October 6, the first day of the ninth lunar month.

The time is September, and the order belongs to the third autumn.

On the day of the official entry of late autumn, 50 stores of NIO in Shanghai were opened at the same time, and branches in Sichuan, Yunnan and Guizhou were also opened.

On this day, Yue Lihua, deputy general manager of Weilai Supermarket and general manager of Shanghai, traveled around Shanghai to guide store opening activities.

The supermarkets are not large, but the number is staggering, and the most obvious manifestation is that almost no one called NIO's top management to say hello on this day.

Chinese society, human relations, the opening of the store of a friendly company, sending a flower basket is the most basic blessing, but open 50 at a time?

WTF？

Brother, it's not that I'm not interesting enough, it's just that you guys are too much.

Many companies that work with NIO think so.

Even Ge Weidong, who values love and righteousness and pays attention to pomp and circumstance, did not give money today before making a phone call.

There is no way, Ge Weidong's capital throughput is very huge, but the company really does not have a few hairy people, most of them are his assistants and traders, and he wants to send flower baskets to various branches, and today is the suspension date of Shanghai Chaos Co., Ltd.

However, the office of the Shanghai branch of the supermarket on the 55th floor of the Weilai headquarters can be called a sea of people, and the dealers and manufacturers who came to talk about cooperation today, and agents at all levels have almost filled the toilets on the 55th floor of Weilai.

The real estate company is also on the 55th floor.

Therefore, the material merchants who came to settle the payment today did not even enter the door of the real estate company's office.

There were also rumors that NIO Real Estate owed wages, and the migrant workers and contractors who came to collect debts blocked the door of NIO Real Estate, and I heard that the people who beat it inside had to queue up, and there may be dead people, because even the ambulance could not enter.

October 7, 26.

October 8, 23.

October 9, 17.

The NIO supermarket blew up.

A leader is responsible for two or three stores, the responsibility is to the person system, how terrible the workplace involution, and it is also the competition between non-professional upper leaders and professional lower leaders.

The first meeting of the chairman of the board of directors in the new headquarters, although the deadline is the 20th, but everyone is like rushing homework, you can not be the first, but you must not be the last.

Because the last one to hand in the homework, it's not good that the head teacher is idle, so he has time to see what you wrote, and no one is ready for the on-site defense, so in less than 20 days, almost half of the leaders have completed the task.

Not only Lianhua, but also Hualian, Liangyou, Xishiduo, Haode, and other new and old convenience store brands in Shanghai have felt threatened.

Because NIO is too dense.

Convenience stores and small supermarkets of dozens of square meters to 200 square meters have opened more than 100 at one time, and around the business district covered by Lianhua, many retail stores near Lianhua have learned about the inside story of the Weilai counteroffensive in the past few days, and they are scolding Lianhua's grandmother.

Shanghai Lianhua single-handedly used only one supermarket to pull hatred, so that the index of convenience stores per capita in Shanghai increased by 3 percentage points proportionally.

The retail circles in Shanghai have spread that the boss of NIO is a quick temper, and he can't be provoked, so he is anxious to open a store around your house, and put two holes in the condoms you buy downstairs, so that your children and grandchildren will be full.

At the meeting, Qian asked Lianhua suppliers to go downstairs to buy cigarettes at NIO stores, and they had already pulled on the condoms.

Qian Cai listened to the more and more wild rumors from various channels in the past two days, and laughed back and forth.

Yue Lihua's overall layout is still relatively effective, most of the locations are golden horns and silver edges, and Qian Cai's radical remarks have been slightly modified, although there are still three or five Weilai around a Lianhua, but the scope has also been expanded, anyway, if a Lianhua is opened in the center of a square, then you can see that there are Weilai all around.

did not guard the gate of Lianhua, but guarded the entrance of various streets into Lianhua.

Now several chain brands are afraid that NIO will carry out this large-scale secondary expansion, so on the 8th, Shanghai Lianhua and several companies jointly established a "Shanghai Chain Business Association", and on the 9th, they jointly issued a letter asking NIO to stop the expansion plan.

On the morning of the same day, the CCB loan line applied for by NIO Group was finally approved, and all the procedures could be completed within two days for expansion.

850 million.

In addition to the reserved acquisition of Ali and 420 million funds, plus 200 million funds on the account, the funds that NIO can now use have reached 630 million.

When the 630 million yuan in hand received this joint letter, a bunch of NIO executives were surrounding him, marking a 106 x 76 cm map with a marker pen.

"Chairman, look at this." Qu Baicha handed over a corporate letter.

Qian Cai thought it was some kind of government announcement, opened it casually, looked at it for five seconds, laughed, and threw it on the map in front of him.

"Come, Lao Yue, you are the commander-in-chief of Shanghai, you tell everyone about the content."

Yue Lihua took the culvert, and when he saw the enterprise federation's head, he frowned, and then turned over the back, found that there was no more content, and shook the paper in his hand.

