Nowadays, young people put on a pair of jeans and walk down the street without causing much reverie. But do you know that the birth of jeans was the result of the "jeans king" Lévi Strauss's "watching the fire from the other side".

More than 100 years ago, the discovery of gold in California sparked a gold rush. The news of many of the pioneers becoming millionaires in a day spread, attracting a flood of more successors.

With the increasing number of gold diggers and the increasingly fierce competition, in addition to the ore veins becoming the object of competition, excellent and suitable gold panning tools and daily necessities are also in demand.

Lévi Strauss, a German Jew, also came to this great arena of competition, bringing with him not the tools of the gold panning and the money he needed, but the sewing supplies he had used to manage, such as thread balls, and the canvas that he thought could be used for the tents of the gold prospectors.

Once at his destination, the sewing supplies were snatched up, which made him familiar with the local tailors, but the canvas was not in demand.

Instead of competing with the gold diggers, Lévy calmly observed the ever-changing situation in front of him. Lévy waited quietly, confident that the opportunity he sought would appear in front of him.

This opportunity was finally waited for by Levy.

One day, Lévy sat down with a tired miner who complained, "Alas, we dug and dug all day!" Eating and sleeping are afraid that others will grab the head, and the pants can't be repaired if they are torn, this ghost place, the pants are torn very quickly, and a new pair of pants can be lost in a few days......"

"Really? If there's a kind of hard-wearing trousers......" Lévy froze halfway through his words. Isn't canvas the most durable fabric? Right! That's it! He grabbed the miner and left.

Lévi took the miner to a tailor's shop he knew, and said to the master tailor, "Do you think it's okay to make him a pair of trousers from my canvas that he can wear underground?" ”

"Absolutely. It's best to keep it low and tight, so it's easy to work and look smart. The tailor came up with an idea. Okay, you look good, you have to be strong. ”

The predecessor of the first pair of jeans, cargo pants, was born. Because it is beautiful, convenient, and durable, it is popular among miners.

On this basis, Levi continued to improve and improve the quality of cargo pants, which gradually evolved into a new fashion, jeans, from the mining areas of California to the cities, from the United States to the world. Levi became the world-famous "King of Jeans".

If Levi had invested in the gold rush without thinking, instead of "waiting for the move", looking at it calmly, looking for his own breakthrough point, then the "jeans king" is probably not Levy.

Standing by and watching the fire on the other side, the chaos is calmly handled.

"Wait for chaos to be cured", wait and see how it changes, until things develop to the point where they are in their favor, and then take action to take advantage of it.

In the fierce business war, if you want to spend less money and make more profits, this "watching the fire from across the strait" plan cannot be used.