It can be said that various TV stations have accompanied generations of Chinese people, and there are hundreds of channels so far.

As a media and platform, TV stations first make content and attract audiences to increase ratings, and then there will be investors willing to talk about cooperation, place advertisements, jointly make programs, and then increase ratings, forming such a virtuous circle.

The higher the ratings of the program, the higher the corresponding advertising fee, and it is calculated by the second, and the competition is very fierce, for example, the advertisements played in the countdown before the start of the Spring Festival Gala are all auctioned by the second.

In addition, there are some bits and pieces that account for a small proportion of income, such as TV stations belong to public institutions, and there are annual appropriations from the financial department, or sponsorship fees and special reports from various enterprises and units.

Since the turn of the millennium, advertising revenue has become the main source of income for TV stations, accounting for more than 90%.

For advertisers, they are definitely more willing to spend money to put their advertisements on high-rated program slots, because there is a guarantee of the number of viewers, and there will be advertising benefits.

This also makes various TV stations rack their brains to produce, buy, and introduce good programs, mainly variety shows and TV dramas, in order to show their competitiveness in the daily prime-time ratings.

At present, the first-line TV stations are CCTV, Hunan TV, Yanjing TV, Modu TV, Zhejiang TV, and Jiangsu TV.

However, it is a pity that due to the new regulations issued by the relevant departments last year, the TV series adapted from the game "The Legend of Sword and Fairy" cannot be broadcast on the stars, that is, it cannot be broadcast on provincial TV stations.

The impact is still relatively large, after all, as the main TV station promoted by the provincial-level administrative regions, the funds must be more abundant.

The TV stations that came to participate in the Xianjian drama party today, although they are one level worse than the provincial TV stations, but there are also those with very big pockets, such as Southeast TV, Haikou TV, Ningbo TV film and television channel, Changsha TV film and television channel, Chongqing TV film and television channel, Modu TV TV drama channel, etc.

In the conference room, Luo Xiong had already chatted with the representatives of various families for a while.

After Lu Bu and Yu Feihong arrived, they greeted each other first as usual.

This group of people finally met Lu Bu, who was circulating all kinds of "legends",

At first sight, young;

At second glance, calm and confident;

At the third glance, there is momentum.

Many people find it strange, how could this young man in his twenties give them this feeling?

Maybe it's the inherent impression of the word "Lu Bu".

In conclusion, negotiations can be difficult in the face of such a person.

"Thank you leaders for taking the time to come in the busy days, I won't be verbose, let's watch the drama first." After speaking, Lu Bu nodded to a few employees, and after receiving the order, they quickly prepared with their hands and feet.

"Because of the length of time, and in order to let the leaders better understand the quality of this show, we broadcast episode 24 and some highlights." Before the broadcast, Yu Feihong explained the specific situation of this drama viewing meeting.

Because of the short two or three hours of watching the drama, it is impossible to watch the whole episode.

Then you have to find an episode that can show the actors' acting skills, costumes, soundtracks, editing, and directing skills, let them know the quality of the fairy sword, how much it is worth, and stimulate their desire to buy.

The conference room is equipped with the top large screen on the market, as well as professional-grade audio equipment, which is equivalent to a small theater, and the viewing experience is not ordinarily good.

[——"The Legend of Sword and Fairy"]

As the title appeared, everyone also quieted down.

Every good-looking TV series and movie has a title, and the best praise for evaluating a drama is "It's so good-looking that you don't even want to skip the title." ”

The title of a domestic TV series is usually [theme song + plot editing].

For example, the pioneering work of mainland martial arts films "White Eyebrows" adopts this form, which not only provides basic cast and crew information, but also sets the tone of the whole drama, which drives the audience's emotions well, and also remembers "What kind of knife is the knife, the golden wire big ring knife" and "What kind of love is love?" Beauty loves heroes".

Similarly, the theme song of the 98 version of "Water Margin" is "Song of a Good Man", which can still kill most of the theme songs of costume dramas.

And the opening of Fairy Sword may not surpass those predecessors who created classics, but it is not far behind.

First of all, Li Xiaoyao, played by Lu Bu, jumped down from the top of the mountain and used the small dagger in his hand to transform into a big sword and fly.

