"You're still too young." Shen Liang held up "Journey to the West" and said, "Good goods + champions, it's not a simple 1+1=2, a lot of publicity in the early stage is for today's sales." ”

"Cousin Xue, even people like you know the name of "Journey to the West", think about it, those who are better educated and more knowledgeable, won't they spend money to buy a copy and collect it home?"

Shen Liang's words Xue Pan, Hua Zifang, and the attacker were stunned.

Xue Pan felt that it made sense, and touched the back of his head for a long time, "Although the words are good, why does it sound so awkward." ”

Shen Liang continued: "Think about it, if it were you, when you saw the book endorsed by the champion, did you have the urge to buy a copy to see, or keep it for collection, in addition, those who listened to the story and wanted to see it, would they buy one?" ”

Jia Yun slapped her thigh and suddenly realized: "I understand, Second Master, you spent a lot of money on publicity before, just to let everyone know that the champion endorsed "Journey to the West", and those who like the stories of gods and demons, after listening to the story, they are eager to know the story behind, so with a multi-pronged approach, the more people will know our book."

So one out of ten of these people paid for it, and that was also a very considerable sales. ”

Shen Liang patted Jia Yun on the shoulder and said: "To put it simply, it is to cast a wide net, just like fishing, the initial investment is to make a nest, and if the nest is well played, the fish will come to feed, and the greater the probability of you fishing."

So don't be afraid to spend money, every penny you spend on publicity, will become a future profit. ”

Jia Yun and the others didn't seem to understand it, after all, it was the first time to do business, and they hadn't yet formed a businessman's thinking.

However, Xue Pan understands a lot, although he does not learn and has no skills, he is also a family of imperial merchants, and he is familiar with the way of doing business: "But I heard my shopkeepers say that the wine is not afraid of the deep alley."

As long as the quality of the goods is excellent, you are not afraid of no sales, and business is based on integrity, to do a long stream, your price is so high, in case people buy back, find that the goods are not right, is not to damage the reputation? ”

Shen Liang was a little surprised, this stupid overlord is not useless, it seems that none of the high-ranking families are simple, if you take them as fools, then you yourself must not be smart.

The others listened to Xue Pan's words and thought so.

After all, the sales concept is different, and now the businessmen pay attention to the quality of the goods, thinking that the others are trivial, as long as the quality of their products is good, they are not afraid that no one will buy it.

Facing everyone's inquiring eyes, Shen Liang said with a smile: "Be prepared for danger in times of peace, think about change quietly, the ancestor said that everything has a way, such as a dream bubble, like dew and electricity, this sentence means that everything in the world is not immutable."

There are time-honored brands that have been passed down for hundreds of years, but the number is very small, why, is it because the quality of their products is not good? I don't think so, why is that? Because of humanity!

Human nature likes the new and hates the old, I only see the newcomer laughing, and I hear the old man crying, which Cousin Xue should deeply understand. ”

Shen Liang's words were simple to understand, and Jia Yun and the others also nodded one after another.

Xue Pan shouted even more interestingly, calling Shen Liang really a wonderful person!

As the sun rose, the number of people on the streets gradually increased.

It was already approaching the end of the year, and everyone's faces were full of joy, but because of the bad year, these poor people were a little hungry.

Suddenly, the sound of firecrackers was loud, and people turned their heads one after another, and it turned out to be a bookstore on the street selling the four treasures of the study in Dongcheng opened, and the firecrackers were set off.

People like to watch the excitement, and everyone rushes in groups in the direction of the bookstore.

"Yuxiang Bookstore opened, the first 100 book buyers can enjoy a discount, buy a copy of "Journey to the West", and give a personal autograph of Wei Zaode, the champion of Jinke!"

"Yuxiang Bookstore opens, the top 100 book buyers ......"

On the street, many young people held leaflets in their hands, and they picked out well-dressed and dog-looking literati to hand them out.

As for those who are dressed in patches and have a dirty face, they are simply ignored.

Among these called flowers, there is a boy in his early tens, surnamed Zhu Chenggong, and he is accompanied by his seven-year-old sister Zhu Meili.

The two of them followed their parents from Shandong to Shenjing City last year.

It's a pity that bandits outside the city are rampant and kill their parents, leaving only the two brothers and sisters to beg for food in the Shenjing City.

In the past year, Zhu Chenggong has endured all the hardships and white eyes, but with a ruthless spirit, he insisted on taking his sister with him, and the two of them miraculously did not starve to death.

During this period, there was also the old bustard of the Qinglou, who offered to buy his sister, but he sternly refused.

It's better to sell your sister to that kind of place, than to kill her.

Relying on his wit and eccentricity, Zhu Chenggong barely starved to death, a few days ago Jia Yun was looking for a small flower nearby and distributing leaflets, and Zhu Chenggong was hit at a glance.

Intuitively, Jia Yun felt that this child was good, so she gave him this errand.

In the next few days, according to Jia Yun's observation, Zhu Chenggong was not only lazy, but also often overfulfilled the task, which was in stark contrast to other Huazi who took money to grind foreign workers and even directly threw away the leaflets.

It's pitiful to call Hanako, but there are also hateful things, and the biggest sin is laziness, stealing and playing tricks.

Today, Zhu Chenggong woke up his sister early, and the two of them came to Jia Yun, waiting to receive today's task.

"Engong, here we go again!"

Zhu Chenggong is very grateful to Jia Yun, and in the past few days, he can get 20 yuan from Jia Yun every day, which is counted as his daily reward for distributing leaflets.

In this year when a steamed bun costs 5 yuan, 20 wen is already a lot.

Children like them who can't do any heavy work, no one is willing to spend money to hire them, let alone 20 yuan, no one will give them two yuan.

Therefore, Jia Yun's work is precious.

Seeing Zhu Chenggong's brother and sister, Jia Yun smiled and said: "I don't need you to send flyers today, our bookstore is about to open, and there will be no need to distribute flyers in the future." "

Hearing that there were no flyers to distribute, Zhu Chenggong's excited expression instantly dimmed.

No flyers, it means no wages, no wages, so what does he use to feed his sister?

This year is not good, it is difficult to get food, and if there are a few more heavy snowfalls, I am afraid that he and his sister will not survive this winter.

"Goodbye, Eun-gong." Zhu Chenggong was very frustrated, but he still thanked him.

He took his sister's little hand and prepared to leave.

Shen Liang saw the situation here, and asked Jia Yun, "What's the matter with that child?" ”

Jia Yun told Xiao Chenggong about the flower, he didn't know Zhu Chenggong's name.

Shen Liang thought about it and said a few words in Jia Yun's ear, Jia Yun took out twenty yuan from his arms, walked behind Zhu Chenggong, and stopped him: "Today's bookstore opens, this money is for you." ”

Zhu Chenggong took the money, kowtowed, and said, "Thank you to Engong, thank you to Engong." ”

Twenty yuan, saving a little money, enough for the brother and sister to last for five or six days.