638 Invest in Citibank
The future of the Japanese market, for Chen Zhiwen, basically, there is no much value, itself, this market is also extremely closed to the outside world, not to say national policy, but the Japanese are more inclined to buy their own brand goods, unless it is really not in their own country, they will consider other brands, such as BBA level cars, Apple mobile phones, etc., others, difficult, is beautiful, and can only rely on some classic games, in order to open some markets.
Like Red Bull drink, there are some achievements in other economies in the world, but it is difficult in Japan, because there are similar beverage brands in Japan, in other countries, there are not no competitors before, but in the case of continuous burning money to grab the market, the people of various countries finally choose the well-known Red Bull, but this trick, it is difficult to work in Japan, and in the case of choosing local brands, the Japanese basically choose their own national brands.
In this regard, Chen Zhiwen has no choice, let alone him, even the European and American auto giants are helpless, just ignore this market, after all, even the original historical Apple company only conquered the Japanese market in 16 years.
Rather than trying to spend a lot of money to conquer here, wouldn't it be better to use the large number of talents here, develop new technologies and new products, and then conquer the international market?
After leaving Japan, Chen Zhiwen took a private jet to New York, USA.
Although the mainland has become the largest investment market for its own group, and a large number of the company's resources and funds are invested in the mainland, however, the largest head is still in the United States, although in the United States, it is not pure real estate, but finance, in the United States, the proportion of finance is more than real estate, Americans, half of the assets, are in the stock market, which is completely opposite to the future of ordinary people in the mainland more than half of the assets in the house.
Nowadays, Microsoft has become the world's new upstart, Bill Gates has also become the richest man in the United States, and many technology companies related to computers and information transmission have also become the new favorites of Wall Street. Moreover, they also abide by the laws of the United States and control the shareholding of many companies within 5%, which is neither in violation of American law nor worthy of the targeting of many large conglomerates.
Unconsciously, Chen Zhiwen in the heart of the Wall Street investment bank in the United States, the status has increased by one percent, these more than ten years, it is really a company invested by others, are all getting rich returns, the American stock god Warren Buffett, compared to Chen Zhiwen, is really far behind, which has also led to a lot of Wall Street analysts, began to investigate a large number of Chen Zhiwen's capital movements, but today's Chen Zhiwen has many companies, huge and complex funds, so many funds to invest in projects are also very many, from Europe and the United States to the mainland and even Southeast Asia and South America, There is everything, no one knows, what is Chen Zhiwen's focus on optimistic, it seems that only after the rise of the companies he invested, people will look back and find out about it, which also makes Wall Street people a little helpless, if you can invest with Chen Zhiwen's real investment goals, then I am afraid it will be difficult to think of underdevelopment.
It's a pity, no matter who it is, even Morgan Stanley, which has a good relationship with Chen Zhiwen, don't want to hear any rumors, no one knows which of the thousands of projects invested by Midea, Red Bull, Hutchison and Hongkong Land are Chen Zhiwen personally optimistic, which is completely different from the investment model of Soros and Buffett.
And some of Chen Zhiwen's big investments, although the rate of return is also very good, but now after so many years, companies like Coca-Cola, General Electric, Wal-Mart, etc., the scale of assets has increased tenfold, and people have already made money, at this time, how dare others enter the market?
For Chen Zhiwen, such an investment, although the rate of return is certainly not as good as the technology industry, but because these companies are giants and can accommodate a lot of funds, such an investment is still very good, especially with a lot of stock dividends every year, and such suitable investment projects are a lot in the 70-early 80s, and after entering the 90s, there are few, but there are still some.
The main purpose of Chen Zhiwen's visit to the United States this time is to serve Citibank, one of the largest commercial banks in the United States.
As soon as he got off the plane and walked out of the airport through the VIP channel, Chen Zhiwen met the person he needed to meet in New York: Citibank's president John Brown. Red. and his subordinates, who came here to pick up the airport, are now the top executives of Citibank.
"Hello, Mr. Chen." John Reid stepped forward and shook hands.
"Hello, Mr. Red, just call me Eric." Chen Zhiwen smiled and said that when talking about business in Western countries, unless the identity gap is too big, it is better to use an English name, which is also convenient for communication, and can also temporarily increase the relationship and facilitate further cooperation.
"Okay, then please call me John too." John Rhett smiled, and then introduced a few people around Chen Zhiwen.
"Hello." Chen Zhiwen also politely shook hands with everyone one by one, the senior leaders of Citibank, any one of them is a figure who can affect the regional economy, but here today, Chen Zhiwen is just a daily etiquette acquaintance.
"Eric, do you want to go to the hotel and get some rest first?" John Reid asked.
"No, my plane, it's a hotel." Chen Zhiwen said. Nowadays, with the development of aviation technology, the range of private jets such as Gulfstream and Bombardier is getting longer and farther, and it has been able to meet the travel needs of many super-rich, therefore, more and more people have begun to buy private jets, and even many companies have purchased them exclusively for the CEO team, which is the case with Midea Red Bull.
However, Chen Zhiwen is still keen on Boeing aircraft, mainly because the space is large enough, as for the fuel consumption and maintenance costs, it makes no sense to him, the only drawback is that the take-off and landing need international large airports, and it is impossible to go to small places, but under normal circumstances, Chen Zhiwen goes to big cities, and there is nothing too inconvenient.
"Okay, then let's go straight to the bank." John Rhett nodded and said. A group of people then got into a convoy car and headed to Citibank's headquarters on Park Avenue in New York City.
