relies on the rise of changes in the supermarket industry, and HSBC has no opportunities.

As for the background behind HSBC, what big bank doesn't?

But only HSBC has managed to develop from a local bank to one of the world's top ten banks in 30 years, although it is also through various mergers and acquisitions, but it is still the same sentence, and other banks can too.

Disney's future plan, to a certain extent, is still the same as in the previous life, using the rise of Marvel, which is a very successful route, and the traverser does not need to ask for other routes, but should also expand the possible benefits of this route.

"Can a computer really shoot a Marvel story?" Esner paused and asked.

"Of course, the computers of the future are far more powerful than we imagine." Chen Zhiwen smiled and said that in the future, the computing power of a smart phone will be able to reach the level of supercomputing in this era, and any industry will also undergo earth-shaking changes.

(End of chapter)