There was a joke on the Internet in later generations, when Yanjing International Airport had a market value of almost 56 billion yuan, and netizens probably calculated that a large community next to it had a total housing price of almost 60 billion, which was more valuable than the airport itself, not to mention, there were other communities around the airport.

Although industry is fundamental, but obviously the faster speed of making money is the real estate financial center virtual economy, Europe and the United States began to de-industrialize after the development, the essential reason is so, when people have earned enough financial profits, who can still look at such a little industry?

Even at the level of European and American countries, they know that this is not right, and they are trying their best to save it, but the general trend is unstoppable, because no one wants to enter the factory, and in the end it is unavoidable.

In fact, in the future, when the real estate economy is commercialized, all local governments have also invested in it, and some of them are enthusiastic about introducing industry.

Later, when the mainland entered the 20s of the 21st century, it also faced the problem of deindustrialization, but fortunately, there was hope for high-end industries, so as to avoid falling into the "middle-income trap".

As an individual, Chen Zhiwen can actually calculate that the wealth contained in the real estate market may not be comparable to the high-tech field, but the foundation of the entire group is still various industries and infrastructure, real estate, and it is only incidental, although this incidental may be able to earn higher profits.

will not take it as the core, but will not give up the interests, and at the same time, do not participate in the most basic residential, focusing on various businesses, which is Chen Zhiwen's requirements and goals for the real estate industry.

Hongkong Land is the carrier company of his means of realization, wholeheartedly do real estate, the mainland can be tossed how to toss, other enterprises, unless it is an existing industry or business needs, otherwise in principle, is not allowed to personally participate in real estate investment, especially enterprises such as Midea and Red Bull, concentrate on their own industry, is the most important.

"Chen Sheng, I don't know, can we build factories in other cities now?" Director Lin on the side asked.

"Is it because of the demand for transportation in the mainland?" Chen Zhiwen also understood why.

"Yes, our production capacity is placed in Shanghai, export and inland coastal cities of goods transportation, can also be convenient to use water transportation, but inland is not convenient, especially in the northeast, south, northwest and other provinces and cities, the cost of transportation in the past is too high, although our Master Kong's instant noodles taste very good, but the price is too high, plus these places themselves do not belong to the economic good place, a few years ago, when there were few competitors was a little better, now there are too many competitors, and even some imitate our taste, The prices are also much cheaper than ours, which leads to our instant noodles selling poorly in these places. Director Lin replied.

"Yes, where to build a factory, you negotiate internally, and we do need to consider the cost of transportation." Chen Zhiwen nodded and said.

Because he invested in the mainland too early, and let Master Kong instant noodles enter the country early, he detonated people's love for instant noodles in advance, which led to the explosion of entrepreneurship in the 80s, many people chose instant noodles that are simple and easy to start and popular in the market.

Instant noodles are indeed not heavy, but the density is too low, which leads to transportation, and the cost is also very high, because the number that a truck can transport is also limited, the lower the density, the more loss, plus the road is very bad, the instant noodles themselves are fragile, there is loss during transportation, or additional costs are needed to avoid loss.

At the same time, the construction of domestic highways has only begun in cities with good economies, and in most places, it is necessary to go around in many cities, and the time cost, fuel consumption, and truck loss are also very large.

In general, if instant noodles are shipped too far away, the price will inevitably be very high, and even if they are more delicious than local or nearby manufacturers, there is no advantage.

In fact, when Master Kong entered the country, Chen Zhiwen knew that such a situation would definitely occur, and he did not expect to be able to monopolize this market, which was impossible, but it was impossible to be bigger or bigger, in the early days, in order to maintain a good relationship with Shanghai City, so it has been putting the factory in Shanghai, and now since it is going to be relocated, it can also be relocated by the way to part of the production capacity, at least several large regions in China, each of which must have a factory, so that the terminal price can be greatly reduced.

"Okay, I'll do a market analysis." Director Lin said: "There is another thing, in addition to instant noodles, Master Kong also has a lot of other snacks, which are now also sold well through Watsons, but our internal analysis thinks that we can also make some drinks?" ”

"Drinks? Isn't this Red Bull's main business? Chen Zhiwen asked.

