In 1984, the city of Los Angeles, which hosted 23 Olympic Games, was in crisis. Not only did not a single copper plate be used for the required expenses, but all fundraising channels were blocked.

The Los Angeles City Council made the decision to refuse to host the Olympics. At this time, Uberroth received a notice from the Los Angeles Olympic Games Preparatory Team and was recommended to be the organizer of the 23rd Olympic Games.

After accepting the assignment, Ueberroth sold it for $10.4 million

"First Travel Company", report to the Los Angeles Olympic Games Organizing Committee. On his first day in office, he was greeted by an empty office.

There wasn't even a table in the room, no staff, no funds. Ueberroth didn't take all this seriously, and he first made it clear that this Olympics is complete

The organizing committee is independent of all levels of government in the United States

"Private Company". Then, he took out $100 and went to the bank to open an account for the Olympics.

Then, the troops were dispatched and the funds began to be raised. His first step was to patent the rights to television live broadcasts that provided information to the world about the game, and he sold them to ABC for $280 million.

In order to get more money from his sponsors, Ueberroth turned his second target to major corporations. When it comes to attracting soft drink companies to sponsorship,

"Coca-Cola" and

The competition between the two beverage companies is fierce.

Pepsi made a splash at the 1980 Winter Olympics, and sales have been rising year after year.

"Coca-Cola" intends not to miss this opportunity. Ueberroth saw this market and let it go all at once

The Coca-Cola company offered $12.6 million in sponsorship. Kodak Corporation of the United States and Fuji Corporation of Japan are two of the most influential photofilm companies in the world.

Kodak prides itself on

The "world's largest" company, big swagger. The organizing committee sent people to contact them many times, and they tried their best to bargain on the sponsorship fee, and even complained that no film company would be willing to pay $4 million in sponsorship, so that it took half a year to reach an agreement.

At this time, Japan's Fuji Company took advantage of the situation and obtained the film supply and advertising rights with a sponsorship of 7 million US dollars.

When the news spread, Kodak regretted that it was too late, so it had to toast and not eat and drink, dismissed the director of the advertising department, and spent $10 million to buy all the film advertising time of ABC TV during the Olympic Games, in an attempt to block Fujifilm's TV commercials during the Olympic Games.

Despite this, Fuji Roll entered the U.S. market through sponsorship, and its reputation grew, and it won tens of millions of dollars.