In just a few seconds, it not only highlights the handsomeness of the protagonist, but also shows the delicacy of the special effects.

"Hey yes ~ huh oh yes ~ hey yes ~ hey yes ~

A body that has been asleep for a thousand years

Awaken from rotten branches and dead leaves

It was the nightingale's desolate sigh

Unravel the spell ......"

Then, the theme song "Slay the Wolf" sung by JS sounded.

The group of people here, don't look at it, they don't know music, and they don't know much music theory, but they have listened to countless film and television drama songs, and their appreciation level is comparable to that of music critics.

When the lyrics of the atmosphere and climax emerged one by one, everyone felt a heavy desolation in the infinite illusion, and the magnificence and desolation of the ancient battlefield slowly penetrated into their hearts.

And the last lyric "Waiting for the dawn alone" seems to echo the finale of Fairy Sword, and at the end, only Li Xiaoyao is left to live alone with his child.

"Isn't the positioning a Xianxia drama? The theme song is also too sad. ”

"I like it a lot, and it fits the dreamy and poignant style of the whole show."

"The tossing and dormant style of music, majestic, tragic and desolate, full of a sense of fate, sets the tone for this drama."

"The soundtrack should fit the plot, otherwise it will be very fragmented and give people a shoddy feeling."

"The opening screen creates a strong visual style that brings the audience into the atmosphere of the series."

"There is something about it, the design of the opening film is diversified and personalized enough, and the aesthetic concepts and expressions are also very rich."

……

The opening film, as the title of the TV series and the opening chapter, has a profound influence on the style and concept of the whole work.

Judging from these discussions, I am satisfied with the opening of Fairy Sword.

Lu Bu, Yu Feihong, and Luo Xiong exchanged glances, and then a smile appeared on the corner of their mouths.

The feature film was also staged.

This episode is a memory, about Jiang Ming and the fox demon love after the master knew, in order to escape punishment, the two fled to the lock demon tower, a catastrophe began, more than 100 disciples of Shushan died in this disaster.

"This service is even better than "Baolian Lantern"."

"Full of fairy spirit, dreamy without limits, this light and shadow color is absolutely amazing."

……

"The special effects exploded, and it has reached the level of the apex of the special effects of Xianxia dramas."

"The casting is also very good, Lu Bu who plays Li Xiaoyao, this young man who plays Jiang Ming, Jiang Xin who plays the fox demon, Xie Junhao who plays the wine sword fairy, Guo Zhe who plays the sword saint, etc., each role has its own unique charm and a strong sense of substitution."

……

"I'm afraid this drama is not cheap, and the bidding will be quite fierce."

"That's for sure, because it's another drama of the year."

……

An episode lasts for forty minutes, and it's over in a blink of an eye.

The representatives of the families whispered to each other.

The expressions they showed at this time have already explained everything, they all want to win the drama of Fairy Sword.

Next, it's up to them to go back to a meeting to discuss what they are willing to offer.

At the end of the viewing party, each family sent invitations to Lu Bu, Yu Feihong, and Luo Xiong for dinner.

Talk, we have to talk.

However, if you really want to talk about it, you have already talked about it, so why bother holding this drama party.

Therefore, Lu Bu summed it up with Yu Feihong and Luo Xiong, and simply invited this group of people to a meal by himself.

When there are various business transactions, it is inevitable to socialize, and many contracts are signed at the wine table, this phenomenon is called "sprinkling table culture".

Lu Bu didn't quit drinking today, and drank this group of people.

And his amount of alcohol and Tai Chi skills are a headache for the representatives of various families, and the only good thing is that there is plenty of time to think about it.

"You hurry up and take a compress and drink so much." Back in the big courtyard, Yu Feihong immediately went to boil water and scald towels.

If you drink too much, you can use a hot towel to apply a hot towel to your forehead or wipe your whole body, which is conducive to accelerating the body's metabolism and helping to alleviate the situation of drunkenness.

This trick she used every time she drank too much.

"It's fine." Lu Bu took the hot towel from Yu Feihong's hand, wiped it on his face, and said, "Just that little wine, it's just two points of drunkenness." ”

"I can get you!" Yu Feihong glared at him and said, "Whether you are drunk or not, drinking too much will always hurt your body." ”

"Distressed?" Lubra sat down next to her.

