A man named William Boeing and his friend West Wilde in Seattle started a small seaplane factory called Pacific Airlines, which at the time had only 21 workers. The year after its founding, the company built its first aircraft and renamed it The Boeing Company. Since then, Boeing has firmly occupied the world aircraft market with its continuous introduction of new products, and has become the largest civil aircraft manufacturing company in the United States.

The Boeing Company manufactures civil and military aircraft, helicopters, missiles, aerospace equipment, and provides parts and maintenance services, as well as a computer business. The company has grown from the initial dozens of people to more than 100,000 employees. For decades, Boeing has been a leader in the world's aerospace industry. Exploring the secret of Boeing's success, it can be concluded that the biggest magic weapon for Boeing's achievements is to continuously launch new products and firmly grasp new trends in market demand.

As early as the 30s of the 20th century, Boeing took the lead in launching the civil aircraft "Flying Scissors", which shocked the world. In World War II, in order to cooperate with the defeat of fascism, it took the lead in launching large bombers such as B17 and B29. Because these two types of aircraft are very powerful, people call the B17 type "air fortress" and the B29 type "super air fortress"; because of the joining of these extremely powerful aircraft, the strength of the allied forces has been greatly increased, and it can be said that the morale of the allied forces has been greatly increased, and the fascist prestige has been extinguished, and has made a major contribution to the victory over Germany, Italy, and Japan.

However, the good times did not last long, and after the end of World War II, the US military canceled all outstanding orders, paralyzing the entire US aircraft manufacturing industry. Although Boeing provided tremendous support for the final victory of the army during the war, due to the cancellation of military orders, it did not develop other varieties for a while, and it fell into the "death flight" without exception.

For a time, the former demeanor of various aircraft manufacturing companies was gone, and everyone was depressed and did not know where to start.

But William Boeing was not intimidated by the difficulties in front of him, but reflected deeply. He believes that although the reason for the "death flight" is due to the cancellation of military aircraft orders by the military from the external situation, as a company, it also has an unshirkable responsibility: that is, it relies too much on the military's orders, the products are too simple, and it does not take into account in time the question of what direction to develop one day when the war stops.

It's not too late to make amends. William Boeing decisively reoriented its operations and took steps accordingly.

On the one hand, Boeing continues to maintain close contact with the military to keep abreast of the development trend of military aircraft and the needs of the military, so as to meet the needs of the military in a timely manner. This way the military will not mind, and it will be difficult for other aircraft manufacturers to take advantage of it; On the other hand, considering that the military will not have new orders for the time being, it is completely possible to allocate major manpower and financial resources to develop civilian commercial aircraft. As the saying goes: save its shape, complete its potential, and the practical application of the strategy of "golden cicada shelling".

When a strategy is formulated, it must be implemented. In order to ensure the smooth realization of the measures, on the one hand, the Boeing Company attaches great importance to absorbing and cultivating qualified personnel, and gives them full power to devote its main forces to the research and development of civil aircraft, so as to stand out from the old shells of the single production of military aircraft.

The post-war economic recovery spurred the demand for civil aircraft, and aircraft manufacturers around the world rushed to adopt new technologies and introduce new products quickly. In the midst of fierce competition, on July 15, 1954, Boeing's first and nation's first jetliner took to the skies. At this time, some of the jetliners of other companies are still being assembled in the factory, some are still being tested in the wind tunnel, and some are even staying in the stage of operation on the map. None of them were able to introduce new civil aviation aircraft as quickly as Boeing.

Because the inspection certificate number issued by the United States Aviation Administration to Boeing's first jet airliner is 70700, which happens to be considered a lucky number by Americans, Boeing named the aircraft "Boeing 707", which also opened up a new era of "Boeing 7" series passenger aircraft. For a time, "Boeing" became almost synonymous with jetliners.

As soon as the "Boeing 707" came out, it attracted the attention of the whole world, and orders flew like snowflakes. Since then, Boeing has stepped out of the canyon of the single production of military aircraft and rushed out of the "death flight". The "golden cicada shelling" scheme shows its alluring power.

Since then, Boeing has successively launched 727, 737, 747, 757, 767, and 777 passenger aircraft, and has designed and manufactured various trainer aircraft, destroyers, reconnaissance aircraft, torpedo aircraft, patrol bombers, and long-range heavy bombers for the Navy, Army, and Marine Corps. Boeing has grown day by day, and to this day Boeing is still the "leader" in the field of aviation industry.

In the face of difficulties, Boeing used the technique of "golden cicada shelling" to get rid of the predicament, and at the same time created a false impression for competitors, so that they did not doubt but really succeeded by concentrating human, financial and material resources to develop new products and adapt to market demand.

When the enterprise encounters difficulties, if the competition is fierce, it is easier to get rid of the opponent and make itself reborn at the same time. This is the inspiration left to us by the "golden cicada shelling".