"This Citibank headquarters building is really a sense of historical vicissitudes." Coming to the downstairs of the Citibank Building, Chen Zhiwen looked above and said subconsciously.
"Eric, this building, built in 1913, is almost 80 years old, in the meantime, every Citi management did not think of tearing down and building a new one, but continued to strengthen and improve, so that it has been maintained, and now, this building has also been rated as a historic building by New York City, one of the classic landmarks of New York City, although its height is not high in the whole New York City." John Reid explained with a smile.
"Very good." Chen Zhiwen nodded, and then he didn't care anymore, maintaining history or demolishing and building a new one, in fact, it depends on the wishes of the managers, each has its own benefits, in New York, a place where property tax is still required every year, it is not necessarily cost-effective to demolish and build a new building, it is not the same in Hong Kong, however, it also depends on the development of the company, if you really need a headquarters that can accommodate many people, then it should be demolished or should be demolished.
"Please come in." Under the leadership of John Reid, Chen Zhiwen and his entourage also walked into the headquarters of Citibank.
Many years ago, when Chen Zhiwen made some investments in the United States, he also cooperated with Citibank, but it was the first time to come to the headquarters of Citibank.
However, today's visit is not about loans, but about real investments.
After a brief walk around the building, everyone arrived on the 36th floor of Citibank, where there was a corner office with a view of half of New York City.
"The night view here should be good." Chen Zhiwen smiled and asked.
"Very good, this is our Citibank, for Eric you to prepare an office, if this cooperation is successful, you will have a separate office in our bank." John Reid said.
"Yes, but I won't stay, and when the time comes, I'll arrange for a representative to come." Chen Zhiwen said with a light smile.
"Then we should discuss the content of the cooperation, how about it?" John Reid asked.
"Yes." Chen Zhiwen nodded and said.
"Eric, during this time, we have found out that you are constantly buying shares of Citibank in the stock market, first of all, I am very grateful for your trust in our Citibank, but, we also want to know, what is the purpose of your doing this?" John Rego then asked.
"I am very optimistic about the future of Citibank, the previous acquisition in the stock market is just the beginning, my goal is to become a shareholder of Citibank, just like my investment in Coca-Cola and General Electric, I will hold it for a long time." Chen Zhiwen said with a light smile.
"In that case, Eric, why don't you work directly with the board of directors of our bank, and we will directly target you for a private placement?" John Reid said: "Otherwise, if you buy like this in the stock market, once the news leaks out, it will inevitably lead to a sharp rise in the stock price, which is not cost-effective for you." ”
"In this case, it's naturally better, but I don't know, Citibank, how many shares can I add shares?" Chen Zhiwen said with a smile.
His purpose is this, when he arranged for someone to buy Citibank's shares, he deliberately did not hide any whereabouts, and the speed and frequency of the acquisition were very fast, as long as it took a long time, it would attract attention, especially the management of Citibank itself.
This is because he didn't think about buying Citibank, which is impossible, you must know that ten years ago, HSBC was audited by the U.S. Treasury Department for several years in order to acquire SITC, the sixth largest bank in New York State, and HSBC's old bottom in Hong Kong was about to be hollowed out by the U.S. government, so it finally agreed to the acquisition, and the outside world does not know whether HSBC has agreed to any secret conditions of the U.S. government.
Citibank, but one of the super commercial banks in the United States, is so large that SITC Bank does not even have a fraction of it, under normal circumstances, foreign capital wants to become a shareholder of such a bank, it will be a more troublesome thing, the bank involves the national capital, any country will control more strictly, even if foreign capital does not want the right to operate, there are also strong restrictions, some large national banks do not even allow foreign capital to participate in the shares.
However, this period of time is naturally a special situation, because Citibank in the late 80s several large-scale investments have failed one after another, resulting in the company for several consecutive years of losses, and now it has encountered the outbreak of the oil crisis, although in history the United States quickly solved this matter, but before the end of the Gulf War, even the US government is not sure of the duration of the crisis, therefore, it also requires domestic banks to increase their equity to deal with the oil crisis that may break out at any time.
This is going to be Citibank's life, even though it has a long history, and has cooperated with many consortiums around the world, but it can't find a willing to inject capital to help it tide over the difficulties, in fact, the tree is scattered, Citibank has lost too much money before, no one dares to invest, and even, many shareholders of Citibank also think that Citi may go bankrupt, so they also sell their stocks, which has caused a further decline in Citi's stock price, and no one is willing to invest.
In the original history, Saudi Prince Alwaleed bought Citibank, and his logic was very simple, the US government could not let such a large bank fail, because the losses caused by the bank failure were too great, especially a giant like Citigroup, and the final result was the same as he speculated.
However, it is not the support of the US government, but the third oil crisis ended soon, the United States attracted the era of technology and the Internet, the financial industry and the overall economy soared, his investment in Citibank has increased more than 5 times in 5 years, and in the long run, it has almost 20 times the income, which is only direct, and has a good relationship with such a super bank, and the indirect benefits are more.
It is rare to have such an opportunity, and Chen Zhiwen will naturally not let it go, not only a matter of returns, but also an opportunity that can affect the big banks in the United States, that is, Citibank is now in financial difficulties, otherwise, it is basically impossible for an overseas capital to invest and get a lot of shares.
"U.S. law restricts foreign ownership of more than 25 percent of domestic commercial banks, which is an overall share, but most of our shareholders in Citibank itself are U.S. capital, and you can arrange for about 15 percent of the shares." John said. (End of chapter)