The strategy of going up the house and drawing the ladder is often manifested as fraud in business activities. It is usually a guide to lure the other person into a difficult situation, and then force them to comply.

In the case of commercials, this strategy can be used to create suspense and increase the allure of the advertisement. One day in 1974, a strange advertisement was published in two major newspapers in Taiwan at the same time. The advertisement does not indicate the name of the factory, the upper end is a cartoon-style locomotive, and the lower end is a few lines:

"Don't buy a motorcycle today, please wait six days. When buying a motorcycle, you have to think carefully. There's an unexpectedly good car that's coming. ”

The next day, the advertisement was published, but the content was changed to one word: "Please wait for five days......

On the third day, it was changed to, "Wait four days......

On the fourth day, the advertisement was changed to: "Please wait three more days, to buy a locomotive, you have to take into account the appearance, fuel consumption, horsepower, durability, etc." There's a good car like no other coming. ”

On the fifth day, the advertisement became: "This Wild Wolf 125 locomotive that you have been waiting for for a long time to satisfy you with its appearance, momentum, durability and fuel economy is coming." I would like to ask you to wait two more days. At this time, the psychology of consumers has been triggered by suspense to become more impulsive.

On the sixth day, adding fuel to the fire: "I'm sorry, the Wild Wolf 125 locomotive that kept you waiting for a long time is coming tomorrow." ”

On the seventh day, the "wild wolf" rushed to the market in full view of everyone, invincible, sensational, and immediately became a best-selling product.

This ad is a masterpiece of ingenuity. Its success lies in the use of the strategy of going up the house to draw the ladder, using people's curiosity, creating suspense, and hanging the appetite of consumers, thereby expanding the influence of advertising and making advertising play a full role.

Opening up the market and expanding the sales volume of commodities is the unremitting goal pursued by every operator. However, the business strategy of the upper house ladder is not to win in the market with quality, but to be opportunistic and work the institutions or personnel that determine the market in order to achieve their own goals.

"Deciphering the Thirty-six Strategies" "Hanging Appetite" to create suspense to attract customers is in the middle of the hand, please wait for a while,

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