Yanjing, splendid Hanfu direct store.

The store is located in the core business circle of Sanlitun, surrounded by large shopping malls, supermarkets, commercial centers and office buildings, as well as various entertainment venues, whether it is daily or on weekends and holidays, there is a large flow of people.

The area is also very large, with more than 1,000 square meters, the design of the store is different from the modern fashion style of Jinba men's wear, and it is based on the Han, Tang, Song and Ming dynasties as the background to create four different ancient styles, full of poetry and ancient charm.

"It's my first time here, and I like the décor so much."

"There's a feeling of being in ancient times, and you can change the top floor of your villa to this style."

Lu Bu took Gao Yuanyuan to the store a day in advance, familiarized himself with the process of tomorrow's event, and negotiated a new contract by the way.

"This dress is so beautiful that it can be worn as a regular dress." Gao Yuanyuan said, pointing to a black skirt.

"This is" horse face skirt ", also known as " horse face pleated skirt ", the earliest can be traced back to the Song Dynasty, popular in the Ming and Qing dynasties, it has a total of 4 skirt doors, overlapping two by two called 'horse face', the version is like a trumpet, and the skirt has embroidery, streamers, but better matching, compared with the cheongsam skirt, the shape of the horse face skirt is richer, and more simple than the traditional pleated skirt, three-dimensional, colors and patterns are also richer, the dragon and phoenix are auspicious, auspicious clouds curling." Lu Bu introduced her.

"Aren't you from the end of the Eastern Han Dynasty? Do you know the costumes of the Song Ming and Qing dynasties? Gao Yuanyuan said with a grin.

"If you don't know the brand's products, then what kind of spokesperson should you be." Lu Bu is not the kind of person who only collects money and does not do things.

"When I leave, I'll buy one and go back and wear it." The more I look at Gao Yuanyuan, the more I like it.

"Pick a few more sets." Modern clothing is simple, convenient and practical, to say that it looks good and distinctive, it has to be Hanfu, Lu Bu's modern ideas and ancient ideas are now half and half, accept modern clothing, and still like Hanfu, the reason why I usually don't wear it is because I often have to get rid of the paparazzi's tracking, and I can't wear it too conspicuously.

"Done." Gao Yuanyuan nodded, turned around for a while, and said curiously: "I look at the brands of these clothes, some of them are written 'ancient Hanfu', and some are written 'modern Hanfu', is there any difference?" ”

"Well, the difference between the two is that ancient Hanfu is an objective existence of history, and modern Hanfu is a comprehensive collection of modern national traditional costumes that are highly condensed on the basis of ancient Hanfu and serve modern people." Generally, as long as Lu Bu is interested in the topic, it is endless: "In other words, we should not only be satisfied with excavating and restoring all the Hanfu styles that have existed in history, but also work hard in the direction of modern national traditional clothing." ”

"I think that Jinxiu Hanfu is developing very well now, and it has also made a great contribution to the promotion of Hanfu." Gao Yuanyuan commented.

"Now it's a superficial boom." Lu Bu shook his head slightly, not very optimistic about this, and said: "If there is no new sublimation, the core of the concept will be gradually eroded, and slowly Hanfu will be alienated into 'subculture', 'personality publicity', 'fancy clothes', and 'niche hobbies'...... It won't be long before the historical value it carries of 'starting from the clothes and reaching the broad' will be impossible to talk about. ”

"Well said!" Suddenly, a loud voice came.

Lu Bu and Gao Yuanyuan looked up, and a woman in her forties walked towards them, it was Min Yaqian, the person in charge of the splendid Hanfu.

"Mr. Min, long time no see."

"Min is always good."

"Hello, hello."

The three of them said hello briefly.

Min Yaqian made no secret of her appreciation for Lu Bu, and said: "Mr. Lu's understanding of Hanfu culture and traditional culture is the clearest, most profound, and most thorough among the people I have ever seen engaged in this research. ”

Lu Bu smiled faintly and said, "Mr. Min has won the award." ”

Min Yaqian said quite seriously: "We are also trying to move in a better direction, and we also hope that Mr. Lu can continue to serve as our spokesperson." ”

Lu Bu didn't say anything in a hurry, but said, "Let's find a quiet place to talk." ”

Min Yaqian smiled apologetically and said, "It's me who is abrupt, please here." ”

When I came to the office of the store, the manager went out with tea and water, which was not enough to audit.

Min Yaqian had dealt with Lu Bu a few times, and knew that he didn't like to talk about things around the corner, so she directly offered a new contract and said, "You take a look first, if there is anything dissatisfied, we will discuss." ”

Lu Bu flipped through it and checked it.

Gao Yuanyuan peeked from the side.

This time, Splendid Hanfu prepared two contracts.

