In 1981, British Prince Charles and Diana were going to hold a 1 billion pound wedding in London that caused a sensation all over the world.

As the news spread, many manufacturers and owners in London and across the UK were aiming at this opportunity almost simultaneously, racking their brains to make a fortune.

The candy factory prints pictures of the prince and princess on the boxes. Some textile, printing and dyeing industries have redesigned the decoration of products, marked with wedding commemorative patterns. A luxurious wedding brings great fortune to the operator, but the one who makes the most money is a business that runs a periscope business.

At the time of the ceremony, from Buckingham Palace to St. Paul's Church, nearly a million people were crowded along the 9th floor, and when the people standing in the back row were anxious about not being able to see the street scene in front of them, suddenly there was a shout from behind: "Please watch the festival with a periscope!" One pound a piece! ”

On both sides of the long street, at the same moment, hundreds of children ran up with improvised periscopes made of horsemanure cardboard and glass lenses, and in a few moments, a large number of periscopes were snapped up, and the store made a fortune.

Among the nearly one million spectators, people's needs are manifold, such as buying a beautiful medallion, eating a piece of cake, ice chess, and buying a box of candy with a photo of the prince and princess. But at that critical moment, if you can't see the prince and his lover clearly, it is the biggest regret.

The success of this business lies in the fact that it captures the fundamental need of the people, the desire to witness the scene of the most luxurious wedding of the century.

Consumer demand is diverse, and there are generally leading needs and auxiliary needs, and the dominant demand determines people's purchasing behavior.

Shrewd operators should be good at carefully analyzing the factors that affect market consumption, and in many needs, "catch the thief and capture the king" and seize the leading demand, in order to win in the competition.

The business name mentioned above is precisely in the wedding celebration to "capture" the "king" among the many needs of people: to see the wedding scene clearly, and to cross the layers of human walls. The periscope fits this perfectly, so this business stands out from the crowd of operators and makes a fortune.

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