Everyone present understood that they couldn't see the feature film during the pre-screening roadshow, and the main thing was to see their favorite stars.

Now, I heard Lu Bu say that there are flowers to see, which can be regarded as a small surprise.

Because up to now, "Three Kingdoms: Chasing the World" has only released a pilot trailer, which is said to be a trailer, and for more than a minute, it is full of black silhouettes of character shapes, and the plot is not at all.

When the lights in the theater dimmed, everyone stopped talking and raised their eyes to look at the big screen in front of them.

"The autumn is far away, the vicissitudes of the Three Kingdoms, and the heroes and heroes compete to lead the way

Liu Guanzhang, Taoyuan is righteous and righteous

Tiger Prison Pass, one person holds a halberd to fight in all directions......"

At the same time as the picture came out, Lu Bu's singing sounded.

[——"Three Kingdoms"

Lyrics: Fang Wushui

Composer: Zhou Jilun

Arranger: Zhong Xingmin

Singing: Lu Bu】

After the subtitles came out, the small surprise immediately turned into a big surprise.

And when I saw the title of the song, I also knew that it was the theme song of the movie.

As for this combination, there can only be two words to describe "invincible".

In fact, Zhou Jilun, Fang Wushui, and Zhong Xingmin previously wrote an advertising song "Flurry in the Spring and Autumn Period" for the online game "Dancing in the Three Kingdoms", which is based on the lyrics of the historical events of the Three Kingdoms in the late Eastern Han Dynasty, and frequently used related words such as "Yellow Turban", "Cao Wei", and "Eastern Wu".

And this song "Three Kingdoms" is equivalent to an upgraded version, all the lyrics are related to the Three Kingdoms, or people, or things.

The song has a large section of rap, multi-part chorus and ethnic style soundtrack, and the clever lyrics and dynamic melody bring a grand historical scene, making this song sound very Chinese classical charm.

"Second brother's rap level is okay."

"Haha, it's clearer than Ji Lun's words."

"It's kind of interesting, this song."

Everyone is listening and watching at the same time, in the picture, the characters played by Chen Daomin, Chen Jianbin, Hong Jubao, Yu Hewei, Lu Shuming, Kang Kai and others appear one after another, and there is a flashing scene of 10,000 people fighting.

As an audio-visual comprehensive art, trailers emphasize the perfect unity of content and form, while different types of trailers have different focuses, such as action movies, to let the audience immediately produce a bright visual effect after watching it, and the background music should also match the atmosphere and rhythm, but it is necessary to avoid revealing too much storyline and avoiding the shortcomings of most action movies with weak plots.

The trailer of "Three Kingdoms: Chasing the World" chooses to control the switching and length of the scene, and the rhythm of the picture and music tends to be bright, so that the audience can feel the exciting atmosphere, and at the same time throw some plot highlights to attract attention and trigger discussions, making the audience curious about the story itself.

"The characters are all good!"

"The scenes, costumes, and props are very comfortable to look at."

"The war scene seems to be even grander than that of "The Legend of Chu and Han"."

The coordination of the song and the picture can be described as seamless and brilliant, and everyone can watch it with relish.

Unconsciously, I was looking forward to this movie more and more.

This is where the trailer and the theme song come in, attracting the audience before the screening and arousing their desire to watch.

A song is very short in time, and it is finished in the blink of an eye.

The picture is also fixed on the backs of a man and a woman, and it is obvious that the male is [Lu Bu] and the female is [Diao Chan].

still played a routine, and did not release the positive shape of Lu Bu and Gao Yuanyuan's characters in this trailer.

"Thank you, and we'll see you at the cinema on October 1st!"

Lu Bu took the creators to the stage and bowed to thank them.

Finally, I took a group photo with everyone.

At this point, a roadshow is over.

——————

——————

A few hours later, the major online forums.

Tianya Community:

[I didn't expect the trailer to be released at the roadshow with the theme song.] 】

[This wave of marketing is very clever. 】

[It feels like there's more to see than the one next door.] 】

……

QQ Music:

[This song is a bit brainwashing, and it has been looped many times.] 】

[Three Kingdoms + Chinese style, just ask if you are afraid! ] 】

[It's going to be killed indiscriminately in this year's Chinese music scene again. 】

……

Douban:

[The trailer stunned me, each actor's style corresponds to the Three Kingdoms characters in my mind, I really want to watch it now.] ”

[Don't forget, trailer = trailer deception, in case the essence of the whole film is here, then there will be nothing to watch in the feature film. ”

[Don't worry, you can not believe the trailer, but you must be able to believe the second brother! ] 】

……

Discussions have arisen one after another.

The popularity and topicality of the movie "Three Kingdoms: Competing for the World" are directly full.

even hangs up the curiosity of passers-by, and the trailer is unstoppable, how good is the feature film?

Hangzhou, landscape Gudang villa area.

Lu Bu, Yu Feihong, and Gao Yuanyuan have left Chengdu, and this is the city of their second roadshow.

Yu Feihong, who had just returned from answering the phone, was full of smiles and said, "The report of the Propaganda Department just now, the effect of the roadshow has begun. ”

Lu Bu was surprised: "So fast? ”

Gao Yuanyuan followed: "It's only been a few hours. ”

Yu Feihong nodded and said, "The chat on the Internet is crazy, it's all posts about our movies." ”

Lu Bu hooked the corners of his mouth and said: "It's a good thing, the increase in attention can at least ensure the box office on the first day." ”

Gao Yuanyuan's eyes flashed and said: "The word-of-mouth and box office of "Three Kingdoms: Seeing the Dragon Unloading the Armor" are both word-of-mouth and box office, and the response to the films exposed by "Red Cliff: Up" is mediocre, it seems that the three films with the theme of the Three Kingdoms cannot form a situation where the Three Kingdoms are dominant. ”

Andy Lau's "Three Kingdoms: Seeing the Dragon Unloading the Armor" was released on September 1.

However, the box office on the first day was only 1.5 million, and the box office in the first week was only 12.02 million, not to mention the first place in the September schedule, but compared to the production cost of up to 200 million, this box office can no longer be pounced.

The score also dropped from 7.0 to 5.6, the main reason for the bad review is that it is positioned as a historical war film with the theme of the Three Kingdoms, but in addition to the names of historical figures, it is almost difficult to find anything related to history in the movie, and many props, costumes, and plots have distorted history, and then there is, from the perspective of history or from the perspective of "Romance of the Three Kingdoms", Zhao Yun is a calm "Changsheng general", who is bold and resolute and majestic, but Zhao Yun played by Andy Lau looks like he has a kind of "ruffian" nature.

And "Red Cliff: Up" exposed a clip of more than 2 minutes long on the Internet, which was accused of not being shocking enough.

Although Wu Yusen explained to media reporters that the film was cut out improvisedly a long time ago, the big scene has not yet been completed, and some reports or things that some people see are not the final version of our movie, but many netizens do not buy it.

This incident had a great impact on their early publicity.

Yu Feihong groaned: "We still can't take it lightly, "Red Cliff: Up" is still our biggest competitor. ”

Lu Bu agreed: "That's right. ”

In this way, "Three Kingdoms: Chasing the World" and "Red Cliff: Up" began to compete from the publicity before the release. (End of chapter)