"The ghost feels sorry for you." Yu Feihong snorted lightly, took the towel from his hand, and said, "I'll go and burn it for you again." ”

"Thank you, ma'am, for your concern." Lu Bu said with a smile.

There is a good wife in the family, and life is worry-free.

In the time before him, there was such a saying - if there is a good wife in the family, the husband will not suffer misfortune; There is a good wife in the family, and half of the husband is helped.

Yu Feihong came back after ironing the towel, handed it to him, and asked casually: "You went to Hangzhou yesterday?" ”

Lu Bu wiped his hands and said, "Well, it's okay to be idle, so I went to practice archery." ”

Yu Feihong smiled gently and said, "With whom?" ”

Lu Bu didn't hide it, and said very frankly: "With Yuan Yuan, I was originally going to call you along, but later I saw that you were busy watching the drama, so I thought about next time." ”

Yu Feihong knew in her heart that as long as she didn't leave him, that matter would have to be faced sooner or later, but she wasn't ready yet, thinking about it, she suddenly asked for no reason: "You...... Is it really [Lu Bu]? As if he knew what his answer was, he went on to himself, "But how is this possible? ”

Lu Bu just smiled and didn't explain further.

"Crossing" is something that will never be told to anyone, no matter how trusting or close to the person.

Because once it leaks out, the impact is very great, and if you don't do it, you will lose your life.

So, you can guess.

But he will only say that he is [Lu Bu], and he will not admit anything else.

Yu Feihong couldn't figure it out, and he didn't think about it anymore, looking at Lu Budao: "Anyway, I can't escape your 'clutches'." ”

Lu Bu pulled her into his arms, stared at her beautiful eyes, and said quite sincerely: "It doesn't matter if my [Lu Bu] is true or not, the important thing is that my love for you is always true." ”

Hearing him say this, Yu Feihong's heart was sweet, and he let his warm palm reach into his clothes, and said with a smile: "Good oil." ”

Oil?

——————

The next day, Yu Feihong dragged Lu Bu to sleep together.

The two of them spent the morning in bed.

After lunch, I went to the studio.

"Boss, Mr. Yu, three TV stations have sent quotations."

"Which three?"

"It's Haikou TV, Chongqing TV TV Film and Television Channel and Modu TV TV TV Drama Channel."

"Where's the offer?"

"They are 940,000, 870,000 and 900,000 for a single episode."

"Okay, we know, you go get busy."

……

The marketing manager then left the office.

Yu Feihong smiled and said: "34 episodes, one episode is 940,000, and the total price is 31.96 million." ”

Because the broadcast rights of a round are sold to two companies, one episode will be so cheap.

But according to the price given by the three first quotations, the cost is 40 million, and it is no longer a loss.

Lu Bu was not particularly satisfied, and sighed lightly: "If you can get on the star, it is not a big problem to sell 100 million for the exclusive premiere." ”

In fact, it's good, 60 million in one round, 15 million in the second round, and 5 million in the third round, and I can earn a lot of money just for the broadcast rights.

What's more, there are also network broadcast rights, original soundtracks, and peripheral sales later.

He was not satisfied, but Luo Xiong was very satisfied, and after hearing the news, he said, "Fortunately, I listened to you at the beginning and raised the budget." ”

Lu Bu smiled lightly: "Good things sell at a good price." ”

Luo Xiong said excitedly: "I also bought the copyright of "The Legend of Sword and Fairy 3", and the script can be upgraded to the schedule." ”

The withdrawal from the sequel is reasonable and expected, and Lu Bu was surprised: "Why did you skip '2'?" ”

Luo Xiong smiled and said: "You definitely haven't played "The Legend of Sword and Fairy 2", and there are three reasons why you didn't buy its copyright. ”

"First, the plot of the fairy sword 2 game has nothing to do with the plot of the fairy sword 1 game, but it just borrows the shell of fairy sword 1 to tell a new story of love and hatred in the rivers and lakes, and the whole game is just selling the feelings of fairy sword 1."

"Second, in order to rub off on the popularity of Xianjian 1, one of Li Xiaoyao's neighbors, Wang Xiaohu, was taken as the protagonist of Xianjian 2, Li Xiaoyao just came out to go through the motions, and Wang Xiaohu's sense of existence is very low, and his personality is not outstanding compared with Li Xiaoyao."