"Hualian, Liangyou, Xishiduo, Haode, and Lianhua jointly sent a letter asking us to plan to expand, and now we have also set up an industry association to ask us to join.

It also requires a joint commitment to set up new convenience stores on the same or opposite sides of the general road section, and the distance between stores is not less than 100 meters; The intersection or corner of the traffic artery and main road shall not be less than 50 meters in radius, and the store shall be resolutely opened without partition walls or adjacent doors.

Otherwise, we will join forces with all suppliers in Shanghai to boycott us, and we will also remove our NIO mineral water and beverages from the shelves. ”

"Hualian, Liangyou, Bailian behind Lianhua, agriculture and industry behind Haode, are all state-owned enterprises, and RT-Mart behind Xishiduo should not be underestimated, this time it seems that Bailian is prepared."

Chu Wenming answered, he is also an old man in the retail industry, although he has been managing the business of the entire group, but he is also familiar with the current situation of retail enterprises.

"Something prepared." Qian Cai smiled.

"This is the bureau of Lianhua, four state-owned enterprises play mahjong, and they also brought a Wan Chai substitute, Lianhua, a main supermarket, has to take a Lianhua convenience to make trouble.

Lawson, but these brands have not joined, I think Xishiduo will soon withdraw, their revenue performance and profit margin are subject to quarterly assessment, and there is a last-place elimination system, their head office will not be by them, and they don't dare.

Now Lianhua can't wait for us to disagree, as far as we and they are mainly engaged in medium and large supermarkets, our stores are open, and it is impossible to close, and their losses are inevitable.

Lianhua probably wants us not to fight a price war with them, and their profit margins will be too low, and the annual report will not look good at that time.

It's a pity that Mr. Yu went to Sichuan Province to keep an eye on it, or I have to go to Hangzhou and then surround the Chinese businessmen they just acquired to have a round of mountain artillery salvos, don't say it, I'm used to opening a big supermarket, I'm used to using 105 howitzers, these 75 mountain guns, it's painful to beat people. ”

"Hahahaha......" Everyone was in high spirits by Qian Cai.

The main thing is that there is still money.

In the past year, Weilai's revenue has exploded, but I haven't seen a few real big money, and they are all spent when they arrive, this time with more than 600 million, even if they want to challenge the entire Shanghai chain industry, they are confident that they can beat him for a few months.

"Then this letter... What's going on? Qu Baicha said carefully.

Jiang Youwei also began to record on the side.

"Back to what?" Qian Cai's eyes widened.

"Our supermarket layout continues to make ours, do not take the initiative to challenge, do not refuse to challenge, do not join, come if you want to, this is our attitude!

They want to boycott it, our wholesale and retail company distribution network has now been spread to Hubei Province, the acquisition of foundries and independent brands also have a few, no, we will change foreign suppliers, see who is in a hurry!

Besides, if the local dealers and wholesalers are so easy to manipulate, I'm afraid that the good virtue and Xisto, who came in in 01, are not so good, who doesn't want to make money?

Drinking water, the proportion of sales in Shanghai is less than 10% of the total sales, and they control less than one-third of the convenience stores in Shanghai, am I still afraid of him? We can afford it!

Just this time, we must press Lianhua to fight! At least half of the supermarket market in Shanghai should be eaten! ”

"Chairman, if we open a store like this, our turnover will be at least half less, and if we fight a price war and make discounts, I'm afraid the gains outweigh the losses." Yue Lihua frowned and said.

Qian Cai also scratched his head when he heard this: "Do you estimate that Lianhua can last a few months?" ”

Yue Lihua exhaled: "If our supermarkets are all open within two months, at most half a year, their stores can be left at most half, maybe a small half, and we can also achieve the expected market share." ”

Qian Cai and Chu Wenming glanced at each other, and a trace of excitement flashed in Chu Wenming's eyes, and he nodded.

This is Shanghai, the national financial center, the business district here to do thoroughly, for the promotion of the enterprise and brand image will be immeasurable.

"Good! Then hit! ”

……

October 10th.

Entering the last quarter of 03, Qian suddenly remembered one thing: SARS.

In his memory, SARS should have only existed at the beginning of 03, and it disappeared that year, because reading is not in Z City, it is Lincheng, not a hard-hit area, so he doesn't have much impression.

However, at present, the mainstream is still medical cotton yarn masks, should we stock up on a batch?

Qian thought about it, let's not move for now, read more newspapers recently, and wait for the epidemic to talk.

The reborn have the difficulties of the reborn, everything has to have a reason, it is expected that next year, his net worth will really appear in front of the public, and he will not be able to keep a low profile, many things may be pulled in front of the public, or take precautions.

However, the current rich people are still very good, and it is not too difficult to live a low-key life, and the popularity of "Forbes" in the eyes of the public is not necessarily comparable to "Story Club" or "Bosom Friend".

(End of chapter)