Chapter 179: Open the Bow
September 21.
This is a big day for NIO.
Today, 80% of all office positions in all NIO departments are fully staffed.
Today is also the first day of work at NIO's Shanghai headquarters, and the day when the official handover of the functions of Province G and departments begins.
In the past few months, the group headquarters has adjusted a large number of employees, and by August, almost all the employees who stayed in the headquarters have been replaced by those who are willing to follow the development in Shanghai and sign an agreement.
The rest of the employees who wanted to stay in the local area were almost all delegated to various departments in Province G, and some who could accept short-distance work went to City C, and some who left voluntarily, and those who did not leave were resettled.
All employees are arranged to move in a new community "Xin Jia Yuan", which is 3 kilometers away from Hang Lung Plaza.
Of course, it is rented.
In the suffix name of the real estate division in later generations, "Guan" represents a small market, "City" represents a large market, "Yuan" represents demolition and resettlement, "Yuan" represents a small apartment, "Fu" represents light luxury, "Zhuang" represents luxury, "Courtyard" represents high-end, and "Lake" represents improvement and lake view.
However, at this time, there is no such strict division, Xinjiayuan is a newly repaired community, although it is still a step room, but the floor is not high, the environment is green, and there are a large number of fitness and entertainment equipment, overall, employee feedback is not bad.
Qian didn't go to paint a pie that everyone has a house in a year or two, this kind of pie that can be seen and touched is drawn too early, purely to make trouble for yourself, new employees will continue to flow in, once it spreads, everyone has ideas.
But the middle-level and above leaders know in their hearts that as long as they have worked here for three years and have not made any major mistakes and have been fired or demoted, they will have a set of large real estate, which is signed into the contract, including the area of the property corresponding to the level, which is very detailed.
On the first day of construction, the whole group was busy, and the building seemed to be a little more lively.
Hang Lung Plaza, a commercial plot with such a large flow of people, did not seem to be much busy even if it ushered in the sudden addition of two or three hundred resident people.
This is an excellent place to open a supermarket, and you can see how much throughput NIO's supermarket will usher in once it opens here at the end of this month on the eve of the National Day holiday.
But Qian saw through the telescope by the floor-to-ceiling window that a group of workers not far downstairs were knocking and hammering, installing a big blue signboard of "Lianhua Department Store Supermarket", and there was only one thought in his heart.
You're provoking me.
It's too much, this is your own headquarters, if you want to be beaten at the gate of the headquarters and can't hold your head up, then you won't be able to get around, and it will be a joke in the future.
Therefore, on the first day of the official launch of Qian Cai's Shanghai Group headquarters, the first meeting was the leadership meeting of the Shanghai Supermarket Branch, which was expanded to the management of the supermarket headquarters and all members of the group's board of directors.
Of course, Jiang Youwei didn't come.
Today, everyone arrived in the conference hall and greeted the people in their seats.
But there is no money, including Yu Yuanxiao, Liao Siyi, Tong Weiwei, Dai Jinyuan, Huang Wengang, Nie Zexuan, Nie Junlin, Yang Sanshun, etc., who have not been seen for a long time.
All the people who came in felt the solemn atmosphere on the chairman's body.
This venue is a 400-square-meter conference hall on the 55th floor, which is used for large-scale meetings and activities such as the group's general meeting and annual meeting, with a rostrum on the top and a hall that can accommodate 300 people sitting below only more than 60 people, making it seem extraordinarily empty.
But there is no way, there are too many electrical appliances on the 56th floor today, there is a problem with the circuit, the whole floor is being repaired, and the medium-sized conference room on the 56th floor is still unusable.
The leaders of the group sat on the rostrum, Qian coughed, picked up the microphone and tried the microphone, and said simply.
"Meeting."
"There is only one topic today, NIO supermarket, which will immediately enter the Shanghai market."
After that, he looked at Yu Yuanxiao next to him.
"Mr. Yu, did you see the Lianhua supermarket brand next to you when you entered the headquarters?"
Yu Yuanxiao nodded: "They're giving us eye medicine." ”
Qian Cai immediately slapped his face: "That's right! You are the general manager of the supermarket, come up with a plan? ”
"Open a store, open a new store, fight back against them."
Yu Yuanxiao is simple and clear, and the needle drop can be heard below.
"What store?" Qian Cai continued to ask.
Yu Yuanxiao thought for a while and said: "Medium-sized stores are the mainstay, large ones can be opened, and even a flagship store can be opened." ”
"Any other comments?" Qian only looked below.
"Chairman, let's give priority to opening a flagship store, we will use the model of Lincheng to open the market, so that we can be as little affected as possible by Lianhua stores."
A young man in a gray suit raised his hand to speak, and his seat should be the leader of the Shanghai branch.
"Faint."
Qian Cai frowned, didn't want to ask again, picked up the pen and tapped on the table.
"It seems that everyone has been in the comfort zone of the blank market for a long time, and is not very suitable for how to grab the market.
I can tell you that the current competition model of Lianhua is encirclement, we open one, they open one nearby, engage in activities, reduce prices, so that we cannot survive.
The bigger our stores are and the higher the cost, the more stores they will have near us.
Believe it or not?
Our madness only accelerates their development and makes them more and more skilled at learning to suppress their opponents.
We're going to beat them up all at once!
Therefore, we are going to open a small store, a small store of 50-100 square meters, and we want to open a store quickly, I plan, this month.
Open 150 stores in Shanghai at one time!
Each store, the cost is 30-500,000 yuan, you shop for me, don't they have 16 large supermarkets in Shanghai?
Every time they open a medium and large supermarket, the cost is more than 150-2 million, you will shop for me, three to five small supermarkets around a Lianhua store, their branch in Yangpu, and the headquarters in Putuo will give me five small supermarkets!
Small supermarkets and convenience stores, fast decoration, fast layout, fast opening of stores, we want to open a large number of NIO stores at the fastest speed, within 15-30 years, so that our signboard is deeply rooted in the hearts of the people!
Where there is Lianhua, there is us!
They want their suppliers to go downstairs after the cooperation between their headquarters and branches, and buy cigarettes and water in our supermarkets and convenience stores, everyone, understand? ”
The listening voice below is exciting.
"What tactic is this? Sounds fierce! ”
Chu Wenming couldn't help but speak the hearts of everyone present.
"That's right, the murderous aura is indeed very heavy!" Yu Yuanxiao also smiled and picked up a bottle of water.
Qian Cai finally smiled and said: "This is called the wolf pack tactic, the core is to open stores intensively in the regional market, do a thorough business district, so that competitors have no room for development, and the intensive opening of stores in the regional market requires the cooperation and complementarity of multiple formats." ”
The first user of this tactic in his previous life was Ma Jialiang of Suguo, who used this tactical core to continue to expand, starting from a retail store, and finally spreading Suguo throughout the East China market.
Yu Yuanxiao frowned when she heard this.
"Chairman, you're not around the business district, it's around Lianhua."
(End of chapter)