In this era, due to the limitations of vision and lack of experience, many businessmen are reluctant to spend money on publicity. Unless it is the money of capital, it is more uncomfortable to let them take money out of their own pockets for promotion than to kill them.

But Wang Yu knew that necessary publicity was indispensable. If you can spend your money wisely, the more money you spend, the greater the profit you will make.

Know how to pay, only then can you be rewarded.

Back to the rental house.

Wang Yu divided the 10,000 yuan into two parts, one for 5,000 yuan first, and the other for 5,000 yuan to Zou Yue, telling him that the salary of the extension staff was settled on a daily basis and settled once a day. If someone cuts corners, cheats, deducts all wages, and then kicks out the promotion team.

Zou Yue looked at the five thousand yuan and was a little confused: "Is it too much?" ”

His algorithm, 10 people give 20 yuan a day, and it is only 200 yuan a day. It takes 25 days to use up 5,000 yuan.

But Wang Yu's words frightened him again: "You must spend the 5,000 yuan within three days." After three days, I will give you another 10,000, and 10,000 yuan will be spent in two days. After five days, I will give you 20,000, and 20,000 must be spent in one day. ”

Zou Yue's face was full of shock.

He felt that he had not been as frightened in his life as he was today.

Wang Yu looked at Zou Yue: "Don't think it's scary, I'll calculate an account for you, and you will know that it's nothing at all: the 10 promoters I mentioned just now are just the number of people in the early stage, for you to practice." Once you're familiar with the process, it's time to scale up your promoters from 10 to 50, 100 or even 1,000. If it is 1,000 people, they are 20 yuan a day, and the salary is 20,000 yuan a day. Of course, how to manage these 1,000 people, you have to figure it out yourself. For example, if you divide them into 10 teams, each team chooses a team leader, and you only need to connect with the team leader. Or you can hire a few assistants to help you with the statistics...... Wait a minute. ”

Zou Yue was a little overwhelmed.

He didn't talk about managing people in school, and he was terrified when he saw strangers.

When Wang Yu asked him to manage a ten-person promotion team just now, he agreed with his head. Now when he hears that it is possible to manage a team of thousands of people, even if these people are part-time online employees, he feels a sense of suffocation.

Wang Yu didn't speak, and looked at him seriously.

Zou Yue's hands clenched tightly, and he gritted his teeth: "I'll do it!" ”

Wang Yu showed a bright smile: "I believe in you." ”

In fact, he knew in his heart that with Zou Yue's current ability, he would not be able to control a team of 1,000 people at all. Not to mention a thousand people, even a hundred people can't manage it. But he still said this, because he knew that a person with a character like Zou Yue could only stimulate his greatest potential by giving the other party an almost impossible goal.

In his previous life, Zou Yue was able to get a school scholarship every year and graduated as an outstanding graduate, which proved his excellence. In the end, he gave up his good job to become a village official in his hometown, which proves that his heart is far more resolute and strong than ordinary people. Such a person, if he is given a chance, is a fish leaping into the dragon gate.

Really.

After Wang Yu finished speaking, Zou Yue devoted almost all of his time to studying "Happy Elimination", and there was a wisp of madness in the depths of his focused eyes.

After two hours, he raised his head and said, "Brother Yu, I have fully understood the game. ”

"Okay!"

Wang Yu opened his laptop, pointed to the screen and said, "I just wrote down everything you need to do on the document, mainly the following things:

First: recruitment, first recruit a small team of about 10 people.

Second: tell the promoter how to publicize and promote.

Third: count the work efficiency of the promoter and verify the work content of the other party.

Fourth: When you are familiar with the entire promotion process, expand the promotion team, and then cycle in turn. ”

After speaking, Wang Yu sent it to Zou Yue.

Zou Yue hummed, then opened the document and began to look.

But just a moment later, he raised his head in amazement: "This promotion method ......"

There was absurdity in Zou Yue's eyes.

As a student majoring in marketing (e-commerce), he has long seen a variety of marketing methods from the books of his major, and he even feels that all the publicity and promotion models in the world are recorded in books.

Everything is the same.

But...... Seeing the promotion method written by Wang Yu, Zou Yue felt that he had opened the door to another world.

"This ...... All right? ”

Can it still be advertised like this?

Can it still be promoted like this?

Zou Yue was a little skeptical about life.

Seeing Zou Yue's expression, Wang Yu had a smile between his eyebrows: "Try it." ”

If it were Jiang Wenyao, he would definitely say that this promotion method would not work, and then put forward his own suggestions.