"We discussed it with Qin Sheng, but it may not be a good fit for the Red Bull brand." Director Lin said: "What we mainly do is the domestic demand for beverages, such as some herbal teas and fruit juice drinks, focusing on the domestic market rather than foreign countries, and Red Bull itself is not well-known in China, so it is better to use Master Kong."

The second is that considering that Red Bull's positioning is very high-end, it is not suitable to use this brand to make low-end mass drinks, otherwise it may affect the business of Red Bull Beverages.

The third is that Red Bull invested in many domestic beverage companies in the early years, if Red Bull personally goes down, I am afraid it will cause some trouble, it is better to let Master Kong come forward, although it also belongs to Red Bull, but it is much better. ”

"Well, you're right, that's okay, let's use Master Kong's brand as a brand, Red Bull, or specialize in functional drinks." Chen Zhiwen also agreed.

Not to mention Red Bull, that is, Coca-Cola, Pepsi, and other drinks launched do not use their own main names, but are replaced by Sprite, Fanta, Mirinda, etc., Red Bull's main focus is high-end functional drinks, which is indeed not suitable for other brands.

As for the drinks made by Master Kong, it doesn't matter, because the Master Kong brand itself is made of instant noodles, and it is not a problem to make a variety of drinks, which will not reverse the main business of the Master Kong brand, and even promote the popularity of the brand, but this also has disadvantages, it is difficult to achieve uniqueness and have the opportunity to achieve the top, but if it is a tea drink, it is difficult to form a monopoly with cola and functional drinks, especially the transportation cost of beverages is very high.

The two giants of Coke can almost dominate the two, but also because they did it too early in the international market, the first-mover advantage and scale advantage were formed, and others had no chance, and in China, because they were very happy, they were also laid out in the same period and the amount of funds was larger, Coca-Cola and Pepsi could not do the monopoly position like later generations, and the three basically shared the cola market equally.

"For other foods, you decide for yourself, I won't care too much, just write the details clearly in the annual information." Chen Zhiwen said again.

The food and snack industry, the total scale is very large, but there are too many varieties, in addition to instant noodles, it is difficult to achieve a huge influence, even if it is potato chips, and it is not very popular to eat this kind of thing in China, therefore, Master Kong will not ask about how snacks are operated, and it will not be helpful if he asks, as long as he knows, these things, let professionals do professional things that they are familiar with, which is obviously more suitable.

"Okay, Mr. Chen." Director Lin said.

"Food, the group is handed over to Master Kong to be responsible, I hope you work hard to make some domestic people, like to eat snacks, the current domestic economy is not very good, high-calorie, high-salt and high-oil food, is still good for everyone's body, you can reverse the study, decades ago in Europe, the United States or Japan food market, although everyone tastes different, but there will always be a bit of reference." Chen Zhiwen said again.

Snacks in the era of abundant materials, is not good for health, but in the era of relatively poor, it is a good thing, instant noodles are so, in later generations it is said that it is not nutritious and easy to gain weight, but now it is the best way to replenish calories, very suitable for travel or occasionally improve the food of people, how many people when they were young, just want to be able to eat a bowl of instant noodles, which is better than normal meals. Even drinks such as Coke, in this era, drinks can also supplement sugar, which is definitely a good thing, but at the same time the economy is not good, there are not many people who can afford it.

Any era has its particularities, and only by understanding all this can we better seize the opportunity to do business.

"Understood, Mr. Chen." Director Lin and the people behind him said.

"Okay, then we'll go first." Chen Zhiwen paused and said, for the company's review, he would not do this kind of thing, even if he really needed it, just arrange someone to do it, and today, he just wanted to come and see what kind of level Master Kong he had spent so much energy to build.

In the evening, Chen Zhiwen came to RT-Mart in Puxi, Shanghai, which is also the largest of the 22 RT-Mart supermarkets in Shanghai.

"Good guys, this area feels much better than the good city of the United States." After Chen Zhiwen walked into the supermarket, he said with a smile.

