Nestlé's talent is localized

Promoting strengths and avoiding weaknesses in employing people is not only a method of employing people, but also the need to win the business war. Nestlé Foods is the largest monopoly in the Swiss food industry and a prestigious multinational company.

Founded in 1866, after more than 100 years of business development, the company has expanded to more than 300 factories and more than 700 sales organizations, distributed in Switzerland and more than a dozen countries and regions in the world, with annual sales of more than 10 billion US dollars.

The success of Nestlé Foods in Switzerland is largely due to the fact that it pays attention to the strengths and avoids the weaknesses when employing people. When expanding their overseas business, considering that the company's existing employees do not have the advantages of working in other places, but the people in the company's location have the advantages of understanding foreign customs and familiar relationships, they adopt the employment strategy of cultivating local personnel in the company's location, so that the directors, managers and heads of various departments in hundreds of processing plants and hundreds of sales organizations abroad are gradually served by locals, and gradually realize the localization of overseas institutions.

As a result of the localization of Nestlé Foods' employment and the ability and expertise of the local people to familiarize themselves with local policies, customs and customer consumption habits, the sales business has been broadened, the company's management has been strengthened, and satisfactory results have been achieved.

For example, in 1974, the Nestlé Foods Cote branch had a turnover of $25 million and a net profit of less than $200,000, and in 1976, after changing local leaders at all levels, the turnover soared to $35 million and the net profit reached $1.2 million.

In real life and work,

The strategy of "long-distance and close-range attack" requires that people be good at flexibly using long-distance and close-range attacks, and must not be used

"Outing" with

The "melee attack" is separated, and they must complement each other in order to complement each other. To carry out a long-distance and close attack is to focus on the future and go to a distant place to find allies for our use.

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