Chapter 468: What is a Marketing Genius?

"Mr. Li, I heard that you are building a sports car this year... Called the Beauty Leopard? ”

Qian Cai held back a smile and looked like a serious discussion.

If he hadn't seen the news in the previous paragraph, he wouldn't have remembered the beauty leopard, but when he thought about it, it was a lot of slots that couldn't be held back, and the funny show couldn't find the joke of 03, so it basically relied on it.

It is known as the originator of domestic supercars.

Super car!

Priced at 79,000 eight, it has a two-door, four-seater, 14 seconds to 100 km/h, and a 1.5-liter naturally aspirated engine with 94 hp and 124 Nm of torque.

Good boys.

Although it can't run the Honda Fit, its acceleration ability is far better than that of the 28 bars, and it doesn't tremble at all when it reaches 120 at high speed.

Driving the four major domestic supercars, I'm afraid of encountering the Jetta, in case I am overtaken, don't chase it, I drive a sports car, chase it, I really can't catch up.

Quite awkward.

The Geely Beauty Leopard not only broke the lower limit of the "supercar", but even the lower limit of the sports car was frantically pulled back like a monkey skin band.

After the beauty leopard went offline, Geely engaged in the Chinese dragon again.

China Kubao, Geely Beauty Leopard, BYD S8, China Dragon, and the four major sports cars, Mr. Li accounts for half.

"Hey, Mr. Qian, I know what you have to say, we can't help it, although our previous Geely sales are good, but the brand positioning has also been lowered, and building sports cars is also a last resort."

Mr. Li, a luxury car dreamer, said.

Qian Cai smiled, and it was hard to say anything.

Because Li Shufu joined the pioneers, he learned a lot about Li Shufu's entrepreneurship, and he also remembered a lot of things.

Lao Li took photos of people in the scenic spot, and later started a refrigerator, and also made an Arctic flower brand, and later started a motorcycle accessories business, eyeing the automobile market.

In that era when driving was a rare thing, the old man Li, who had built refrigerators and pedal motorcycles, had a very simple idea - how good is a car? Isn't it just four wheels and a few sofas, covered with an iron shell?

So Lao Li did something about Niu B.

I bought a Mercedes-Benz, dismantled it, and used the Mercedes-Benz exterior and Hongqi chassis to make a Geely No. 1.

Not to mention that Zhejiang Province is the hometown of cottages, Mr. Li's entrepreneurial idea has implemented the hometown customs quite thoroughly.

Later, he did what he called auspicious pride.

Give full play to the art of making electric pedals, which is cheap.

Later, the beauty leopard was also equipped with Li Shufu's old technology-refrigerator.

In previous years, until now, cars were very expensive, 100,000 cars, front and rear MacPherson independent suspension, hot and cold refrigerators and DVDs, and the deluxe version even had an in-car phone and power-adjustable seats.

I can't say that I don't have a lot of boldness.

But the real heart of a sports car – the engine. Everyone knows what's going on, the 1.3L and 1.5L inline four-cylinders, change the soup without changing the dressing.

Many people ridiculed Lao Li for not being self-sufficient, and his bold proposal to buy Volvo in the board of directors last year was also turned over and merged together to form Geely Jokes.

It's just that no one can fucking think that Lao Li later grasped the opportunity of Volvo to strike because it was played by the owner Ford, and Volvo lost money after the subprime mortgage crisis, a small factory with an annual output of 4 billion yuan, invited a number of foreign executives and former domestic diplomats to join, and the negotiation team of 200 people worked hard for several months, and finally rode on Volvo's big boar with annual sales of 15 billion US dollars.

There was a national uproar.

Afterwards, some people thought that Lao Li was a farmer playing with missiles, and the more he played, the more troublesome it became, and as a result, Lao Li became a porcupine, and controlled London taxis, Proton, Lynk & Co, Lotus, smart, Mercedes-Benz, Aston Martin, etc.

Everyone can sit here tonight because there will be a legendary story in the future, and Lao Li's section is the most delicious.

Of course, needless to say, the dual-talent investment alliance of Qian Cai and Tong Shicai will also bloom in Shanghai.

"Since we're a tech club, let's talk about tech-related things." Money set the tone.

"Mr. Tong, is there any difficulty in your medical research institute now? Would you like someone to help? ”

Tong Shicai smiled indifferently: "Just like that, their inhibitors have found their direction and are working hard... Don't you see all the difficulties? Xu Bu said, funds, SCI factor, do you have a way? ”

"Seriously, if you are short of funds, I really have a way, if you negotiate with Xu Bu to invest 1 billion yuan and set up the project, I will definitely be able to borrow you next year, and the money you invested in the real estate side will start to be pre-sold soon, no, I can repurchase the shares you invested in for 400 million at the end of the year."

Tong Shicai listened and leaned back in his chair.

"The 863 project is not a market to buy vegetables, your chip project is a good time, and the support I want is the support of real money, in order to establish the project, I have to borrow money to engage in research and development, which is not in my interests.

Qian Cai nodded: "Anyway, this year has passed, if you want money, I will soon have a lot of money in my hands, but if I have a big move on the chip side, I can't say how many cents I have left." ”

The other two horses and one Li listened to them chatting casually, and they all looked at each other a little.

