The survival of the operator is ultimately premised on the realization of product value. Therefore, on the market stage, operators should always grasp its movement trend and adopt different marketing strategies. One of these strategies is "convincing people with form" derived from the "bitter meat trick". It is when the product officially enters the market, the first product is vividly and intuitively released to the world to drive and induce people's desire to buy the product. People say that "it is the mule and the horse that are drawn out for a walk" is the truth.

Business operators often use destructive experiments, functional exhibitions and other methods to achieve the purpose of conquering users.

Destructive testing refers to exerting a strong external impact on the product in the public, making people feel that the product quality is excellent.

In 1986, Sheyang County Sofa Mattress Factory in Jiangsu Province produced a "Suhe brand" Simmons mattress, which was cold and unknown at the beginning. In November of that year, the supply and marketing staff of the factory transported the products to Ma'anshan City, spread them on the street, and ran them over with a truck with a load of 10 tons in public, without any damage, and immediately became famous in the city.

In less than half a year, "Suhe" sold well in dozens of large and medium-sized cities such as Shanghai, Nanjing, and Wuxi.

The world-famous watch "Citizen" was not appreciated by consumers at the beginning. How to open up this situation? The usual advertising campaign to compete with a rival who had dominated the world watch industry for more than a hundred years was not effective for a while, and heavy bombs had to be used to storm this fortified castle.

As a result, the "Citizen" sent out a shocking news: at some point, a plane will drop a batch of watches in a certain place, and whoever finds it will belong to whom.

Sure enough, the time had come. A helicopter flew over the curious crowd and sprinkled a "table rain" on the nearest open space at a height of 100 meters.

It didn't take long for the reputation of "Citizen" to soar and shake the entire watch industry.

Functional merchandising refers to the use of windows, counters, and other means to make products work and give people a sense of reliability.

In 1979, Jiangsu Wuxian explosion-proof motor factory switched to electric fans. How can small factories win the market and credibility in Shanghai, where strong players and famous brands are competing?

According to the psychology of consumers concerned about the temperature of the motor, the factory leaders placed an electric fan on the counter of the Shanghai department store and ran continuously for a total of 171 days from spring to autumn. Some customers passed by, reached out to feel whether the motor was hot, and asked the salesperson about the fan.

Therefore, the "little camel" knocked on the door of the Shanghai market.

The above example illustrates that the product itself is the most convincing advertisement, and the user is most convinced that he sees it with his own eyes. Therefore, the most effective means for a product to conquer users is to let the product itself speak. The products that customers love are the best products.

In the user-oriented market competition, it is very important to make customers feel at ease about the various quality indicators of the products. In order to dispel the doubts of buyers, it is okay to use a "bitter meat trick" when necessary, so that the product can suffer "suffering".

Carrying out a destructive test on the product in order to win the trust of consumers, so as to open up the sales of the product, this is the application of the "bitter meat strategy" in the business war, and using this strategy to spy on economic and technical intelligence is to cut to the original meaning of the "bitter meat strategy".