Consumers may have noticed that many of the products with foreign signboards are not actually purebred foreign products, and the place of manufacture in China is clearly indicated in the item of origin of the goods.

Why do Chinese products use foreign trademarks? At present, advocating enterprise mergers, there are many loss-making enterprises whose original products cannot be sold, resulting in a serious backlog of products, but once they are merged by famous brand enterprises, the use of the trademark of famous brand enterprises, in the case of product quality and performance has not changed much, why is it sold out?

In another case, if a merchant with poor sales status invites celebrities, authorities or experts to help promote the product, provide product consultation to consumers, or sign the product, the merchant's sales situation will change significantly.

Why? The three types of promotions listed above all have a similarity, that is, borrowing the good name of a well-known trademark or an authoritative celebrity.

The essence of this kind of promotion is also a beauty trick, which contains a beauty trick

The idea of the "seduction" law. Beauty Trick

The "seduction" method is to lure others into being deceived by beauty. In commercial sales, it is borrowed from its attractive practice of beauty, and the good name is used to attract and tempt consumers.

This kind of good name can be a well-known trademark, a well-known company or a well-known authority. Leverage the good reputation of these names in the minds of consumers to promote reliable but little-known products.

because

The reputation effect of "good name", this kind of promotion method of borrowing good name to open the market, has become one of the most important promotional methods in sales.

Because of the borrowing of good names, the market can be opened, and some undesirable phenomena and illegal things will breed and spread in this kind of promotion.

If consumers do not take precautions, their legitimate rights and interests will be infringed. Borrowing a good name and opening up the market is an effective means of promotion, and it is a beauty trick

One of the main forms of application of the idea of "inducement" in commercial sales. However, the use of this means to carry out improper and illegal sales is a large number of real life, consumers must be vigilant and beware of being deceived.

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