December 23rd.

The third uncle only lived in the group for one day, and was called back by his cousin who was rolling around.

Xu Jingwen is surprisingly ignorant this time, but a little girl suddenly lost her original family, and it is understandable that she is a little extreme.

Qian Cai had to comfort Xu Yang twice, saying that he would take the time to drink with him.

…

After a week of personal adjustments, the subsidiaries below began to get busy.

The chairman personally handled the KPI knife and successfully put it on the neck of the leadership of each subsidiary.

On the 19th, the supermarket's new membership system was launched, and the membership card was changed to a minimum charge of 500, enjoying a 3% recharge discount, regular free samples, a transparent return and warranty policy and a dedicated cashier.

At present, we are also actively contacting the surrounding parking lots, and enjoy two hours of free parking service for each consumption.

There is also a member-only takeaway phone, each consumption of more than 200 can enjoy three kilometers of free takeaway service, the price is transparent, the same as the supermarket consumption, 200 takeaway service, according to the local price of the errand fee.

On the 20th, Chu Wenming finally ushered in the first long holiday since the establishment of the group almost a year ago: returning to G Province to rest for seven days.

When I left, I was like a non-commissioned officer who had been a soldier for several years before getting a family leave, elated and tearful, carrying large bags of things, working hard for a year, earning millions of dollars in dividends alone, and the 3% shares I got are now worth more than 200 million.

If you don't return to your hometown, you don't make any money, and Lao Chu can finally go home to show off in front of your neighbors, relatives and friends.

Qian Cai arranged for him to go back to rest at this time, and also wanted him to come back and have enough energy to take over his shift, and go to the capital at the end of the month.

On the 22nd, the fitness club also set up a mobile team composed of gold medal sales in various regions.

The sales team spent half a year running through its 22 stores to provide employment guidance on the operation of all stores, and after each new store opened, the team would stay in the new store for a week to conduct training and develop marketing activities.

At the same time, there is also a VIP experience day activity, which can be used for free membership upgrade experience on the experience day of each month, and the original membership level can use a higher level of membership rights on this day.

In fact, the comprehensive environment of the Weilai Fitness Club has far surpassed its peers, and it is also high-end, in short, the positioning of customers is not bad for money, ordinary sales activities are not too attractive, and the kung fu mainly has to sit on the publicity.

Therefore, it took a lot of money, a full 15 million, to spread the mobile billboards in the community to the 17 cities where the club is located, which is a long-term investment, from the head of the marketing company, and also a channel for each subsidiary to advertise in the future.

Fifteen million?

It's not much, some time ago, it cost 3 million to put a large area of advertising light boxes in Shanghai alone.

Mango TV spent 40 million on advertising in a few months!

How did the fifteen million put the light boxes in so many cities?

The answer is: it's not that fifteen million is less, but that the previous three million is too much.

During this time, after a period of advertising in Shanghai, and after various departments brainstormed and put forward opinions, Qian finally found that he was a little narrow-minded.

Why do you have to do dynamic advertising?

Isn't it a lot easier to keep a static one?

Therefore, there is no need to make advertising light boxes as before, and a TV is sent to make a Kabu light box for spray advertising.

And now Weilai has a technology research and development department, according to his description, soon the design of the Kabu light box came out, and the trivial matter of improving the circuit is easy for a research and development team engaged in integrated circuits.

It also saves a little electricity compared to before.

Plate light boxes can also be a little cheaper.

There are no concerns about the anti-theft and maintenance of the TV, as long as you negotiate with the municipal street, you can put it on the street, and you can increase the city lighting at night, why not?

After Qian saw the beautiful final design plan of the light box, he gave the opinion that each place should start talking about the direction of the government to bear the electricity bill.

After all, we have a vertical light box, and it is indeed very bright, beautiful in appearance, and can enhance the overall image of the city, and we have to be responsible for the later maintenance! It's just a number of advertisements, it's a big deal that we make a single color of the advertisement, don't be fancy and green.

Does the street light project cost nothing?

We are not advertising, we are sending light to the city!

Of course, in each community, if you don't send TV, the annual advertising cost will be a little more, but on the whole, the cost is still less than one-third of the previous one.

After setting the plan, I immediately found a foundry to talk about mass production, and the cost came down at once, a light box with a steel structure aluminum plate was only more than 800 yuan, and the cost of light boxes and TVs alone exceeded 5000 before.

And when I placed an order for 10,000 light boxes at a time, the unit price was cut by 100 yuan.

This price is so good that I want to slap myself, before the rebirth to see the electronic projection of the advertising light box to see more, the old people want to do some dynamic advertising, thinking that they can save costs in the future, the poster and the old craft of spray painting have been forgotten, every day thinking about the future society, of course I feel that the future things are better, and the result is a big loss.

This is probably the same thinking mistake he has had since he was reborn.

This wave is called eating a trench and growing wisdom.

