Chapter 8: The Real Killer
"Thank you."
Wang Yu said sincerely.
Cheng Hao shook his head again and again: "Classmate Wang Yu, you don't have to be polite. Our student council is designed to serve our classmates, but even none of us can have your mindset. So don't say anything that bothers us. We should thank you for your dedication to the new students. But shouldn't the school be informed about such a big event? ”
Wang Yu snapped his fingers: "Don't worry, the school approved my request yesterday, and Director Liu personally made the decision." ”
Cheng Hao sighed: "Since Director Liu has agreed, let alone our Propaganda Department, the entire student union can cooperate with your activities unconditionally." ”
Wang Yu shook his head and said, "My promotional activities are for the first few days of school, and it is estimated that your student union is also very busy." I'm sure I can't disturb your business. ”
When he thought in his heart, if he really dared to pull the tiger skin and pull the entire student union to help him work, Director Liu was estimated to be able to shoot him to death.
When Cheng Hao was anxious to say that this was the right matter, Wang Yu stopped him from speaking and continued: "Minister Cheng, if I remember correctly, the school's BBS should be in charge of the Propaganda Department, right?" ”
Although Cheng Hao wondered why Wang Yu suddenly mentioned the forum, he subconsciously nodded: "That's right." ”
Wang Yu said: "How is the development of BBS? ”
Cheng Hao spread his hands and said helplessly: "The school's BBS is just an ornament, and basically there are not many students online. It's just that a few days ago, the school sent a notice, saying that the new semester let us catch the work of BBS. Because of the rapid development of the Internet, the leaders hope that BBS will also have a new look, keep up with the times, and keep pace with the times. Even if it can't be compared with 'Shuimu Tsinghua' or 'Peking University Unnamed BBS', you have to make your own characteristics. ”
Wang Yu nodded secretly.
Everything was as he expected, and the development of the school's BBS was really not good.
He smiled: "That's why I didn't go to the president of the student union, but to Minister Cheng." Because in my opinion, this promotion can bring huge traffic to our school's BBS, and it can be mutually beneficial, which is a win-win result. ”
Cheng Hao was puzzled.
What can BBS have to do with promotions?
Wang Yu explained: "I am going to ask every new student who wants to buy a gift package of daily necessities to register on BBS, and only those who have registered the information can buy our preferential products." ”
Cheng Hao was even more confused: "Isn't this an extra move?" Isn't it more convenient to register your information offline? ”
Wang Yu said: "My registration information is not an ordinary registration. ”
Cheng Hao asked, "Why is it not common law?" ”
Wang Yu smiled mysteriously: "Because of this new birthday supplies promotion, I will not go through the conventional sales method, but prepare for a group purchase." ”
Cheng Hao was stunned: "Group buying? What do you mean? ”
"Group buying......
Wang Yu finally said the ultimate killer of the promotion he wants to do this time: group buying!
If you just do ordinary daily necessities discount promotion, even if the price is cheap, many new students will not pay. Because the mode is too simple, the impact is not enough.
But group buying is different.
In later generations, when the group buying model first appeared, almost everyone had a feeling of subversive thinking. Most people can't help but buy something as soon as they see something on a group buying website. Even if you don't want it, even if you don't need it. But when I saw its price, I couldn't help but place an order.
After all, it's too cheap.
The 299 rice cooker is only 68 for the group purchase price.
1888's brand-name bags, the group purchase price is only 168.
888's seafood buffet is only 58.8 for group purchases.
1600 one-stop service, group purchase price...... The author is not clear, the author is budding, and the author has not seen it.
Let's just say that who is not tempted by this price?
Regardless of whether you have money or not, you are all red-eyed and rush up.
That's why group buying quickly swept the whole network at a terrifying speed just after it was launched, and caused a hundred group wars, so that almost all capital predators were involved.
But is it really cheap?
Not necessarily!
It's just that this group buying model captures the psychology of users.
Now, Wang Yu believes that when students see the group buying model, their psychological impact will definitely be greater and more shocking than that of netizens who are accustomed to seeing the Internet in later generations.
As a greasy old man who has been doing e-commerce sales for more than ten years, he knows best how to grasp the psychology of young people, and he also knows how to empty their wallets.
Of course, Wang Yu understands that if he comes up with a group purchase model now, he will miss out on a sum of money. Because if this model is taken out after six or seven years, it can easily pull a huge investment of no less than eight figures. But he thought about it for a long time, and he still dispelled the psychology of guarding the "group purchase model" and waiting for the price to sell.
In six or seven years, the daylilies were cold.
Moreover, the group buying model is too easy to be plagiarized, and it is also a bottomless pit for burning money, which is too affected by capital. Even if he wants to make money with it, there is a high probability that he will be subject to capital. And Wang Yu also knows a result: group buying will die quickly after a period of popularity, and there is no way to survive for a long time.
"It's a pity that the group purchase model can't be patented."
Wang Yu sighed in his heart, otherwise he would be able to support his old age as long as he ate the patent fee of the group purchase.
After explaining the group purchase model to Cheng Hao.
Wang Yu continued: "So now I hope that Minister Cheng can find a technical talent and make a group purchase page on BBS to facilitate the registration of new students." You only need to fill in your name and department on the page. Then mark the amount of the offer with a prominent number on the group purchase page. For example, if the number of group buyers reaches 100, the price of the daily necessities gift package is 108 yuan. The number of group buyers reached 200, and the amount was 98 yuan. The number of group buyers exceeds 500, and the amount is 58 yuan...... Wait a minute.
That's why I chose to register my information online. Because it's more intuitive and less prone to errors. It is also conducive to exporting data later and checking with students. ”
When Cheng Hao explained the group buying model to Wang Yu, his face was already sluggish.
There is a feeling that the brain is not enough.
Can things still be sold like this?
After half a ring, Cheng Hao took a deep breath: "There are not many problems in terms of technology, after all, you only need to register information." There is no complex data processing involved. ”
Wang Yu said: "Then it's decided." ”
It wasn't until this moment that Cheng Hao finally understood why Wang Yu said that promotional activities could drive BBS traffic. If you really follow Wang Yu's example, I am afraid that the BBS traffic will explode.
Cheng Hao was a little embarrassed: "Wang Yu, you think about us like this, I feel that we are a little sorry for your efforts." In this way, the promotional banners, leaflets, roll-up banners and other promotional materials needed for this promotion are all covered by our publicity department. And when the time comes, I will apply for four computers from the school and put them on the promotion site for new students to register their information. In addition, I see if I can borrow a projector from the school, and when the time comes, I can build a large screen on the campus, and project the preferential price and progress of the group purchase on the big screen in real time, forming a big visual impact. What do you think? ”
Tut.
This kid is really good.
Wang Yu asked, "Will it be too troublesome for you?" ”
Cheng Hao stopped him: "Wang Yu, don't say this." ”
With the promotional effect of the promotion on BBS, Cheng Hao felt that he owed Wang Yu a favor. So how can it be a trouble to do something small within your ability?
Wang Yu found that he liked college students more and more in this era.