"Chen Sheng, the population near this supermarket is very large, and the economic consumption level can also be said to be the highest in the country, we also estimated the demand through the experience in Shenhai City, and then opened this store, covering an area of 24,000 square meters, you see, now this business is very good, many people are queuing up over there to shop, now the temperature is OK, if it is summer and winter, more people will come." Qu Xiangdong, the head of Watsons in the mainland, explained.

"Winter and summer? Did you come here to rub the air conditioner? Chen Zhiwen paused and asked, "There are quite a lot of such cases, right?" Is there any impact on business? ”

"Yes and yes, at the beginning, too many people came in and didn't shop, we had to call the police, and then the police came to mediate, and then it was much better, even if the purpose was to rub the air conditioner, but generally buy something." Qu Xiangdong said.

"This will indeed be a problem, RT-Mart will open stores in other cities in the future, this problem, you can communicate with each other, and it will be a little troublesome if it is not good." Chen Zhiwen said that the economic conditions in the future generations are good, everyone has air conditioning at home, and ordinary people will not waste time in the supermarket in order to blow a little air conditioner, but it is difficult to say now.

"Okay." Qu Xiangdong said.

"How's RT-Mart's staff training? In the future, we will also start to open stores from the coast to the inland. Chen Zhiwen asked.

"Chen Sheng, as early as 1985, we already have this plan, since then, when we are recruiting, we will deliberately recruit some more people, rather than the entire shopping mall staff and management, will also maintain this state for a long time, and more recruited people, but also deliberately choose from some inland big cities to come people, if you meet a little education, will also deliberately cultivate, but also inform them of our plan, when you can enter the inland market to open a supermarket, you can send them over, These people have worked in supermarkets along the coast for several years, and they have enough experience to know their hometowns and speak the language, so they can also be used to the fullest right away. Qu Xiangdong explained:

"In addition, over the years, there have been many local private or state-owned supermarkets in the mainland, and these supermarkets are not as good as ours in the coastal area, but we can't get involved in the inland before, they have opened a lot, and after we enter the local area, we can also poach people from them, and the state-owned ones may be a little difficult to poach people because of public meals, but the private ones are much simpler."

"It's a good way, but what about logistics and transportation?" Chen Zhiwen asked as he walked, at this moment, there were many people around him who were picking out their favorite things in the supermarket, and Chen Zhiwen was just observing.

"Logistics and transportation rely on road infrastructure, which we do not have any advantage over other supermarkets, and even because of our large scale, we will enter many large cities, but will cause higher logistics and transportation costs, at present, we can only try to develop convenient transportation cities, but fortunately, we can be designated as the first batch of cities to enter, the economy is also good, even if the traffic is not good enough, it should soon change." Qu Xiangdong said.

"Which were the first cities you moved into?" Chen Zhiwen asked.

"Hefei, Suzhou, Jinling, Xuzhou, Nanchang." Qu Xiangdong said the names of more than 30 cities in one breath.

"Well, it's really scattered enough, but these cities will indeed be important economic cities in the future, first to build a supermarket, can be purchased locally, and then the national traffic level will come up, and then let's say, in addition, you can also build a logistics center appropriately." Chen Zhiwen said.

Small supermarkets, as long as you choose to develop in a few nearby cities, but RT-Mart can't, RT-Mart's goal of the whole country must be to open stores in many cities across the country, and then take these cities as the core and spread around, so that it has its own disadvantages and advantages.

The disadvantage is that the cost is particularly high, management difficulties, logistics and transportation costs and other problems, and the advantage is that as long as the difficulties in the early stage are overcome, it is equivalent to taking root in that place, and so on in the future, the scale is large, the whole country is connected, and the traffic is much better, the cost of this piece of control, it can be much stronger than a small supermarket.

This is actually the reason why Wal-Mart finally beat other supermarkets in the United States, and when it is large enough and connected, it is a crushing blow to any other supermarket anywhere.

"Yes, Mr. Chen." Qu Xiangdong said with a smile: "The construction of the logistics center is already in the process of choosing the right place. (End of chapter)