A short contract.

The term is still three years, and the endorsement fee is 50 million.

A long-term contract.

The term becomes lifelong, and after signing this contract, Lu Bu will change from a spokesperson to a partner, and no longer has an endorsement fee, but will get 10% of the sales dividend of Splendid Hanfu, and there is also a guarantee clause, if Splendid Hanfu terminates the cooperation, the dividend given to him does not exceed 300 million, then Splendid Hanfu needs to make up the difference.

How to say it.

If it is a short-term situation, it is definitely comfortable to choose a short-term appointment to obtain a stable income.

But if you look at it from a long-term perspective, with his popularity and influence, and many stars around him, such as Yu Feihong, Zhang Guirong and others to promote him, choosing a long-term contract can still bring him rich benefits, and with a guarantee of 300 million, it is actually not a loss at all.

It is unknown whether Hanfu can go to the public, but under Lu Bu's publicity, it can indeed be sold, which is an objective fact, you know, Splendid Hanfu just achieved positive profitability last year, so they are making a big gamble and pinning the future on Lu Bu's body.

Gao Yuanyuan opened her eyes today, and it was the first time she had seen this kind of contract.

I want her to choose, because she has a more conservative view of money, and it must be a short-term contract.

As for the guarantee, if the other party breaks the jar and falls, even if it is bankrupt, it will not take the initiative to terminate the cooperation, then you will not lose.

The two contracts were decided by all the executives of the head office Jinba Menswear and the sub-brand Jinxiu Hanfu after several meetings, which can be said to show the greatest sincerity.

More than seventy percent of executives believe that Lu Bu will become an international superstar no less than Cheng Cage and Li Lianjie in the future.

Then, the endorsement fee must be higher and higher year by year, and it may be 500 million to sign it again in the next three years, and the long-term contract seems to be gambling, but it is actually binding the splendid Hanfu to Lu Bu, one is prosperous, and one is lost.

Min Yaqian saw that Lu Bu had put down the contract and said, "Mr. Lu can think about it slowly." ”

Lu Bu was a little surprised, he didn't expect them to come out with a long contract, so he didn't want to talk about it, and he said at the moment: "There is nothing wrong with the contract, but I have a few immature ideas." ”

Min Yaqian nodded and said, "Please speak." ”

Lu Bu asked, "Aren't you considering signing a female spokesperson?" After all, I can't show women's clothing, and there are also splendid Hanfu products that don't plan to expand outward? For example, hairpins, jade pendants, jewelry, etc., I don't know much about business, this is just a little humble opinion of my person, just listen to it. ”

After listening to this, Min Yaqian subconsciously glanced at Gao Yuanyuan.

The matter of the female spokesperson has been discussed internally, and the reason why it has not been implemented is because Lu Bu's endorsement fee is relatively expensive, and they can't afford to hire a second one.

But if Lu Bu chooses to have a long-term contract, then there is money to consider.

As for product expansion, it hasn't come this far.

However, Lu Bu's proposal is good.

Hanfu must be matched with hairpins, jade pendants, jewelry, etc., rather than letting others do it, it is better to do it yourself.

Half an hour later, on the way back to the villa.

"I thought you'd go on a short date." Gao Yuanyuan talked about the contract.

"Each has its own advantages and disadvantages, and it's very comfortable to work with them, so I chose a long-term appointment." Lu Bu made a decision after reading the contract at that time.

"Hanfu is still very marketable, and it may not make much money in three or five years, but it will be different after five or ten years." Takasoenen thinks in a good direction.

"It's okay, you can't lose much." Lu Bu didn't care too much about this.

"Also, is the female spokesperson okay for me?" Gao Yuanyuan asked.

"Huh?" Lu Bu was stunned for a moment, and immediately understood what she meant, and said, "You don't want to?" ”

"It's not that I don't want to, or I have a lot of good endorsements." Gao Yuanyuan explained.

"And I'll give it to someone else?" Lu Bu teased her.

"Hmm." Gao Yuanyuan nodded, but she really lost it, and she still felt a little uncomfortable in her heart, she naturally wanted this female spokesperson, making money was secondary, mainly to be with Lu Bu.

"Silly girl." Lu Bu laughed.

Hearing these three words, the corners of Gao Yuanyuan's mouth turned up slightly, revealing a sweet smile.

——————

——————

July 31st, Qixi Festival.

"A magpie bridge is misty, and a thousand voices of jade wear Lingling" is the theme slogan of this splendid Hanfu Qixi Festival.

Hundreds of handsome men and beauties dressed in gorgeous Hanfu, with dignified manners and colorful sleeves, showed the style of traditional costumes to the masses, or elegant and beautiful, or handsome, or graceful and luxurious.

