The instant noodles that people eat today were first produced by a Japanese person who was inspired by an ordinary phenomenon.

More than 30 years ago, a Japanese named Momofuku Ando opened a company in Osaka City that mainly processed and sold food.

Every day after work, Momofuku Ando takes the train back to his home in Ikeda City. At the station, he often sees people standing in long lines, waiting to eat hot noodles that have just come out of the pot.

At first, Ando didn't pay much attention to this commonplace, but over time, he began to think about the question: Since everyone loves noodles, then my noodle business must be very good, right?

Because eating hot noodles requires waiting for a long time in a restaurant, which is time-consuming, laborious, and inconvenient, eating dried noodles is also time-consuming and laborious, and it tastes bad due to the lack of seasoning.

In this way, Ando began to ponder: if he made a kind of noodles that could be eaten with boiling water, and with its own seasoning, it would be popular.

So, he bought a dough sheeter to make a new type of noodles. After numerous failures, he was not discouraged, but summed up his experience countless times.

After 3 years of hard work, Ando finally succeeded. The instant noodles he developed have indeed brought convenience to people's lives, so that they have been recognized by people step by step and welcomed by customers.

In this way, a pack of packs

"Chicken instant noodles" are removed from the shelves by customers, and bowls of fragrant and steaming instant noodles appear on customers' tables.

Ando's instant noodles attracted Japanese customers and sales soared, selling more than 13 million packs in just eight months after their first official launch, and Ando himself went from being a manager of a small company to a wealthy businessman with huge assets.

An important reason for Ando's success is that he is good at discovering people's latent needs from ordinary life phenomena and striving to produce products that satisfy the latent needs of customers.

Ando's whims at the station were a no-brainer, but he seized inspiration and believed that this field was a treasure trove, and he made decisions quickly and decisively.

This example also shows that it is hand-in-hand

"Sheep" are sometimes fleeting, which requires cultivating the insight of the sheep leader and the ability to adapt to the wind

The "sheep" will recognize it as soon as it appears and hold on to it firmly.