"Mr. Qian, there are two things that came to you today."

"Mayor, you say."

The mayor spoke slowly, and Qian Cai also sat up straight, observing the young mayor carefully.

This one is one year younger than Hu Daoyuan, but he has already crossed a huge threshold, he looks meticulous on the outside, wearing a clean and just right white shirt inside the suit, and speaks slowly.

Exquisite, with a tone, very much in line with the image of the economic helmsman in Shanghai.

"One thing, is that I just talked about the integrity of Shanghai, integrity, is an enduring topic, so I think, this should be a long-term, phased activities, but also on behalf of the image of Shanghai a key publicity activities, the first stage we call it integrity business.

I want to do this in five ways.

The first one, strengthen the sense of integrity, this point you take the lead in singing, have done a very good job, the core of the service, buying, and selling in the middle, after that, there is this problem, after-sales service, this should be a long-term mechanism, you have done a good job in the core point, such as fake compensation.

However, we are a retail of daily necessities, and after-sales service content such as door-to-door installation and after-sales warranty cannot be realized, so in addition, we are also ready to find an exemplary and leading enterprise in the after-sales mechanism to cooperate with you in publicity.

Second, improve the integrity system, starting from the management system, service norms, and public opinion supervision, etc., and I will instruct the comrades of the municipal government office to do this.

Third, abide by the legal norms, strictly abide by relevant laws and regulations, follow the principles of "voluntariness, equality, fairness and integrity", enhance the awareness of operating in accordance with the law, fulfill the obligation to pay taxes in accordance with the law, and safeguard the legitimate rights and interests of consumers.

You must do a good job at this point, especially in terms of taxation, resolutely not to have problems, to be cautious, financially cautious, ideologically, more cautious, if something goes wrong, this is the failure of the whole activity, you have to file a tax declaration for your enterprise, tax payment process, a standardized sorting.

You are a new enterprise, this is what I am most worried about, many enterprises have the idea of tax avoidance, but which can be avoided, which may be avoided, if necessary, I can let the comrades of finance and taxation go over to assist you and guide.

Fourth, strive to be a model in the industry, I won't say the official words, for you, the core content is to truthfully and objectively disclose goods and services information, resist the circulation of counterfeit and shoddy goods, which I think you can achieve, can you put your goods area with the corresponding labels, indicating the source of goods, so that customers can be more assured of consumption?

5. Take the initiative to accept supervision, earnestly fulfill the commitments reached with consumers, consciously accept social supervision, industry supervision and government supervision, establish and improve the after-sales service system, properly resolve consumer disputes, and effectively resolve reasonable complaints.

I think at this point, you are very conscious, this event needs the strong cooperation of the Propaganda Department, I also talked to Minister Sun, he said that you have seen it before, right? I also talked about your foundation, Weibo, taking the initiative to introduce the supervision of relevant departments, disclosing donation data, and netizens voting for the destination of donations.

That's good! I think you are a visionary, some sensitive, easy to get into big trouble areas, there is the government as a free labor force to guide and supervise, can minimize your business risk, this is the first time I have seen a company take the initiative to do it, I really want to hear it, what do you think? ”

The mayor began his speech before Qian realized that the conversation could be long, and took out his notebook from his bag and began to record it.

When the mayor asked, he raised his hand.

"Wait a minute, mayor, wait until I'm done."

The mayor nodded, not bothering him.

The air was quiet, and the noise of people around him seemed to be deliberately avoiding the office, and as soon as the sound approached the door, the walking noise was much quieter, and the mayor was also looking at the young man.

He has an enviable youthfulness on his face, he is very focused on seeing things, there seems to be thinking in his eyes, and he is also very calm.

The mayor also doesn't know what Qian Cai thinks.

Qian just finished writing, looking at these things, a little silent.

The source of goods is transparent, the finance and taxes are transparent, you are trying to let me kill my peers!

Tsk tsk.

Thinking of the mayor's question just now, Qian scratched his head and said after a while.

"Mayor, I'm just afraid."

"Afraid? Afraid of something? ”

"Yes." Qian Cai felt that he had to say it directly, lest people think that they were really selfless.

"The introduction of these two things into regulation is not extensive, one of which is that NIO half a bottle of water is just a marketing strategy for us, and 25% of each bottle of water is donated, which is 3 cents 7 points 5, in my opinion, it consists of three parts.

First, there is the advertising fee.

Second, there is the value of the empty half bottle of water.

The third, and most important point, is to anchor the customer's psychological value for the remaining half bottle of water at 3 cents 7 points 5 through this 3 cents 7 points 5.

