Chapter 431: Considerable sales
"I know." Wang Wei lowered her head, eager to hide her face in the rice, and her voice was like a mosquito.
The little girl's mind is the most complex, bold and simple, young and mature.
She listened to the sound of eating on the other side, peeked at it from time to time, and thought, did I misunderstand him?
This boy is really different, no wonder Sister Tang Yuchan believes him.
"Ugh." Wang Wei raised her head with a red face.
She was a deer in her heart, but her eyes were indescribably firm, "I have always had some ideas, and I told my dad that my dad wants me to focus on my studies again, can you listen to it?" ”
"Say." Shen Dong ate the last bite of rice, and the rice bowl rested on the table, behaving very formally.
Wang Wei was overjoyed when she heard this, she didn't care about the rice grains sticking to the corners of her mouth, and said very solemnly, "My father's company spends tens of millions of dollars in advertising every year, which is nothing more than buying billboards in Wangdi.
I've always felt that it's wrong to ask someone to endorse these, the fundamental purpose of advertising is to spread the word, and the most effective way is to spread the word. ”
"No matter how many people see a billboard, it is a dead thing, and even if there are many people who see the billboard every day, it only leaves a very vague term in the hearts of passers-by."
"But let's take my father's company as an example, his company's advertising expenses were more than 40 million the year before last."
"If we produce 40 million worth of personalized school bags and put them on the market at a low price, at least 4 million students will buy school bags."
"Four million students correspond to eight million parents, 200 million classmates, and 400 million parents to 200 million students." Speaking of this, Wang Wei's bright eyes were shining.
She looked up at Shen Dong, "Even if one in a thousand people think that other products of the brand are also good because the schoolbag is good, I think the meaning of this advertisement is more enthusiastic than the billboard." ”
One in a thousand, very objective, without the naivety and delusions of a teenager at all.
One thousandth of 200 million is two hundred thousandth.
These 200,000 are equivalent to valid customers.
The advertising cost of 40 million is really not much for a large-scale company, and in the future, it will be more than this number to invite a small fresh meat.
"Very good." Shen Dong gave a solemn thumbs up, this idea is extremely suitable for the expansion of tidbits.
Shen Dong thought of the Double 11 shopping festival.
After receiving the affirmation, Wang Wei ignored Shen Dong's thinking and said excitedly, "It's really good?" My dad always treated me like a child, and I said I could do it! ”
"Your dad didn't deny you." Shen Dong reined in his mind and persuaded like a child, "What kind of age, do whatever kind of thing, doing business at your age, no matter whether you succeed or fail, it will not be good for you." ”
Wang Wei frowned and muttered, "How could it be." ”
"Not to mention the impact of failure on the minds of minors, even if you succeed, you will underestimate the suffering of success, become frivolous, and become too early to contact material transactions.
Becoming money-oriented is extremely unhealthy for mental growth. Shen Dong forgot who said this, but Shen Dong felt that it made sense.
How much does it cost for junior high school students to write homework on behalf of them, and how much money is on duty are clearly marked, will there be a positive and healthy mind in such a living environment?
Since the age of fourteen or fifteen, I have been infected by material things, and when I grow up, what kind of person is it?
Shen Dong felt that it made sense, and told Wang Wei these truths in a different way, and told him a thousand times, "As a parent, what you say is not philosophical and must be reasonable, and it doesn't hurt to listen to it more, what do you think." ”
Children are like this, parents say 10,000 words, and those who don't trust them say a word.
Besides, it's a new idol.
Wang Wei listened carefully, with a look of acceptance of the teaching, "Well, you know a lot. ”
Looking up, the moon outside the window was bright and starry, Wang Weiqiao's face was red again, she picked up the key on the table, and said reluctantly, "Then I'll go first, I must study hard, and I won't give up my heart to become a female entrepreneur." ”
"Come on!" Before leaving, Shen Dong couldn't help but admonish, "In Dongyan Media, take care of Chen Yuyan, that girl is stubborn, and she holds a lot of things in her heart." ”
At the mention of Chen Yuyan, Wang Wei's eyes flickered for a moment, and she left in a hurry.
Looking at the mottled starry sky, Shen Dong expressed his pride after the bull break, and even more melancholy, the thirty-year-old mind told him that there was no harm in separating Chen Yuyan for a short time, but in the dead of night, Shen Dong always thought of that girl.
He was silent for a long time in front of the starry sky, and then walked to the computer again.
opened woRd and drafted a promotion plan, which was Wang Wei's advertising idea.
This idea is not really creative, and many giveaways have a similar effect, however, generally giveaways are inconspicuous, or, overwhelmed by the halo of the main product.
Shen Dong further deepened according to Wang Wei's ideas, and planned to start with food, clothing, housing and transportation, and start with the student party under the banner of giving back to the society.
In addition to personalized classroom supplies such as school bags, Shen Dong mainly planned two projects, one is the reassuring canteen, and the other is the figure.
Most people know about figurines, but not many people actually play them.
However, the purchasing power of figure fanatics is quite huge, and Shen Dong plans to integrate into the 'blind box' model.
Blind box is a carton with uncertain content, in small Japan, mainly used for the sale of anime peripherals, with animation figures inside, and science has shown that uncertain expectations will stimulate repeated decision-making, forming a kind of 'addiction' psychology.
The sales of Konichikoku's 'blind box' are considerable.
Of course, Shen Dong will not install those useless things, he plans to set up blind boxes for cosmetics, teaching supplies, daily necessities, etc.
In the blind box, put the figures of the historical mythological figures of the Celestial Empire.
Figures are another kind of marketing that stimulates the desire to collect and collect, for example, the collection of its eight immortals and the collection of Taoyuan three knots can be exchanged for prizes and cash.
The blind box is different, and the figure is naturally not the same.
For example, it is not appropriate to put Zhang Fei in the cosmetics blind box, as for what women like, just leave it to Tang Yuchan.
Facing the computer, Shen Dongyang typed thousands of words, proofread and corrected, and sent it to Tang Yuchan by email, and in less than ten seconds, the little penguin flashed.
"Yo, online." Shen Dong clicked on the chat window.
"How?"
Tang Yuchan was in a melancholy mood, gave herself a vacation, just took a shower, and was about to look at the report of the tidbits agent group, when she saw Shen Dong's plan.
She couldn't refute it, and was almost mobilized by Shen Dong again, Tang Yuchan replied with complicated emotions, "Why don't you ask Kang Yue, doesn't she know you better?" ”
Alas?
Shen Dong was a little puzzled, and replied narcissistically: Are you jealous?
"!" Tang Yuchan sent more than a dozen exclamation points in a row, and across the screen, she was also unscrupulous, and directly singled out, "I heard your conversation, and I want to know what it is like." ”