There is a Japanese company that manufactures one of the four motorcycles in the world, and it has a strong side in the three-legged establishment of the Japanese automobile manufacturing industry, and its marketing is gradually dominant.

The name of this company is:

"Honda Motor Co., Ltd.", but the world business community calls it

"Honda Kingdom", its

"The King" is

"Intimidating Soichiro Honda". In fact, more than 30 years ago, the Honda Kingdom was just a small workshop worth mentioning, and the king was originally an inconspicuous little blacksmith who started by repairing cars.

He was born in 1907 in the Honda blacksmith shop in Kitahamamatsu Town, Nagoya Castle, and was named Soichiro because he was the eldest son.

When he was a child, he heard the sound of striking iron, saw iron guys, and his father made toys out of iron sheets.

It is far more difficult to get involved in the automobile industry than it is to build motorcycles. Although Soichiro started secretly in 1963, it was difficult for him to exert himself due to the pattern of hegemony by foreign powers.

After that, he became the leader of Japan's automobile manufacturing industry

"Toyota", the second

"Nissan" regards Honda even more to death, while Ford of the United States, although it uses its main energy to deal with Toyota and Nissan, is also wary of Honda.

Soichiro, who was diligent in thinking, remembered the corresponding law of creative thinking, and thought to himself that you would study it

"Spear", I'll study

"Shield"; If you have strengths, I will specialize in your weaknesses. In view of the fact that Toyota relies on sedans and ordinary cars as its advantage, and Ford relies on large cars to dominate, he regards low-priced, fuel-efficient, and low-pollution light cars as his virgin land.

In 1970, the United States amended the Clean Air Act, and in 1975, strict automobile waste regulations were implemented.

Soichiro stepped up his research. Soon after, the United States sent user inspectors to Japan to investigate, but Toyota did not take the matter, but Honda waited for a vacant position and sincerely sought advice.

In 1972, Honda successfully developed a CVCC engine with low fuel consumption and low pollution. When the world oil crisis came in 1973, Honda's cars immediately became the most sought-after goods in the Japanese market, winning the car market of Toyota and Nissan in one fell swoop, and becoming the third largest in the Japanese automobile manufacturing industry.

Honda turned to Ford's large sedans and rapidly expanded into the U.S. market. Ford's first reaction was not to improve the product to meet the needs of the market, but to ask the U.S. government to restrict the import of Japanese goods, with the intention of trapping Honda.

Soichiro used it bluntly this time

The plan of "encircling Wei to save Zhao" and setting up an automobile assembly plant in Ohio enabled Honda cars to flow to the United States and radiate to Europe.

Toyota soon produced new cars, but the Japanese market was lost to Honda, and sales to the United States were subject to strict import restrictions.

After that, Soichiro established an automobile factory in the United States to produce Honda cars in large quantities, so that Ford switched to small fuel-efficient cars on the market

"A beat slower". His success was honored by the American Society of Mechanical Engineers

He became the second person in the world to wear this medal by an automotive engineer, the first being Henry Ford, hence which the Americans called him

"Japan's Ford". After achieving fame, Soichiro voluntarily retired and gave up the position of president to Kawashima, a 45-year-old employee who had made outstanding contributions to Honda, and became an advisor and director, focusing on technology development.

In 1988, Honda broke the current car engine

"Four-stroke", invented

The "six-stroke" greatly improved fuel efficiency and set a world record of 229 kilometers per litre of petrol in the British Race.

Experts predict that new cars with such engines will become fuel-efficient cars of the 21st century. Toyota Motor Corporation will not catch up, and it is difficult to guarantee that Honda will not take away the crown of No. 1 in Japan.