If it were Zhou Jian, he would definitely say Wang Yu, where did you come up with the strange idea.

And Zou Yue still just nodded: "Okay." ”

……

After Wang Yu finished admonishing Zou Yue, he took the notebook and walked to another corner of the room.

He has more important things to deal with.

First of all, he opened Baidu and inquired about the situation of Baidu advertising, but unfortunately found that although Baidu has become the largest search engine in China, it has just opened advertising services this year, and the effect is not significant. Because the vast majority of netizens are still in the most basic stage of using the Internet. 90% of gamers open the game by clicking on the icon directly from the Internet café computer, rather than searching on the Internet.

Baidu really enters the hearts of ordinary netizens, and it has to start with the slogan "Baidu, you know".

Therefore, if you want to do game promotion on Baidu now, Wang Yu can think that it will not be of much use.

Baidu is excluded.

Wang Yu pondered for a while and opened the Hao123 website.

This is the most useful promotion channel he can think of at the moment.

Hao123 has a large traffic, a fresh layout, and high user stickiness. And at present, its advertising price is not too expensive, the advertising cost of a homepage text chain is basically about 5,000 yuan a month, and the advertising cost of the secondary page is not more than 1,000 yuan.

Soon, Wang Yu contacted Li Xingping by email and put forward his willingness to advertise on the homepage of Hao123.

But what Wang Yu didn't expect was that Li Xingping quickly replied to the email and rejected him.

Wang Yu frowned, not knowing where the problem was.

After several email cross-examinations, Li Xingping finally gave a reason for refusal: Wang Yu's website is too new, and there is only one game content in it. And hao123 now adheres to the principle of content as king and advertising second, and has certain traffic requirements for advertising websites. That's why I rejected him.

When Wang Yu heard the reason, he secretly admired it in his heart: No wonder Li Xingping was able to achieve Hao123 to this height by himself, and sold it to Baidu at a high price next year, becoming a legend of the Huaxia webmaster. Being able to resist the temptation of money and make the website stick to its original intention is not something that ordinary people can do.

However, Wang Yu was not persuaded by Li Xingping to retreat, but continued to communicate with the other party, and put forward several principles of his own:

First, Kaixin.com is a healthy and non-toxic website. The mini-games in it are also casual and have no bad orientation.

Second, Kaixin.com only needs to hang a text link in the advertising area at the top. There is no need to hang in the area of the famous station navigation or practical cool station.

Third, Kaixin.com only advertises for half a month, and the advertising fee can be doubled.

After several hours of negotiations, Li Xingping finally nodded and agreed, but still did not agree with Wang Yu to hang the happy network, so he could only hang the five words "happy and happy", and then jumped to the happy network. As for the price, it is 10,000 yuan for half a month. It's almost four or five times more expensive than ordinary advertising dollars!

"This is a black-bellied lord."

Wang Yu knew that Li Xingping was a lion's mouth, but he had no choice but to nod his head and agree.

A few minutes ago, he secretly praised the other party for not being tempted by money, but he was immediately slapped in the face.

After the negotiation.

Wang Yu noticed that the time was close to one o'clock in the afternoon, he patted his head and hurriedly ordered two takeaways.

When the takeaway was delivered, Wang Yu patted Zou Yue, who was still concentrating on things: "Come, eat first." ”

"Okay."

Zou Yue rubbed his sore eyes and hands, and after taking the fast food box handed over by Wang Yu, he did not eat it immediately, but began to report on the morning's work: "I was already in Linda, Qingbei, Zhejiang University, and Fudan just now...... The forums of more than 20 colleges and universities in China have all posted posts on recruiting part-time workers. Some of the posts were deleted by the moderators, but most of them are still there, and more than 30 students have been lured by the part-time salary and are contacting me one after another. ”

At this time, a part-time salary of twenty yuan a day is a great temptation for many students.

Wang Yu raised his eyebrows: "Are you going to recruit all students as promoters?" ”

"Yes."

Zou Yue replied honestly, "The students are enthusiastic and efficient, and they don't have so many eyes. It is much more difficult for social workers to be controllable than students, and they are not as efficient and enthusiastic as students, and they also have higher salary requirements than students. All things considered, I chose the students. In addition, it does not require much professional skills to do publicity and promotion, as long as you can use a computer, students in school can do it. ”

Wang Yu gave a thumbs up: "Incisive!" ”

He was completely relieved, and he really didn't choose the wrong person. Based on Zou Yue's words, the other party's future plasticity may be higher than he imagined.