This is true in any industry, when others are strong, unless you have a revolutionary idea that completely lifts the table, it is unlikely to turn over, even if you can get a certain market on someone else's territory, the cost of investment must be very high, and the return on investment is far less cost-effective than those emerging markets.

Of course, the U.S. market is so big that it is impossible to give up, so it can only be said that while maintaining normal investment, we should first develop other markets, and then look back when the problem of funds is not big in the future.

Although McDonald's and KFC user groups are similar, the main products are different, coexistence is not a problem, and even opening together, but no matter what, it is definitely not comparable to an emerging market with more than half of the world's population Asia, here, even if it is McDonald's, it only has branches in some big cities, and the penetration rate is far less than that of Europe and the United States.

After KFC is acquired by itself, it will definitely not be short of money, but Chen Zhiwen's support will not be unlimited, and even if the funds are sufficient, there will be problems in management, and expansion requires a process of learning and familiarization, even if it is to join, it also requires high management costs.

"Is Mr. Chen talking about the mainland?" Sean asked, having done his homework before and knowing that his future boss was very interested in the future mainland market.

"Yes and not quite." Chen Zhiwen nodded and said: "The mainland market is the market that KFC will pay great attention to next, but you may not know much about the situation in the mainland, and the investment policy there is not enough for us to invest a lot of money in it, so we should give priority to the Southeast Asian market first." ”

Although the mainland will immediately relax the restrictions on foreign companies, but the problem of foreign exchange tension will always exist in the 80s, the factory, at least there is technology, can drive the industrial chain on a large scale, there are exports, then in the case of appropriate negotiation, let the factory products sell in the country, it is still not a big problem, but KFC is a pure service industry, itself does not produce much direct value, if only in some open cities to build a little then there is no big problem, but if the full entry into many cities in the country, it is estimated that it will not work.

And even if the country agrees, the development also needs to come step by step, just the source of food, it is very difficult, coastal cities can also be quickly reached by water transport, the inland is too troublesome, the traffic is not good, many industries simply can not develop, to law enforcement first to build roads, this sentence is the eternal truth, the mainland since the 90s began to build highways on a large scale, is the reason.

"Southeast Asian market? At present, KFC still has some branches in some countries, but they are all franchised, and the headquarters' control over them is very weak. Sean said.

"I don't have to worry about the previous things." Chen Zhiwen said: "It is really difficult for multinational companies to develop in so many different countries, but Asia is my territory, in some Southeast Asian countries, I also have cooperative relations with many large local companies, and I also have a chain of supermarkets covering more than 20 Southeast Asian countries, they have been operating locally for a period of time, KFC can first cooperate with these supermarkets, for example, directly next to the supermarket, and it will be much more convenient in terms of materials." ”

Since the end of the 70s, Watsons began to enter Southeast Asia, relying on the strong procurement capabilities of Galaxy Trade and the cooperative relationship with local wealthy merchants, RT-Mart and Parknshop Supermarket have expanded rapidly in Southeast Asia, especially in those countries and cities with relatively better economies.

In later generations of mainland supermarkets, KFC will often appear inside large supermarkets, in fact, it is also a kind of traffic interoperability relationship, when two non-competitive service providers are in one place, it will only be beneficial to both parties.

"Well, later, I will go to some cities in Southeast Asia to have a look, and I also want KFC to gain a foothold in these places, but I have been troubled by capital and management capabilities before." Sean nodded and said.

"Funding is not a problem, I can invest in Asia alone, and even in terms of advertising, I will have my own resources to help you, but you can only rely on yourself to manage this part." Chen Zhiwen said.

KFC still has to operate normally in the United States, and withdrawing too much money will only harm the interests there, which is also the reason why many enterprises are slow to develop, but Chen Zhiwen doesn't care how much money is spent, he wants a chain restaurant group that spans five continents around the world, of which the absolute population of Asia is the top priority of this plan.

At the beginning of this year, TVB's satellite channel has begun to transmit signals in Southeast Asia, with a total of two channels, one channel can be converted to Cantonese and Mandarin, mainly to imitate TVB's style, intending to conquer the local Chinese market, and the other is an English channel, but it is not to do news by itself, but to use Hong Kong, a relatively faster platform for information, to broadcast European and American news, or spend money to buy TV drama and movie rights from Europe and the United States to broadcast, the main customers of this channel are Western foreigners in Southeast Asia, Or those high-end talents who know English.

In Southeast Asia, those who can speak Chinese or English are generally at least above the average economic capacity, so these customers are the customer groups of many of Chen Zhiwen's products, and TVB, a satellite channel, is very important in the sense of publicity.

Of course, Youwei TV channel is just the foundation, as long as anyone has money to make this thing, the key is to make it bigger, to be able to get millions or even tens of millions of users, that is the most difficult. It's just the beginning, and it's still early to get bigger. This is a challenge for TVB general manager Liang Shuyi, but she is a super strong woman herself, she likes to challenge her own limits, and she is the most suitable to play, for such a thing, Chen Zhiwen will not interfere, at most let TVB cooperate more with the mainland, shoot more high-quality TV series, or invest directly like "Journey to the West".

If this channel is really made one day, it will be of great significance for Chen Zhiwen's several companies to compete for the Asian market, at least before the 21st century, even if it is not until the 21st century, Southeast Asian countries begin to rectify satellite channels, at that time they can also turn to Internet advertising, although they can't directly operate a lot of software, but early investment is no problem.

