Anne Royal is a female journalist. She had repeatedly wanted to interview then-U.S. President Quincy Adams to see the president's views on banking issues. But each interview request was denied.

Anne Royal couldn't make a plan, and she had another plan. She had the tenacity to never give up until she got her goal, and she began to pay attention to the president's routines and habits, and found that Quincy Adams always got up before dawn to go for long walks or horseback rides, or to swim naked in the river. Well, Anne frowned, and thought about it.

At dawn that day, she followed the president far away to the river. The president took off the last pair of pants and jumped naked into the river. At this moment, Anne, who was hiding behind the tree, turned out, sat down on the president's clothes, and then politely shouted: "President, please swim here!" ”

When President Adams saw this, he was taken aback and asked with a flushed face, "What are you going to do?" ”

"I'm a journalist and I've asked to interview you many times, but I've been denied. I would like to know what you think about the banking problem. Now, can you answer my question? Mr. President. ”

Adams knew he was in a dilemma, he couldn't get out of the water naked, and he couldn't get ashore and get dressed without being interviewed. So, he also had a plan, and said to Anne: "Miss reporter, please go behind the bushes, let me go ashore and put on my clothes, and promise to accept your interview." "He just wanted to trick Anne away. However, Anne knew that if she waited for the president to put on her clothes, she would have a long night's sleep.

Anne smiled, "Mr. President, no. If you come ashore and take your clothes, I'm going to shout, and you see there are three fishermen over there. Adams had no choice but to answer Anne's question in the water. The success of this interview gave Anne another step forward in her career.

The key to this plan is to set up a ladder, the way to set up a ladder is to tempt each other, between businesses, you can use small profits to lure each other to take the bait, step by step induce, and finally cut off its back road, forcing it to comply. For the product, you can take the method of trial, and then increase the price when it feels convenient to use and cannot be separated. It is also possible to attract with the low price of a product and make up for it with the high price of the product related to it.

Luring the enemy to go deeper, cutting off the enemy's retreat, and encircling the point to send reinforcements is the main purpose of the plan of "going to the house and drawing ladders". In the course of business activities, if an enterprise operator can be good at using the strategic idea of "luring the enemy" in this scheme, pretending to create opportunities for competitors or customers, or allowing them to take advantage of the advantages to attract customers to understand the product and be willing to buy it, they can achieve the purpose of expanding sales and occupying the market.