The opening is a loan of 1 billion, which is not on the same level as the reception level tonight!

Is this how the members of the club are treated, or is it how the two of them get along?

Qian Cai observed the thoughts of a few people, and said with a smile: "If you have financial needs, you can also speak, but Mr. Li, your steps can be changed, in my opinion, the gimmick of the jaguar is good, to build the first domestic sports car, but the core engine can't be optimized, right?"

But I can give you a better gimmick, you can change the advertising slogan, the core content of this car is 'how you want to change, how you want to change', and you can ask someone to change the Beauty Leopard model, and then really send some international, non-serious, but sounding high-end events.

As for whose engine was used, I don't want to mention it.

Our core gimmick is modification, as long as you use the shell of the beauty leopard and win a few events, you can generously say that it has been violently changed, our car is suitable for high-end car lovers to change violently, and even you can hold a 'beauty leopard modification competition' by yourself, the bonus can be made high, so that the beauty leopard riders can compare.

Even if it gets bigger in the future, you can spend money to organize international competitions on your own! Our RMB is not attractive, so we will exchange the bonus for a US knife! Modified car competition, there are no rules, isn't that just fighting for money?

A large number of beautiful leopard modified cars were sent to the track, and the influence went up.

In this way, the beauty leopard is just a shell, it is a ticket to show off wealth, and how to change it, it all depends on the strength of the riders, your beauty leopard may really be welcomed by some high-end riders, and the low-end riders will also feel that they retain their value, so as to follow the trend in large numbers! ”

Fuck me.

Li Shufu, who was ambitious but couldn't find a direction, felt like thunder in his heart, opening up the second vein of Ren Du, and couldn't help but scold secretly.

This...

That's tall!

As long as there are enough highlights in the appearance and enough compatibility in accessories, why do you need to work hard to enter the high-end market?

In today's world, most of the Chinese are poor, but there are too many people who are rich and idle to play eggs.

Domestic gimmicks, free modifications, regular competitions.

Isn't this just an emotional outlet for some heroic second-generation people who can play and promote our country's prestige?

Although a few people present were a little sluggish about the automobile market, they also quickly found the marketing key to this matter.

Mobilize the power of the sons of the rich.

What a genius, if this thing is on fire, I am afraid that the development of domestic refitting factories will take a big step! Collective thanks to Geely!

Holding the crisp noodles of the little raccoon, soaking in the soup of the Buddha jumping over the wall, didn't the grade come up all at once?

There was a long silence and shock, and all kinds of associations.

"Mr. Qian, you are a genius, if this thing is done, I really want to thank you very much." Li Shufu swallowed his saliva, and his vocal range was a little unstable, sometimes high and sometimes low.

When he hurried from Zhejiang Province to Shanghai to join the Pioneer Club, this alone was completely worth the ticket price.

Tong Shicai couldn't sit still when he heard it, and thought about it again and again, but he could only stare at Qian Cai's brain and ask him again.

"How did you grow this brain? Sit down for two minutes and come up with such a great idea? I feel that you are a little condescending to do industrial Internet, I feel that if you go to work as a marketing creative company, you can become the richest man just by selling ideas! ”

Tong Shicai's words are almost Li Shufu.

The richest man gives you an idea, and you just thank you, but don't you express it?

Li Shufu started business in the 80s and has been in the shopping mall for 20 years, how can he not understand?

He stood up with a somewhat puzzled look: "Mr. Qian, should I pay you a consulting fee?" ”

In this kind of thing, he shouldn't ask "yes or no", but when he asks "yes or no", it's not that he deliberately shirks, but he really doesn't know how much to give.

The richest man's idea must not be overpriced?

Qian raised his hand and smiled.

He really didn't have much brainpower, but based on the copycat modification of the beauty leopard that looks like a Ferrari by many netizens in later generations, and the association of creating a car club with some models suitable for modification such as Civic and Wrangler.

There must be a lot to be done, and it must be beneficial to promote the cultivation of automotive technology research talents, so he said without hesitation.

There are many masters in the modification world.

"Mr. Li, you don't have to give money for a small greeting gift, but you must invite me to eat for dinner, because if you want to do this, you have to trouble me."

"Oh?" Li Shufu stood in place, lost in thought.

"Your beautiful leopard left the factory, aren't you going to send me one? What kind of advertisement can be more incendiary than the richest man himself? Qian Cai smiled and said with a smile.

Li Shufu was ecstatic, and a pair of smiling eyes all year round with a smile.

"Qian is always willing to help me publicize? That, thank you so much! …… Don't worry, it won't delay you too much! I'll send the modified model directly over, just shoot a promotional video, and you can show your face! ”

Qian Cai shook his head with a smile and said, "No, you can send me the original car, I just like cars, and when your beauty leopard is officially launched, I am almost free, you can get some cars and get a modification factory to play."

Poor playing cars, rich playing watches, I can't play with watches, but I can still afford to play cars.

At the same time, I also hope that Mr. Li can grasp this opportunity, the first domestic sports car, is a good gimmick, the main focus is the spirit of a pathfinder, technology is secondary, there is nothing to promote.

If you do a good job of the event, promote the spirit enough, and have some international influence, maybe it will have some positive impact on your acquisition plan in the future. ”

(End of chapter)