Creating a hypothetical enemy nation can sometimes be quite effective in boosting employee morale and morale. This can boost morale and unify the thinking of employees.

In the Japanese hot water bottle industry, it is well known that "Elephant brand hot water bottles" and "Taijia hot water bottles" are hostile to each other and continue to engage in fierce battles. Originally, the Japanese hot water bottle industry was the world of Taijia hot water bottles, and the Elephant brand hot water bottle was a latecomer. When the production of Elephant brand hot water bottles began, no one thought that Elephant brand could become a company that competed with Taijia to dominate the world. At that time, the production of the Elephant brand was just a very small company.

However, when a young man named Shigeyuki Ichikawa became chairman, the situation changed dramatically. As soon as he took office, he regarded the Taijia hot water bottle company, which dominated the industry, as the great enemy of the elephant brand.

"When you go on a business trip to various places, in hotels or restaurants, if the waiter comes out with a hot water bottle from Taijia, don't eat there, go out immediately, and eat somewhere else!" The chairman of the board of directors has repeatedly instructed every employee who is going to travel.

At that time, the employees did not know much about the chairman's mind, but it was not long before the chairman's words were conveyed to each and every employee. This somewhat excessive hostile policy soon turned into a concerted "Down with Taijia" craze for the company.

Taijia has been on the throne of the hot water bottle industry since before the war, and when the elephant brand is catching up, Taijia still does not take the elephant brand in its eyes. But the elephant brand cannot be ignored, and the sales are almost the same as Taijia.

"It's a bad situation, we have to take down the elephant card to survive!" As soon as Taijia's chairman was taken over by Yoshito Kikuchi, he began to regard the elephant brand as an enemy who did not share the sky, and he made a big attack.

In the Japanese hot water bottle industry, in the past five years, only two companies, Elephant and Taijia, have continued to increase their sales and their performance is booming. One of the biggest reasons for this is that the two companies compete against each other with a strong sense of hostility.

The practice of competitors pretending to be "enemy countries" seems to lack the demeanor of a gentleman and is fueling the flames for no reason. However, in order for a second-rate company to become a first-class company, it is necessary to concentrate the opinions and strengths of employees, and it is necessary for managers to arouse the fighting spirit of employees and make them strive for the strength of the company regardless of their personal interests. Suppose that an "enemy country" contributes to a spurious increase in performance, then for the sake of the company's growth, you might as well assume an "enemy country"!

"Deciphering the Thirty-six Strategies" assumes that the enemy country is playing with the elephant card to win Taijia in the hand, please wait for a while,

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