The time will soon be July 26, and in two days, the Los Angeles Olympics will begin, which is also one of the main purposes of Chen Zhiwen's visit, this is the first time he has come to watch the Olympics live.

As for the previous two times, the 1976 Canadian Olympic Games, although Hong Kong participated, but that little population, it was impossible to produce gold medals, and there were no strong sports, so Chen Zhiwen naturally didn't go to watch, and in 1980, the polar bear held it, Chen Zhiwen couldn't go.

This Olympic Games can be said to be the most important in the history of the human Olympic Games, because before that, any place to hold the Olympic Games, is a blood loss, huge investment in the construction of a large number of one-time Olympic venues and athletes' living places, although tourism will bring some additional income, but not enough to lose, which also led to the 1984 Olympic Games bidding to select the city, there are few cities to ask.

In the end, Los Angeles still won the Olympics, but the city government banned the use of financial funds to hold the project, and the Olympic Committee invited a proficient business master to be in charge of the Olympics in order to continue the Olympic Games.

Chen Zhiwen is not interested in how the Olympic Games were saved, but the Olympic Games are also an opportunity to shine in front of the global public, a few years ago, after the establishment of the commercial department of the Olympic Committee, Chen Zhiwen arranged for people to take the initiative to contact and won the exclusive advertising rights of drinks, household appliances and computers for the entire Olympic Games, and by the way, the exclusive live broadcast rights in Hong Kong.

Although it cost more than 30 million US dollars, it is exclusive, it represents the only one, which is also the Olympic Committee's trick this time, because in the previous Olympic Games, as long as someone spends money to buy a position, any brand can be on, which led to too many advertisements in the previous Olympic Games, and because there are too many of them, many advertising spaces are too small, and the audience can't see it clearly during the live broadcast, so the advertising efficiency is very poor, which leads to many brands not caring about the advertising of the Olympic Games. Then the price of advertising money for the Olympics went down, creating a vicious circle.

And this time, the rules formulated by the Olympic Committee are a product, only one business can receive advertising, and in the subsequent competition, these winning brand advertisements will also occupy a very large position, which also makes the global TV audience can see it clearly, and because there are few advertisements, everyone has a big impression.

Therefore, the business value is extremely high, which is also one of the fundamental reasons why the Olympic Games can be profitable in the future, but the opportunities in related industries have also been won by Chen Zhiwen.

The Los Angeles Olympic Committee, in line with the principle of economy, only prepared the most basic needs for athletes from all countries, such as normal meals, simple living places, etc., as in the past, all kinds of luxury accommodations prepared by other countries, which did not exist.

Athletes from some developed countries immediately couldn't stand it and complained, especially now that Los Angeles is still in summer, it is very hot, and there are many mosquitoes, but it doesn't matter if the mainland is here, even if the United States is only a simple preparation, it is a little stronger than their previous environment in the mainland.

However, Chen Zhiwen still arranged for someone to send some things, such as some commonly used household appliances, such as fans, box-type air conditioners, refrigerators, etc., fortunately, the Los Angeles Olympic Committee also considered that some countries will install their own electrical appliances, and also prepared the most basic power facilities.

When Chen Zhiwen arrived, a deputy director Lin sent by the General Administration of Sports of the mainland in charge of the Olympic Games hurriedly came to greet him with several subordinates.

"Mr. Chen, hello, I am Lin Lanshan from the General Administration of Sports of China, and on behalf of all the athletes and relevant personnel who came to participate in the Olympic Games, I would like to thank Mr. Chen very much for his help to us." Director Lin Lanshan said with a smile.

Although the General Administration of Sports is only in charge of sports and has little to do with foreign trade and commerce, Chen Zhiwen's reputation in China is probably known to anyone with some social connections, let alone a deputy director.

When he was in the mainland, the domestic department also knew that Chen Zhiwen's branch in the United States would prepare some gifts for the athletes who went to the Olympic Games this time, and they also specially greeted Lin Lanshan, who led the team this time, and asked him to receive him seriously.

"Director Lin is polite, as a Chinese, it is also appropriate to be able to make a little contribution to the country's Olympic cause." Chen Zhiwen said with a light smile.

In fact, it is just to provide some electrical appliances and some foreign exchange help, electrical appliances are not sent out, after the Olympics can also be taken back, and later can be digested internally, such as cheaper to sell to internal employees and so on. It's not that I can't give them back, but it's impossible for them to take them back to China.

As for foreign exchange, they were not given money, but to the Olympic Committee, so that they could prepare very rich food for all mainland athletes and support personnel to supplement their nutrition, which was also to avoid that many people might save after giving money directly.