At present, a lot of mineral water is a dollar, why does we, an emerging brand that has been on the market for a year, sell for a dollar and five? Because our water is good, we control the water source more strictly than others, the cost is higher, and we also have our brand and channel advantages, but we can't directly say how much our NIO water is worth, or how much our brand is worth, right?

Other customers are not allowed to scold us for having a brain problem, you can say as much as you want?

So I want to go through this, anchor the value of our water, less than half a bottle of water, donate three cents seven cents five, a bottle of water is seven cents five, our water value geometry, obviously, that plus 2 cents recycled bottle, it is already 9 cents 5, plus transportation, channels, our whole bottle of water, a piece of five a bottle, of course.

In addition, through this set of operations, we participate in environmental protection and charity, which is a huge promotion to our brand image.

As for my promise to donate these three cents and seven cents, in fact, I want to directly connect with the Red Cross, keep it in my hands, in fact, it is a big trouble for us, once it is not transparent enough, if there is a problem, our credit will collapse as a whole, but in order to let our users have a sense of participation, and in order to promote the official website, I have to take this trouble, but I have to do my best to make it not a trouble. ”

"Hmm" The mayor obviously didn't know much about this half-bottle of water before, but when he heard it now, he nodded appreciatively.

"Your plan is indeed a sales plan that can be included in textbooks, and you are very talented in business."

Qian Cai smiled, noncommittal, and it was not the time to be modest, and continued.

"As for Weibo, I'm even more afraid, an open social platform, with comments and private messages, can become a propaganda base for hostile elements, and we are the first to do it, if something goes wrong, how can I afford this responsibility?

Moreover, with the development of the network environment in the future, the country wants to grasp some people's thoughts, and preference data, cultural tendencies, will aim at me, the number of users is getting larger and larger, and it is likely to become one of the largest online social platforms in the country, I don't want to talk to the state about conditions, let alone make trouble for myself, I found this problem at the beginning of its establishment, then I have to solve the problem. ”

The mayor was surprised again: "You Weibo .. Do you think it will become the largest online social platform? ”

"It's not that I think, there is this trend, we should be the largest promotion platform, social platform, and Tencent that does instant messaging, but in just over two months, our user registration has exceeded 20 million, the entire Internet, there are not many of us above, and it is Tencent, Maopu, Tianya, established in August last year and the popular blog network has been surpassed by us, and in addition to Tencent and we are not on the same track, other functions are not as perfect as us, and the positioning is relatively narrow, And the user stickiness is far inferior to ours, and it is only a matter of time before we surpass it. ”

Qian Cai said, looked at the mayor's face, and found that there was some surprise in it, so he added another sentence.

"Mayor, if you need relevant data, I can provide you with a copy."

The mayor nodded, and said with some emotion: "Unexpectedly, in just a few months, you have made another such achievement, which once again shocked me, this year's Forbes, you are going to beat the crowd, right?" ”

Qian Cai finally smiled modestly: "For the time being, after a few years, the national consumption level will become higher and higher, the consumption frequency of houses and cars will become higher and higher, and the stock market and financial thinking will become more and more open, then it will not be good." ”

"You're very forward-looking."

After the mayor said this, Qian finally discovered the mayor's language habits, except for praising people, that is, asking questions, as if he didn't like to explain his own ideas, except for the previous document elaboration, he never gave him any opinions and suggestions.

Don't give dry goods!

I can only say more about the hypocrisy and avoid the cold scene.

Qian Cai erected his backbone and said a little proudly: "Our country's reform and development has achieved great results, and the social economy is becoming more and more open, and it is a matter of time before such a huge economy catches up with most of the Western powers, and we can find some future economic and consumption trends from their social economy." ”

The mayor laughed: "You don't have to be too cautious when you talk to me, but what you said is also a road, the world is developing in the same way, there are times when we learn from others, and there are times when others learn from us. Well, you have to cooperate more with the matter of integrity in Shanghai, and there is another thing, which is also the one thing you want to put forward and solve the most on the day the secretary asks you to come to the municipal party committee, the planning land for your project. ”

As soon as Qian Cai heard the word "ground", he was surprised at first, and then his face twitched a little uncontrollably.

Did I act so obvious that day?

Qian stabilized the excitement in his heart, but he said that he wanted to reserve a huge factory area, how could he say that he couldn't give 100 acres of land?

Thinking of this, Qian Cai immediately smiled and asked him the question he was most concerned about.

"Where's the land, Mayor?"

The mayor didn't say nonsense either: "Free trade zone." ”

"Free Trade Zone?"

(End of chapter)