Kate Pinalle is a major manufacturer of bulldozers and forklifts worldwide. It said in the advertisement: "Anyone who buys our products, no matter where in the world, needs replacement parts, we guarantee that it will be delivered to you within 48 hours, and if it cannot be delivered, our products will be given to you in vain." ”

They did what they said, sometimes renting a helicopter for $2,000 to get a part worth only $50 to a remote area.

Sometimes it is not possible to deliver the parts to the user on time within 48 hours, and the product is really delivered to the user as advertised. Due to its high business reputation, the company has been thriving for 50 years.

In the West, people say that a wise salesman is a moral and emotional person, because they attach great importance to maintaining a good relationship between buyers and sellers, taking care of the interests of both parties, and making buyers very satisfied.

Smith, the number one salesman of Dodge Motor Company in the United States, is over half a hundred years old and is good at providing super service. In the United States, you can only make a few hundred dollars selling a car, and domestic cars are not as good as foreign ones. Smith made $175,000 in 1986 and sold all American goods.

Smith's trading is characterized by not only providing comprehensive service to customers before selling, but also always remembering old customers after they have made a sale, and trying to help them as much as possible. So Smith's customers are almost always repeat customers, that is, people who have bought his things always like to come back to him or recommend others to buy them.

Once, Smith received a call from a regular customer who said that he had run a car service company to transport patients to the hospital, and it just so happened that the carburetor of his "Dodge" car was broken and spare parts could not be found nearby.

Without saying a word, Smith put down the phone, removed the carburetor from one of the cars in the showroom, and immediately drove to the customer himself. Shortly after this incident, the customer bought 63 vans from him.

Excellent enterprises always maintain corporate credibility through after-sales service, expand influence with reputation, strive for customers, make customers establish a sense of security and trust in goods, induce their desire and behavior to buy continuously, and make them permanent customers.

"Deciphering the Thirty-six Strategies" Smith smiled and welcomed the returning customer is hitting in his hand, please wait a moment,

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