Chapter 478: Aiming for Major Appliances

"How are your workers' hard hats so colorful? There is no standard? ”

As soon as Qian Cai entered the office, he was a dismount.

When Director Jiang heard this, his backhand was also a cautious fire reconnaissance.

"Hey, it's uniformly issued, and the workshop workers are all yellow, but some of the hats have fallen off, and we can't keep making up for them, so we can only let them buy them themselves... In the final analysis, there is still no money! ”

"Management issues must be rigorous, and the era of small household appliances workshops has passed." Qian Cai touched his chin and said.

This year, He Xiangjian, chairman of the board of directors of Midea Electric Appliances, made a public statement that the current disorderly competition in China's home appliance industry will not last long, and it will face a major reshuffle in three to five years, and there will only be no more than 10 large household appliance enterprise groups left.

In fact, in my opinion, it may be shorter, once the electrical appliance market is gradually unified, it is the precursor of the unification of the manufacturer's brand.

Lao Huang is very fierce! Guomei, Suning, Dazhong, Yongle, five-star, Sanlian, in addition to these, they are basically local stores, and there is no core competitiveness. ”

As soon as he said this, Jiang Dongcen immediately returned to the right color.

"Yes! And we have small household appliances, people don't look down on them at all, hey! ”

Qian Cai smiled, waved his hand and said: "It's not that I look down on you, it's that your goods haven't entered the hands of big dealers at all!" I heard that you are offending people, I think you were run by the brand in the hands of the dealer, right?

People have the goods list of the big factory in their hands, and the electrical appliance store also relies on those air conditioners, TVs, refrigerators, electric fans, electric heaters, etc., that is, to make up for the vacancy in the low-end market, and sell them.

The dealer said that he wanted to sell the brand in his hand, but could he still give it to him? Wouldn't that cut off the orders of large manufacturers? In these years, Gree, Midea or something, all rely on dealers to sell goods, people stand in the middle of the two sides of the partition, manufacturers dare not break the rules, electrical stores can not be out of stock, you can only be handled. ”

Min Zhongsheng next to him sneered a little: "Mr. Qian... As long as NIO can help, our sales will definitely not be a problem! ”

"Eh, Mr. Min, it's the first time you've talked about the core!" Qian Cai raised his finger and shook it at him.

"As long as the Eastern Han Dynasty can produce its own good products, it will not worry about selling!"

Qian dared to stare at home appliances, also because this potential of NIO has not yet been developed.

In the sales of electrical appliances, the current large supermarkets, almost the same as the ability of professional electrical supermarkets, but the place is smaller, the brand is less, the supermarket model area, in addition to not selling computers, some even mobile phone counters have.

Qian Cai can recall that in those years, that is, from the late 90s to the early 00s, when I went to the supermarket, I really went to the department store, which generally belonged to one of the major monthly activities of the family.

Some chain supermarkets, next to the kitchenware is the electrical appliance area, the wall hangs color TV, water heater, air conditioner on the top, a refrigerator in the corner, VCD on the shelf, and the new DVD.

To do an event, hang a banner at the door, "Grand launch of XX brand TV, 2080, 2580, 2980".

The home appliance area is also the only bargaining product area in the supermarket.

When everyone realizes the professionalism of the home appliance market, the era of online shopping is coming again, and a home appliance is set up in the middle to go to the countryside, and the sales problem is basically unstoppable.

In fact, right now, according to the information that Qian Cai, about 40% of Carrefour's turnover is created by household appliances, with an average gross profit of about 25 points, and I don't know how many levels of dealers are separated in the middle.

How to say it.

If it was in the 90s, there was no 10%-20% profit for general products, and middlemen were unwilling to sell them, but household appliances, even if there was only a 2% price difference, there were people who were willing to do it, just because it was easy to sell.

The goods that came in the morning were poured out in the afternoon, and a unit was several thousand, even if it was 2%? Earn sure! There is basically no need to sell it.

Later, entering the current period, everyone knows that they have bought electrical appliances in hypermarkets, with many styles, and at the same time, they also have the consciousness of shopping around, and the glorious era of the Eastern Han Electrical Appliance Factory has ended.

Because of the hypermarket, they don't care, they can't get in.

The God of Wealth is close at hand.

"Mr. Qian... What appliances do you want us to produce? Jiang Dongcen said carefully.

"If you want to do it, you can make it big, at the strategic level, independent research and development and acquisition of technology, walking on two legs, and producing major appliances.

Air conditioners, TVs, washing machines, refrigerators, water heaters, gas stoves, etc., you can imagine, can be produced, with few requirements, beautiful appearance, safety, and low noise, and NIO can give channels and be responsible for sales. ”

Qian Cai didn't mention the quality, in fact, to be safe and noiseless, it already represents a certain quality, no matter how high the quality, there is no need.

Why don't you change it in the future?

Jiang Dongcen was a little embarrassed: "Mr. Qian... We are a manufacturer of electric fans, you let us..."

"I think if the market is solved, it will not be difficult to produce and upgrade major appliances."

It was Min Zhongsheng, who had always been "honest", who interrupted him, and when he looked at him at the moment, his eyes were shining.

It's okay to say that it is golden.