At the event site, the staff also prepared small programs such as "The State of Etiquette", "Marriage Line", "Dynasty Hanfu Show" and other small programs according to ancient books and film and television works, as well as small games such as pot throwing, fighting skill, and rings.

"It's kind of interesting."

"Yes, I have always felt that Hanfu is very far away from our lives, but now it seems that it is not far away."

"It's just a little more expensive."

"They are wearing high-end products, the process and materials are the best, it must be expensive, if you just want to experience, you can choose low-end products, and we usually buy a brand of clothes is about the same price."

"Then let's go into the store and have a look."

"I'll go back later, the heavyweight guests haven't come yet."

……

Among the general public, there is a group of young men and women, who are fans of Lu Bu and Gao Yuanyuan, and they are here to chase stars today.

Among them, there are two girls from the play.

"I now know why you like Hanfu, it's really good-looking." Li Jinming was amazed.

"I'm not wrong." Lou Yixiao said with a smile.

Li Jinming is from the 04-level acting department of the opera, and Lou Yixiao is from the 06-level acting department of the opera, and they became friends because they liked Lu Bu, and it happened to be in the summer vacation, so they met to come to Yanjing.

"But I still think that the second brother wears Hanfu more like the ancients, and the charm and temperament are incomparable." Li Jinming's eyes flashed.

"What do you think, 'Red Rabbit among Horses, Lu Bu among People' is talking about fun?" Lou Yixiao raised his chin and said.

"I just don't know what style of Hanfu the second brother will wear today, if only I could see his [Lu Bu] style riding a horse with my own eyes." Li Jinming said expectantly.

"Horseback riding in the downtown area?" Lou Yixiao shook her head and said, "I'm afraid I can't do it." ”

While speaking, the host appeared on the stage and said in a warm tone: "We are also very honored to invite two guests today, their costume styling has been unanimously praised, and they are known as 'the first beautiful man in ancient costume' and 'peerless beauty in ancient costume', now please use the warmest applause to welcome our spokesperson of splendid Hanfu - Lu Bu and Gao Yuanyuan!" ”

It's finally here!

At this moment, everyone's eyes are focused on the stage.

Lu Bu took Gao Yuanyuan's hand and walked slowly.

Gao Yuanyuan, whether in costume dramas or modern dramas, can see her good temperament, giving people a very clean feeling.

Today she is wearing a set of Yu Ji's regular clothes in "The Legend of Chu and Han", a curved deep coat of the Western Han Dynasty, with a narrow and tight body, a long skirt reaching the floor, a belt at the waist, and a flared hem.

And her hair is combed into a flowing and gentle lady's beautiful appearance, which is simply beautiful.

"Sure enough, good-looking people look good in whatever they wear." Li Jinming sighed.

"How do I look, they're dressed like a couple?" Lou Yixiao said.

In the play, they are lovers, and they must be lovers.

Lu Bu was also wearing a deep cloth of the Western Han Dynasty.

The Chu and Han dynasties were the end of the Qin Dynasty, and the Qin system was used, and the formal wear was still dominated by deep clothes, and the so-called deep clothes were the robes that cut the upper and lower clothes separately and then sewed together.

"Can you guess which historical figure we are looking for today?" Lu Bu said with the microphone in his hand.

"Lu Bu!"

"Diao Chan!"

These two names are the most popular and the loudest.

"Obviously not, Lu Bu and Diao Chan are from the late Eastern Han Dynasty, and they should wear straight deep clothes, and curved deep clothes are the style of the Western Han Dynasty of the Qin Dynasty." Lou Yixiao shook his head and said.

"Which historical figure is that?" Li Jinming asked.

"Qin Dynasty and Western Han Dynasty, one man and one woman, the only things I can think of are Xiang Yu and Yu Ji." Lou Yixiao replied.

"Xiang Yu! Yu Ji! ”

At this time, the two names were called.

"Eh, someone guessed correctly, it's Xiang Yu and Yu Ji." Gao Yuanyuan said with a smile.

"This is also the shape of Yuan Yuan and I in the new drama "The Legend of Chu and Han", and the costumes of all the main characters in the play are provided by Splendid Hanfu." Lu Bu did not forget to advertise.

Next is the program they have prepared, singing.

But now there is no song of "The Legend of Chu and Han", so I can only find one of Lu Bu's songs to sing.

"Beautiful Myth" is the only one in which a man and a woman sing a duet among all his songs, but it is the theme song of the movie "Myth", and it is not appropriate to sing it here.

In the end, I chose "A Thousand Miles Away", a Chinese-style love song, which can be regarded as a suitable occasion.

Between the singing and dancing, the clothes and skirts fluttering, the thousand-year-old history collides with a spring. (End of chapter)