Xun Zhiya said: "Ah, I didn't expect that Meng Wen is not only good at writing, but also so good at being a director?"

Meng Wen was a little embarrassed when he was asked to say it, and said: "I'm just making online dramas, but I'm not a director." This online drama mainly relies on the script, and it doesn't matter if the script is good or not. ”

Xun Zhiya said: "Then you are also very powerful." Much better than your uncle. ”

Meng Tianlei glared at Xun Zhiya and said, "If you praise Meng Wen, you will praise Meng Wen, why are you taking me with you." ”

Xun Zhiya saw Meng Tianlei glaring at herself, and immediately glared back, and said angrily: "What are you doing, tell me that you can't do it." Usually, just listening to you brag about how powerful your company is, you can't even compare to the online drama filmed by Meng Wen for a long time?"

"Actually, I don't have anything to do, mainly because big film and television companies don't pay much attention to online dramas, which gives me a head start. I guess my uncle's company hasn't been involved in online dramas. ”

"We really haven't paid much attention to this piece, and we only started to pay attention to online dramas after the press conference of Kuying's self-made drama plan a few days ago. It is estimated that Kuying also saw the future development prospects of online dramas, so he was willing to invest so much. ”

Xun Zhiya asked strangely: "Isn't Cool Shadow a video site? What, are they going to make an online drama too?"

Meng Tianlei said: "Not only is it going to be filmed, they directly announced that they would invest 300 million yuan to shoot 5 online dramas within two years, and they are shouting the slogan of surpassing Meng Wen." ”

"Ah, they invested so much money just to surpass Meng Wen?" Xun Zhiya was really stunned, although Meng Tianlei was Meng Wen's online drama just now, but because there was no goal for comparison, Xun Zhiya only admired Meng Wen a little in his heart. Now when I heard that even a company as big as Kuying invested so much money, it was just to surpass Meng Wen. Look at Meng Wen, thinking about the cool movie company that seems to be a behemoth in my impression, this comparison shows that Meng Wen is powerful from the beginning to the end, it is simply super unparalleled......

Meng Wen saw Xun Zhiya's exaggerated expression looking at him, smiled and explained: "Actually, it's not as exaggerated as you said, sister-in-law, how can they invest so much money for me, or do they fancy the market of online dramas." Since the spin-off of the Crooked Dog Group, more than a dozen video websites have been established one after another for a period of time, resulting in the loss of a large number of members and works of Kuying.

Not only Cool Shadow, but also other established video sites, if they want to survive, they must form their own unique advantages. And the core resource of a video website is the work, you have to have a good video and it is exclusive, in order to attract people to follow you. Nowadays, traditional TV dramas rarely play exclusively on Kuying like before.

Then Kuying is bound to find new core resources to maintain its position as the leader of the industry, so that online dramas that do not require any complicated review procedures are about to come out. They are trying to make online dramas expensive and refined, and distance themselves from other websites. Form your own unique strengths. ”

Meng Tianlei listened to Meng Wen's analysis, nodded incessantly, and said: "If the online drama becomes a high-cost and refined operation, it should not be much different from ordinary TV dramas except for the simple review, but it lacks the profit channels of the TV series, and can only make money through advertising." Do you think you can really make money with advertising alone?"

Meng Wen thought for a while and said, "It's not easy to say about this thing, but if you want to throw money like Kuying, it's impossible to make a profit." I think Kuying doesn't plan to make a profit at all, what he wants is to occupy the online drama market and give people the impression that Cool Movie is the first choice for watching online dramas, so when the real spring of online dramas comes, it is the time for it to harvest.

If you don't have a self-platform and strength like Kuying, it's best to take the low-cost route, this small cost doesn't mean that it's hundreds of thousands, four or five million to shoot an online drama, as long as the shooting is not bad and profitable, it should be no problem. Take my two dramas as an example, I calculate it in terms of shares, one yuan per 100 clicks, 300 million clicks is 3 million, if you insert two advertisements in online dramas, it will be 6 million, and 3 ads will be 9 million. Places with special thanks for the ending highlights can also be sold. Such a similar online drama can basically receive about 10 million advertising fees.

If your actors and directors are well-known enough, you can also increase the share ratio with advertisers, or you insert four or five advertisements in online dramas, and of course the share ratio may also be reduced if you insert more. In this way, you may be able to receive more advertising fees. ”

Meng Tianlei asked: "But the number you said is all on the base of 300 million, in reality, the online dramas that can exceed 300 million are your two dramas." ”

Meng Wen said: "With the popularity of online dramas, this number of hits is also growing. If you think about it, before my "Scrapwood Brothers" came out, it felt good that the online series could have 50 million people. But after my "Waste Wood Brothers" came out, several online dramas with more than 100 million clicks were also released, and I believe that in less than a year, online dramas with more than 100 million clicks should become the norm.

Online dramas are now popular with more and more people, and this Cool Movie's self-made drama plan will inevitably stimulate the rapid growth of online dramas again. Clicking to increase that will also become a given. The same web series released a year ago may have only 50 million hits, but a year later it may become 150 million. And now people see that online dramas are profitable, and the investment is not comparable to before. ”

Meng Tianlei nodded and said, "You say that, it makes sense." And according to what you say, the ROI of this web series is still very impressive. It's no worse than shooting TV, and the risk is smaller. ”

Meng Wen nodded "En".

Xun Zhiya suddenly asked, "Meng Wen, how much money did you invest in the two online dramas you filmed before?"

Meng Wen said: "I just started my business at that time, and I didn't have much money. They are all small investments, and one is hundreds of thousands. ”

Xun Zhiya analyzed it and said, "The cost of one is only hundreds of thousands. The clicks of the online dramas you have filmed have exceeded 300 million, so the advertising fee income should be 10 million, one is 10 million, and the two are 20 million, but the cost is less than 1 million. You're a lucrative deal. That's a 2,000 percent return on investment!"

Looking for Zhiya's analysis, Meng Tianlei was also taken aback, the return on investment is 2,000 percent? Is it so amazing, the return on investment of his company's TV series can exceed 200 percent, and the company's senior management has to celebrate, 2,000 percent, I have never heard of it?

Meng Wen looked at Meng Tianlei and looked at him, his eyes were red, and he quickly explained: "How can there be so much, I was afraid that it would affect the quality of online dramas, so there were only two advertisements in a drama, and the income of a drama was only six or seven million." ”

Meng Tianlei said with some red eyes: "Six or seven million is worth it, it's basically pure earning." No wonder now that online dramas are suddenly popular, this money is too easy to make, right?"