Dong Xuan took 15 minutes to complete the proposal, Xiao Yining made some additions, and then said to everyone: "Do you have any comments or suggestions from the leaders?" ”

Lin Fang, director of the finance department, took the lead in speaking: "I support the selection of grass platforms. I know a lot of young people are using this platform, especially college students. But the advertising cost of this platform is not low, and there are also blogger cooperation costs, with a budget of 500,000 yuan, although some costs are shared equally by 5 stores across the country, but you must control it when implementing! This is the first event of the year, and there are several big events to come, and the over-budget expenses will not be approved again. ”

"Thanks for the reminder." Xiao Yining responded.

The directors of the engineering department and the property department only reminded some of the details of the implementation of the activities, which were all within the business scope of the department, and Lin Youan secretly breathed a sigh of relief - as the director said, the leaders will only ask questions in their own business areas.

Next, there are only two leaders of the sales department.

"Do you have any suggestions from Director Peng and Manager Pan?" Xiao Yining asked.

Pan Xiaowei cleared his throat and expressed his opinion: "The plan is very good from the perspective of promotion, but I personally think there are several problems: First, spending 500,000 yuan has no actual performance drive for merchants. Second, although it is combined with the brand to do dressing promotion, but only a small number of brands benefit. A few major fast fashion brands will certainly not cooperate. The 500,000 yuan is directly converted into discount subsidies to support merchants to do activities, which may lead to better performance. ”

After listening to Pan Xiaowei, Lin Youan remembered Li Wenbo's reminder during the last meal, the content was almost the same, and sure enough, the sales department valued performance! They don't care about the false name of brand influence.

Pan Xiaowei saw that Xiao Yining didn't speak, and thought that his problem had stumped him, and he was a little proud.

Dong Xuan sorted out his thoughts in his mind, this kind of problem, he could solve it with his own shot, without Xiao Yining talking himself.

Xiao Yining had a faint smile on his face, he knew that Dong Xuan could solve this kind of problem, so he didn't plan to pay attention to Pan Xiaowei at all, but stared at Peng Cheng.

Peng Cheng looked at Xiao Yining, with a mocking expression in his expression: Pan Xiaowei's question seemed sharp, but it also revealed that his vision and pattern were too small. Not all plans have to directly drive performance is a good plan, this promotion plan does have a good promotion for the reputation and popularity of the entire SM Group, and it also fully takes into account the differences of the 5 stores.

Lin Youan frowned, why didn't the two leaders speak?

"You're Lin Youan, an intern in the planning department, right?" Peng Cheng suddenly asked Lin Youan: "You have just entered the industry, aside from your role in the planning department, from the perspective of consumers, do you prefer to get real discounts when you consume, or are you interested in this kind of 'fashion wear that amateurs can also participate in'." ”

Lin Youan didn't expect Peng Cheng to be difficult to himself, and he asked so cleverly: The planning department wants brand promotion, and consumers want affordability, this pit is really good!

"Hello leaders, I am Lin Youan, an intern from the planning department." She looked around and greeted everyone, and kept cheering herself up: calm down, I can.

Wang Lelan also silently cheered for Lin Youan in her heart! This Director Peng is really cunning, knowing that he can't take advantage of Xiao Yining and Dong Xuan, he will attack the interns.

Dong Xuan originally wanted to say something, but seeing that Xiao Yining was still sitting calmly and didn't look like he wanted to help Lin Youan out of the siege, he could only sit silently.

"What do you think of my question?" Peng Cheng smiled at Lin Youan and asked again.

"If I'm a consumer, I definitely want to get a real deal on my purchase. Fashion outfits and fashion trends should be regarded as spiritual consumption at the level of interest. Lin Youan sorted out his thoughts, "The fact that the takeaway platform can accumulate so many users and have such good stickiness is also based on the fact that they provide real discounts." Now whether it is an office worker or a student party, they will go to those platforms before dinner to see if there is a group purchase or coupon, and the friends or family members around the leaders should have had the experience of group buying on the platform, right? ”

Lin Youan stopped, looked at the people present, and waited for everyone's answer, and the leaders of various departments nodded in response to her question.

"The platform maintains consumer stickiness and consumption habits through long-term discounts and subsidies. But we can't copy this kind of operation! This time, the activity fee was converted into a subsidy to the merchant to bring the price down, and the performance exploded, what about next time? How many times can we subsidize? Lin Youan said, "For shopping malls, cultivating consumption habits through subsidies is not a long-term solution, but arousing their interest!" ”

Lin Youan glanced at Pan Xiaowei, "I want to ask what kind of mobile phone Manager Pan uses?" When he was on the phone just now, Lin Youan saw that he was using the latest Apple mobile phone.

Pan Xiaowei took out his phone from his pocket, "Apple." ”

"You're still the latest, aren't you?" Lin Youan then asked, "Do you have a discount when you buy it?" ”

"Nope." Pan Xiaowei had a bad feeling.

Lin Youan smiled slightly: "The price of other mobile phones may be only half of it, and the performance is also very good." Why don't you think about it? ”

"Because this new model has some more functions......" As soon as the words came out, Pan Xiaowei knew that he had fallen into the pit, and quickly changed his words: "Mainly because of the habit of using it." ”

"Well, so the discount isn't the only thing that decides what to spend! What can arouse interest and make it a habit can also drive consumption. Returning to the identity of the company's planning, our promotion project this time focuses on the latter two points. That's how I understand your question. Lin Youan looked at Peng Cheng and concluded.

"And about the subsidy, the operation system of the main store brand also can't cooperate, and this manager Pan should also know very well that in the end, the event will benefit a small number of participating brands." Lin Youan gave Pan Xiaowei another knife, anyway, what I said earlier has already offended the sales department, not bad for this knife!

"That's right, we should really consider many aspects when looking at the problem." Peng Cheng nodded at Lin You'an, indicating agreement.

Peng Cheng looked at Lin Youan, this intern not only did not show timidity when he participated in the proposal meeting for the first time, but also answered with clear ideas, neither humble nor arrogant, and behaved well! If he is in the sales department, he may be able to become his right-hand man.

Xiao Yining sat next to Lin Youan, feeling that her state changed from nervous at the beginning to excited later, and directly scolded the sales manager, it seems that she is also a more frustrated and courageous character! It's worth cultivating!

Xue Tezhu, who was sitting at the front of the conference room, nodded slightly, and also showed recognition of the intern.

Xiao Yining looked at Xue Tezhu and Li Tezhu: "We will adjust the suggestions made by various departments just now, do you have any instructions from the two special assistants?" ”

Xue Tezhu shook his head: "I don't have it anymore!" You should revise the proposal process as soon as possible. ”

"Summary Peng, Manager Pan, your sales department must cooperate well, I hope the effect can exceed expectations." As the direct leader of the sales department, Li Tezhu said a few words, "There is nothing else." ”

Seeing this, Wang Lelan said to everyone: "The first stage of the proposal meeting is over, and the rest of the planning department can leave first. ”

Xiao Yining said to Lin Youan: "Good performance. You go back first. Let's talk about the rest when we go back. ”

Finally over, Lin Youan received Xiao Yining's instructions, packed up the things on the table, made a gesture to everyone, and left.