"Oh?" Qian Cai looked at him with interest.

When it comes to professionalism, Min Zhongsheng's wisdom light scratched up.

"Mr. Qian, in fact, it is not difficult to make products, it is difficult to reform and upgrade, many household appliances manufacturing in our country are imported core components while figuring out, such as air conditioners, compressors and electronic components are generally imported, others are easier to learn, and the appearance parts are easier.

As long as you are willing to pay tuition, many foreign factories are willing to teach us technology, and as long as the production and sales come up, we can apply for a joint venture with a German factory to exchange profits for technology.

There is no need for a large number of acquisitions in the early stage, we recruit a large number of technical personnel, rely on imports and research and learning, we can quickly make finished products and slowly upgrade. ”

"Well, joint ventures are also a road to technological upgrading, but we must choose a good partner." Qian Cai nodded and said: "As long as I have a large-scale technology base, I can negotiate with the joint venture party when the factory is merged into NIO, and bid to take back the joint venture party's shares." ”

Jiang Dongcen coughed and said with some embarrassment.

"Mr. Qian, then our current production line... Still alive or not producing? ”

Qian Cai wants to laugh, this person is really determined and doesn't eat big cakes.

patted him on the shoulder and said: "Lao Jiang, sign the contract first in the afternoon, I think Mr. Min has a good idea about this matter, if there is any problem with imports, call me, and I will solve it for you." ”

With that, he waved his hand and walked out.

Qu Baicha hurriedly followed.

There was silence in the room for a while.

"He... What does he mean? Min Zhongsheng was a little confused.

Jiang Dongcen stared at the backs of the two people in the distance and sighed.

"I don't know, probably let us not negotiate terms with him."

"Chairman, just sign this matter directly?"

"Well, after signing the contract, let Gao Shan Xing solve a franchise store for them in Zitai first, and then contact several nearby provinces to sell their electrical appliances, and after a while, I will ask several major electrical appliance manufacturers to send a few teachers to help them."

"Dachang... Teacher? ”

"Well, you are responsible for finding this third person well, and if you understand technology, the key must be reliable."

"Okay."

"Hehe, don't want to ask for details?"

"Don't ask, tell them, I want to go back to the headquarters early!"

"Don't cheat, take a good look, it's best to participate in person, this time it's over, you will go to the investment case with JD.com."

"Okay, Chairman."

……

The next day, Qian got up very late, and last night I made a work call for about four or five hours, arranged logistics, game trading platforms, set up a game modeling team, and learned about the situation on Weibo, during which I also received a call from Chen Fusheng, talking about the bidding supervision.

The basic layout of the city-level distribution center in Zhejiang and Jiangsu has been completed, and the site selection is relatively simple, almost all of which are in the urban area.

The game trading platform has now probably made a box, and the theme page has a blue and white tone.

The game team is basically in place, and now the director has not been decided, and the personnel is still working hard, ready to introduce some game talents from South Korea, Qian Cai immediately changed his mind, and said with a smile, it is better to contact Nexon to see what games they have recently, you can take them to the agent, operate it, and practice your hands.

It's not that Qian always goes to the end of the day, but when he mentions South Korea, Qian only thinks of a game that has attracted money for several years.

Dungeons & Warriors.

Qian Cai didn't plan to spend too much effort on the game, and planned to only make a few high-quality products, one to attract money, and the other to exchange accounts, so as to attract volume for Weilai's general account.

"Dream (Weilai) Journey to the West", "Dungeons and Warriors", "League of Legends", and "The Shore of the Land" in the mobile game era, four can be, except for the dungeon, he has played it and is relatively familiar with it, and he doesn't need an agent for the other three, he can do it himself, but he really doesn't know much about "Dungeon", he only knows its power.

And "Dungeon" is Nexon's work, contact it in advance, if there is a basis for cooperation, it may be easier to talk about later.

In addition to these, there is one more thing.

Money has an investment that is about to be forgotten, and it is almost finished.

"Stealing Hearts".

Zhang Guorong called him to thank him, and said that he has been in a much better mood recently, saying that his Weibo is amazing, and chatting with many fans makes him feel open.

"Stealing Hearts" will be completed in June, if there is no problem in the review, it will be released during the Spring Festival next year, Zhang Guorong said that he would invite him to Hong Kong City to attend the premiere ceremony, saying that many celebrity friends would participate, and they all wanted to meet him, a well-known investor in the mainland, and also said that he would put his name on the first page of the opening of the movie.

Mr. Qian said that he would look at his timetable when the time came.

He has been reborn for a long time, and he has lost the mystery of his previous life to celebrities, in fact, since he advertised and did Weibo, many celebrities have been economically quantified in his eyes, and he has heard of the appearance fees and endorsement fees of various activities, the cost of appreciation, the cost of hard work, and even abroad.

If you want to go to Zhang Guorong's field, then you just go as a friend, as for the identity of the investor, he doesn't care, he has read the script of "Stealing the Heart", a pure literary film, if it is filmed well, it may be able to win an award, but the box office is definitely not high.

His biggest expectation for Hong Kong City is to take Ali's team to Hong Kong City to ring the gong.

Of course, you have to go to the New York Stock Exchange to ring the bell and list in both places.

(End of chapter)