If you don't eat, the money is still gone.

This is also taking into account that the domestic foreign exchange is insufficient, and the funds given to the Olympic Committee may also be limited, and the more than 200 athletes participating in the competition, even if they do not starve when training in China, they are certainly not as good as athletes from other economically healthy countries, even if they make up for their health in the short term.

Besides, to win glory for the country, Chen Zhiwen supports nothing with food, but there are still some Olympic gold medalists, especially Li Ning, who has become the hottest figure in the country in this Olympic Games, and with the characteristics of his own products, it is still very possible to cooperate with him or Olympic gold medalists in the future.

"Haha, no matter what, I still have to thank Mr. Chen." Lin Lanshan said, "Mr. Chen, please come in and have a look." ”

"Okay." Chen Zhiwen agreed.

Subsequently, under the leadership of Lin Lanshan, Chen Zhiwen stayed in the Olympic Village for the mainland team, which was also the request of the Olympic Committee a long time ago, any Olympic organizer must prepare an Olympic Village for all athletes, and at the same time need to ensure that each athlete has his own independent room to ensure that the athletes can get a proper rest.

In fact, this is also to protect the interests of some poor countries, otherwise many countries may not come if they don't have a place to live, and even if they come, they will definitely affect the rest of athletes and the "fairness" of the Olympic Games because of financial relations.

Lin Lanshan also introduced some athletes to Chen Zhiwen, who are relatively strong and believe that mainland officials are likely to win gold medals, including Li Ning of the gymnastics team.

Although he was more interested in the future "Prince of Gymnastics", he couldn't say anything more on this occasion, and after shaking hands, he staggered.

After walking around, I saw the reporter team sent by CCTV to follow up and interview, Lin Lanshan did not introduce the people inside, but said: "Mr. Chen, after the start of the Olympic Games, when CCTV broadcasts and tracks, it will also bring some of your company's products, that is, some of the current pre-game interviews, and will also shoot the nearby environment, and the drinks and electrical brands you send will also be on CCTV." ”

Many things, in fact, are also tacitly understood, Chen Zhiwen gave them benefits, then they naturally know how to repay, not to mention that the person in charge of helping also hinted at it.

"Okay, thank you very much." Chen Zhiwen nodded and said that he sent some household appliance brands, in fact, in order to be exposed on CCTV.

You know,In this era,Those who can watch TV in China,Basically, they are groups with good family conditions,Even if you can't afford to buy air conditioning,You can buy refrigerators、Fans or washing machines and other small appliances,It should still be no problem,At present, Midea goods have also begun to be distributed in China,Although it has not reached the point where you want to buy it,But part of the supply is still possible,Besides,Today's China,There are many imported other brands of household appliances,As long as the popularity of the United States brand comes up,The people have demand, That is, it is not a problem to transport it from Deep Sea City, and there is no need for Midea to find a way, someone will solve this problem.

In this Olympic Games, the advertising invested by its own capital in the Olympic Games is for the global market, and supporting domestic athletes alone is for the domestic market. Even Master Kong's instant noodles have been shipped in batches, but this thing is not good to go directly to the Olympics, but if someone eats a little when the reporter interviews the daily life of the Olympic Village, it will naturally be on CCTV.

At present, in China, CCTV is almost the preferred choice of most TV owners, and because of the lack of programs, that is, advertisements are good things, Chen Zhiwen remembers that when he was a child, many advertisements were watched with relish, not to mention the daily life of Olympic athletes, there will definitely be many people watching, and at the same time, domestic officials will pay more attention to such a major event, and it is estimated that domestic officials will also have time to watch it.

"However, Mr. Chen, there is a question, the drink sent over this time is called Jianlibao, this should be a domestic company, right?" Lin Lanshan paused and asked.

"Yes, it's a domestic company, but I also invested, it's a joint venture, and I specially brought them to the Olympics this time." Chen Zhiwen nodded and said.

In fact, in the original history, Li Jingwei also sponsored the Olympic Games, and then became an instant hit in China, attracting the attention of relevant leaders, and then solved the problem of funds.

Of course, Red Bull will also enter the Olympic Village, but Red Bull's positioning is too high-end, even if the fame is opened, the mainland market is limited, and Jianlibao takes the mid-range route, before the mainland economy took off in 2000, Jianlibao is more development opportunities in China.

"Oh, I see, that's no problem, if we have athletes in our country win the championship, I'll let them bring these drinks at the right time for the interview." Lin Lanshan said.

"If you win the championship, will there be any rewards for the athletes in China?" Chen Zhiwen asked.

"There will be some, usually a house." Lin Lanshan replied. (End of chapter)