"Okay, wait for my side to do a good job of market research, and then we will negotiate the needs of funds or other resources." Sean said happily that the future boss supports the expansion of KFC, which is already good news, you know, the previous Huber Lane has transferred KFC's profits many times, although it is very unhappy, but there is no way, people are the parent company, and the current new boss, but he is still ready to inject capital into it alone, this positive and negative, the gap is too big.

Chen Zhiwen thought for a while, and then said: "There is one more small thing, Costco in the United States, you can also open a branch in it, but the number of Costco is not very large, you better choose Walmart." ”

Although Costco is not inferior to Walmart in terms of turnover, the number of stores is too different, and the former is a member supermarket, although user loyalty is high, but the number of customers is even worse.

"Walmart? I heard that Mr. Chan is also their shareholder? Sean asked again.

"It's a shareholder, but it's not a big one, and I don't have any substantive voting rights, if you want to cooperate with them, you still have to talk about it yourself, I can say hello to you at most." Chen Zhiwen said with a smile.

Wal-Mart is more than half owned by the Walton family, so when he invested, he didn't ask for the so-called voting rights or directorships, and it was useless to ask for it, which also made Walton not deliberately embarrassed himself, and he has always maintained such a normal state in the future, unless the Walton family really provoked public anger, and many small shareholders joined forces to hold a shareholders' meeting, then the shares in Chen Zhiwen's hands in this situation are a little meaningful, but no matter how much you toss, at most there is a veto to veto some of the proposals of the Walton family. It is impossible to overthrow other families, so it is meaningless, and Chen Zhiwen naturally knows how successful Wal-Mart will be in the future.

In fact, Galaxy Trade has been able to cooperate with Wal-Mart for a long time, and it is not relying on Chen Zhiwen's relationship, at most, it has a little effect in the early stage, and it has been able to cooperate since then, or because Galaxy Trade has the advantage of purchasing in Asia with the help of a large number of orders.

"Okay, I understand, I'll focus on following up on this matter." Sean agreed.

Fast food chain companies and large supermarket chains cooperate, it is not a high-level idea, it has been there for a long time, but there are so many supermarkets in the United States, how to cooperate with the law, with whom to cooperate also needs to be discussed, and then a person does not necessarily choose you, two-way choice, is not what he wants to achieve, as far as he knows, some Wal-Mart supermarkets have cooperated with other fast food restaurants, and if they want to participate, I am afraid it is not so easy, depending on whether the other party has signed an exclusivity agreement, or focus on the future, Cooperate with future people's new stores and so on.

"Okay, after the acquisition is completed, in addition to the expansion in the emerging regions of Asia, that is, in the United States, I can also give you a certain amount of funds." Chen Zhiwen said: "However, I have some requirements in this regard. ”

"Mr. Chen, please speak." Sean asked, although Chen Zhiwen, the big boss, is more decentralized, he will definitely have his own ideas, and even his own company may have to cooperate with other people's development plans, etc., even if it is a fund that specializes in acquiring and not managing on Wall Street, it will have its own requirements. The real kind of boss who buys and then leaves the management to play on its own is almost non-existent.

"First, investment in Europe and the United States, I suggest that you try to take the franchise model, otherwise the cost of management is too high, if you take the franchise, then you only need to manage the requirements of joining." Chen Zhiwen said.

Although joining also needs to have management costs, not every franchisee will be at ease and obedient, but no matter what, it is much stronger than direct sales, and the requirements for funds are much lower, but the premise is that people franchisees can make money, otherwise there is no need to manage.

"In fact, KFC has tried its best to adopt the franchise model before, but many franchisees only care about the immediate interests, will not consider the long-term development of the enterprise, often cut corners on ingredients, or extend the cycle and other problems, we have no choice but to change the stores in some prosperous areas of the city to direct sales, so as to at least maximize the protection of the interests of many old customers." Sean said helplessly: "Although I also know that this is not right, but the resources in terms of management are also limited, and Huber Lane has given us a lot of requirements for the speed of expansion. ”

"Huberline, they only care about their core liquor business, and they don't care about KFC, so they drink to quench their thirst." Chen Zhiwen said: "So, what you need to do is to reorganize all the suppliers, the obedient stay, the disobedient kick out, be tough, now we are not short of funds, there is no need to make concessions to these people, even if the scale is now a little smaller, but also to ensure that the brand reputation can return to normal, take back the fist, and then expand after the management can be controlled." ”

As long as Huber Lane has money, it is estimated that whoever comes will come to join, and then the management behind will be a mess, and if you want to return to normal, you need to vigorously rectify it, and you also need enough funds.

"Understood, Mr. Chen." Sean nodded and said that as long as there is the support of the boss, there is no need for additional funds, as long as there is no continuous profit pressure, then he can handle this matter by himself, of course, this will waste a long time, and it will also affect the development of KFC.

"How to operate, you also need to make a plan rule later, and I also need to take a look." Chen Zhiwen continued: "The second requirement is that in Asia, try to adopt the direct sales model, especially in the mainland, and the real estate also needs to hold the property by itself, unless it is some shopping mall cooperation projects, otherwise other stores can be bought first." ”

Not to mention the future of the mainland, that is, many countries in Southeast Asia, the next ten years will be in the take-off mode, the fundamental reason is that under globalization, a large number of developed countries such as Europe, the United States and Japan began to shift their industrial production capacity to Asia, and then led to the development of the service industry and real estate industry.

The Asian financial crisis in 1998 was essentially a process of de-bubble the economies of Asian countries, and Soros was just a needle.

He can't control such a thing, but he has to take advantage of it, not to mention taking the initiative to invest in real estate in Southeast Asia on a large scale, but his normal business is expanding there, so he naturally has to buy property. (End of chapter)