Hidden persuasion is a major embodiment of the strategy of "secretly crossing Chen Cang".

In 1957, the United States conducted such an experiment in a theater: during the whole process of showing a feature film, the two sentences "please drink Coca-Cola" and "Please eat popcorn when you are hungry" flashed on the screen every five seconds at a speed of one thousandth of a second. The text was reproduced so fast that it was imperceptible to the naked eye, but after six weeks of experimentation, sales of popcorn in theater canteens increased significantly, and Coca-Cola sales increased by 57.7 percent.

This "invention" immediately caused a sensation and was called "hidden persuasion". That is, to use hidden information to influence people without them noticing. Many people strongly oppose this persuasion, arguing that it violates the fundamental right to human privacy, and even suggest that this dangerous psychiatric experiment should be put under the category of nuclear weapons testing to be stopped.

Regarding the effect of this kind of implicit persuasion, some believe that it can directly control people's behavior, and because people are in a state of defenselessness, the effect of implicit information exceeds that of public information.

Practical life has proved that latent persuasion does have a certain effect, especially in the actual work of being a person, when you want to change the other party's views and ideas so that he accepts your opinions and propositions.

The plan of "secretly crossing Chencang" is based on the historical story of "Ming repairing the plank road and secretly crossing Chencang". It means that when the two sides are facing each other, they deliberately expose their actions to confuse or paralyze the enemy, but secretly but actively carry out another offensive plan, taking advantage of the opponent's inherent opinions, quietly detouring to another place to sneak attack, so as to take advantage of the situation and win by surprise.

In business warfare, this tactic can be extended as: deliberately revealing one's intention to act in order to confuse or paralyze competitors or attract customers, but secretly preparing another action to achieve the goal of surprise, defeating competitors or winning customers.

The plan of "secretly crossing Chen Cang" is actually the use of "sneak attacks", but "secretly crossing" must first be "repaired", and this requires operators to make good arrangements first and set up another target in order to divert the attention of competitors and pave the prelude to the victory of "secretly crossing."

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