In the competition in the business world, we must be good at confusing and paralyzing the opponent through superficial phenomena, and secretly act actively for the real purpose, so as to defeat the opponent, so as to win customers and obtain economic benefits.

Genichi Kawakami, a Japanese, succeeded his father and was only 38 years old when he became the chairman of Nippon Gakki Corporation.

After taking office, Kawakami analyzed the industry and market situation, and believed that in order to win in the fierce business competition, it was necessary to first pave the way to victory, and then move towards victory step by step.

A long-term plan had been formed in Kawakami's mind. Not long after, Kawakami enthusiastically opened the Yamaba Music Classroom, which received millions of students, and invested more than 2 billion yen in this educational project to actively promote music education.

The music classroom is actually part of the Yamaha Music Promotion Association, and the financial resources are independent. There are several types of music classes, including flute classes, synthesizer classes, special talent training classes, etc., and these classes vary from nursery classes to mothers' classes.

The teachers in the music room are quite good, equipped with the best teachers and the best teaching materials. This seems to be a loss-making thing, but Kawakami is still very interested and still invests in it.

Moreover, Kawakami stated that this is a classroom purely to support the promotion of music education, and it does not have any commercial overtones.

So, is it true that music classrooms are just for the sake of music? Is it really not related to Yamaha Musical Instruments?

In fact, although teachers are not allowed to do any publicity about Yamaha instruments in class, the list of students has been sent to the Yamaha Musical Instrument Company through them, and these students have become the target of the Yamaha Musical Instrument salesman's product promotion.

In addition, the tutorial for the electronic organ is compiled by the Music Promotion Association, and if you don't use Yamaba's electronic keyboard, you can't play it. In addition, the higher the level of the class, the higher the level of the students, and only by using the Yamaha instrument can the music of that level be played well.

So, in essence, music education is of great benefit to Yamaha Musical Instruments. Genichi Kawakami's music classroom laid the foundation for the success of Yamaha Musical Instruments, and by the time his rivals suddenly woke up, Yamaba Musical Instruments had already established itself in the market.

Not to fight hard with the opponent, but

"Repair the plank road in the open, and secretly cross the Chen Cang", this is the success of Genichi Kawakami.