……

By this morning, the big page of Weibo also came out, because the advertising light box suffered a loss before, Qian Cai also thought about it seriously, or combined with the current actual situation, the web page was simplified a little, and then removed the advertising area of rolling subtitles, and the picture was streamlined as much as possible, so as not to lose patience in the process of waiting for the page to be loaded by users who are too slow on the Internet.

The next step is the coding implementation phase, and when the front-end page is sure to load quickly, you can start testing.

At present, there is still plenty of time, and he has to hurry up to complete the layout of the Internet, supermarkets and drinking water, and there are still many challenges in the next year.

This year, 8 foreign supermarkets have been introduced into China, and China Resources' supermarket road has also begun to expand significantly.

The mineral water industry has also been slowly seen by many people, and Qian Cai has not wanted to be on this rich list this year, partly because the farmer's bell in the previous life has only been at the top for one year, and there are hundreds of more companies selling water in the country.

The Chinese are too strong to follow the trend, and he still needs time to explore a large number of sources of mineral water, which Nie Zeyi has been doing recently.

This year, he has to hurry up if he has any means, and once his wealth is exposed on a large scale, the influence brought by it is simply a locust plague, and all his industries will attract a large number of followers.

What?

The richest man in mineral water? Let's do it too!

The one who opened the supermarket became the richest man? The supermarket must make money, let's open it too!

Doing Weibo to make money?

……

Follow you until you don't make any money.

The market economy pulled out the soles of his shoes and pressed the richest man to the ground over the years, and asked while beating: "Are you still a cow?" Cow or not Cow B? ”

If he can't quickly win the market foundation, he himself has no confidence that he can fully realize his industry layout.

Not to mention the future, in today's situation, it is already the enemy, and now the market share of drinking water ranks first, farmer second, Weilai third, and Cestbon fourth.

The specific market share changes every month, but according to last month's data, NIO's mineral water share is only 11.3%, but because of the addition of NIO, Nongfu Spring's development is significantly slower than in previous lives.

China Resources Wanjia Supermarket and China Resources C'estbon Mineral Water are now competing with NIO in the two cash cow industries of NIO, and the fight is in full swing.

The overall development idea of China Resources does not seem to have been greatly affected by the barrier of NIO, which is backed by the Ministry of Commerce with a scale of tens of billions and is about to enter the jurisdiction of the State-owned Assets Supervision and Administration Commission.

Wanjia, which was acquired in February this year, established "China Resources Wanjia" in July, and was already seeking to seize Suguo in September.

Now that he has taken away Su Guo's horse, there is no longer any fear of hooking up with China Resources and Su Guo, and it is estimated that Su Guo will change his course next year, and before that, money will have to quickly squeeze Su Guo's market.

You have to pay to open a store!

More than a dozen large-scale supermarkets planned in Shanghai have not dared to do it until now, in addition to agreeing to sell Wang Brownan a face, there are also reasons for poor money.

Now NIO is not as good as before, spending money everywhere, and recently there are a large number of store leases that are about to expire, and they have to change their leases to buy, and the Chinese New Year will be on January 31, and they will have to consider a large amount of year-end employee bonuses.

There are 30,000 employees this year, and the group still has to hold an annual meeting, right?

Two days ago, Fang Hongwen Real Estate, the owner of Zitai Plaza in Province G, also sent a message to discuss the sale of the square.

didn't reveal much information, but Qian Cai knew in his heart that it should be Song Weiping, the chairman of Hongwen Real Estate, who had broken out.

Ya lost 700 million yuan, borrowed a lot of debt, and is estimated to be waiting to sell the square to pay off the debt.

They can only ask themselves, because the square worth 400 million, I'm afraid no one can eat a bite, and they don't dare to split and sell, one is to pay their own liquidated damages, the other is to split and sell, they may have to face a part of the shop no one to take over, once the company goes bankrupt, it will be auctioned by the court at a low price.

This is a heavy asset, and it carries 100 million liquidated damages.

Qian Cai made up his mind to win Zitai Plaza when he signed the overall lease of Zitai Plaza, but now the group has 500 million yuan on its account, and the financial pressure on it is beyond imagination.

Otherwise, grab some liquidated damages and let them figure it out on their own.

Qian Cai called Gao Shanxing, the person in charge of Zitai Plaza, and asked about the recent business situation, but he was a little hesitant.

Zitai Plaza now has an average daily flow of more than 200,000 people, ranking first in the city, although it has suffered a small loss in rent because of the introduction of many popular stores, but the Weilai flagship store over there alone has brought more than 80 million net profits to the group in half a year.

Moreover, as the commercial plaza with the largest foot traffic in Lincheng, the capital of Province G, the reputation brought to NIO in Province G is quite huge.

Although Shanghai is good, G Province is its own basic plate!

Winning this square, at least with its own business philosophy, can continue to revitalize the flow of people in this square, and with this square, NIO will have a greater say in some aspects of G Province.

Thinking of this, Qian couldn't help but knock on the table.

Do!

(There's a lot to do, the third chapter will be written today, and it will be sent later)

(End of chapter)