"Third, in our drama, Lin Yueru is one of the heroines, but she died in the end, but in the game of Sword and Fairy 2, Lin Yueru was seriously injured and recuperated at the Holy Aunt's house, and she did not die, and there is a conflict in the plot."

Lu Bu nodded and said, "I see." ”

Luo Xiong suddenly narrowed his eyes and said, "Fairy Sword 3, can you act?" ”

Lu Bu asked, "The protagonist or Li Xiaoyao?" ”

Luo Xiong shook his head and said: "No, Fairy Sword 3 happened fifty years ago in Fairy Sword 1, at that time, Li Sansi had just let out the first cry of a child, the witch queen was still an infant baby, and the Sword Saint had not yet worshiped Shushan to cultivate immortals, and then used the jade pendant as a clue to connect with Fairy Sword 1, so it was more reasonable to choose to shoot Fairy Sword 3 than to shoot Fairy Sword 2, and there would not be too many conflicts in the plot and characters." ”

After thinking for a while, Lu Bu said, "Wait for the script to come out." ”

Luo Xiong knew that he had not acted in any sequels to film and television dramas so far, and he also knew that he refused because he had no novelty in playing the same role, so he was not in a hurry, and used the script to impress him at that time.

The sale of the drama Xianjian was very smooth, won by Haikou TV and Modu TV drama channels, and is scheduled to start broadcasting on September 17.

At the same time, Zhejiang TV released the news that on this day, it will premiere Zhang Ji's Chinese version of "The Condor Heroes".

Don't even think about it, you just have to "fight".

The Condor is Jin Yong's classic that has been remade the most times, and Zhang Ji's Chinese version is even more popular before it is broadcast.

On August 3, Zhang Jizhong led the main creators of the show to Hangzhou to hold a special "martial arts ceremony".

During this time, the dailies were played three times in a row.

When mentioning the three proudest pieces, Zhang Jizhong couldn't hide his excitement: "The carving in Jin Yong's book, everyone wants to know what it looks like, to tell you, it is particularly realistic, for example, when the foot is put in the water, there is a splash on the instep." ”

Judging from the two-hour sample, his version of the Condor is still a typical [scenery + stunts], compared with the Gu Tianle version of the Condor, it is indeed advancing with the times in production, and the picture is as exquisite as a landscape MV.

"Yang Guo" played by Huang Xiaoming is quite fashionable, with long shawl hair fluttering in the wind, and a few strands of hair dyed red and yellow hanging on his forehead, looking heroic.

Yang Mi's biggest advantage is that she is still a girl, other actresses have passed puberty when they starred in "Little Dragon Girl", there is a gap of 5 to 10 years between each Condor, and each Little Dragon Girl also represents the aesthetics of a generation, Chen Yulian's makeup is very thick and tends to be flat, Li Ruotong is beautiful, and she is also the coldest, and her version will be particularly cute.

And so it goes.

Fairy Sword VS Condor;

Lu Bu VS Huang Xiaoming;

Liu Yifei VS Yang Mi......

Now you have to see it!

——————

——————

Yanjing, Liu Yifei's home.

"Why does Uncle Zhang insist on PK with us?"

"Scared?"

"How is that possible!"

Liu Xiaoli smiled: "Then what are you worried about?" ”

Liu Yifei snorted lightly: "I'm worried that Uncle Zhang will lose too badly. ”

Liu Xiaoli restrained her smile and said: "No, your Uncle Zhang's production level is still good, and it is his best Jin Yong drama, plus Huang Xiaoming and Yang Mi, one is handsome, the other is beautiful, and the new version of the love of the world also has gimmicks." ”

Liu Yifei blinked and said, "Mom, you don't look at the cast of our show." ”

Liu Xiaoli shook her head and said, "Don't be superstitious, as long as Lu Bu starring, the ratings will be very high." ”

Liu Yifei raised his chin and said: "This is not superstition, it is true, Brother Lu is an invincible existence." ”

Liu Xiaoli glared at her and said, "You are helpless." ”

Liu Yifei stuck out his tongue and said, "Then let's wait and see." ”

(End of chapter)